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INDUSTRY SURVEY: WHAT THE STATE OF OUR

PEOPLE TELLS US ABOUT

DIGIDAY STATE OF THE

THE FATE OF OUR INDUSTRY  Kelly Wenzel, Chief Marketing Officer

@kellywenzel

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TRAIN PEOPLE WELL ENOUGH SO THEY CAN LEAVE, BUT TREAT THEM WELL ENOUGH SO THEY DON’T WANT TO.

— Richard Branson

‘

’

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40% SURVEYED SAID THEY PLAN TO LEAVE THEIR JOB WITHIN THE NEXT 12 MONTHS...

OVER

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SURVEYED HAVE 4-6 DIFFERENT SOFTWARE AND PLATFORM LOGINS

HAVE 7 OR MORE!

When asked about switching between different software tools during the

course of a single day:

5-10 TIMES 21 TIMES OR MORE 25%

SWITCH

31% SWITCH

49% OVER

30% ALMOST

OF AGENCIES

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SAID THEIR AD TECH PARTNERS WERE ‘SOMEWHAT HELPFUL’ OR ‘NOT TOO HELPFUL’

75% OF RESPONDENTS

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FOCUS YOUR ENERGY WHERE YOUR TEAM IS FOCUSING THEIRS

Answered: 54 Skipped: 324

Planning and Buying

Analysis and Optimization

Reporting

Finance and Reconciliation

Client Relationship

Vendor Relationship

0% 10% 20% 30% 40% 50% 60%

Which of the following job tasks consumes the most time? Which parts of the media buying process require the most training?

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IT’S TIME TO CHANGE THE WAY WE WORK

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THANK YOU. Kelly Wenzel, Chief Marketing Officer @kellywenzel