www.downtowncleveland.com 1
THE STATE OF DOWNTOWNCLEVELAND 2015
#StateofdtCLE2
Downtown Cleveland’s population is on the upswing. Since 2000, Downtown
Cleveland’s residential population has increased more than 79% following the
national trend of residents moving into walkable, amenity rich neighborhoods
with access to public transit and a deep pool of jobs. This resurgence
of Downtown Cleveland’s population has fueled the $6 billion dollars of
investment that has led to an increase in retail and amenities in our central
business district, which in turn creates even more reasons for businesses to
choose a downtown address. In fact, in 2015 alone, 52 businesses relocated
or recommitted to Downtown Cleveland, creating and retaining over 5,000 jobs.
Downtown Cleveland has come a long way in the 10 years since property
owners and other business and civic leaders founded DCA, and the energy and momentum in Downtown
Cleveland is rippling out into the surrounding neighborhoods. The 2015 State of Downtown report illustrates
this forward trajectory, and outlines the opportunities for growth as well as the challenges we still face in
meeting the demands of this growing population and continuing the positive impacts of Downtown on the
City of Cleveland and the region.
Sincerely,
Joseph A. Marinucci
President & CEO,
Downtown Cleveland Alliance
@ D w n t o w n C L E@ D o w n t o w n C L Ef a c e b o o k . c o m / D o w n t o w n C l e v e l a n d A l l i a n c e Yo uTu b e . c o m / D w n t w n C L E
W W W.DOWN T OWNCLE VEL AND.COM | 2 16.736.7 799
#StateofdtCLE2
www.downtowncleveland.com 3
TABLE OF CONTENTSBOARD OF DIRECTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
DCA OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
STEP UP DOWNTOWN & HISTORIC DOWNTOWN . . . . 6 - 7
DOWNTOWN DASHBOARD. . . . . . . . . . . . . . . . . . . . . . . . . 8-9
DEVELOPMENT & INVESTMENT . . . . . . . . . . . . . . . . . . . 10-11
WATERFRONT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13
MAJOR DEVELOPMENTS . . . . . . . . . . . . . . . . . . . . . . . . . 14-15
CLEAN & SAFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-17
DOWNTOWN RESIDENTS & FAMILIES . . . . . . . . . . . . . 18-19
HOUSING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
OFFICE MARKET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21-23
DOWNTOWN TALENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
HOSPITALITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
RETAIL & AMENITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27
MOBILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28-29
HOW THIS REPORT CAN WORK FOR YOU . . . . . . . . . . . 30
SOURCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
www.downtowncleveland.com 3
#StateofdtCLE4
Doug Miller, The Richard E. Jacobs Group, Chair
Jonathan Sandvick, Sandvick Architects, Vice Chair
John F. Herrick, Realty Investors Corporation, Vice Chair
Mark Stornes, Arthur Middleton Capital Holdings, Treasurer
Adam Fishman, Fairmount Properties, Secretary
Art Falco, Playhouse Square, Immediate Past Chair
TJ Asher, Weston, Inc. *
William Bolton, Property Operations, LLC*
EJ Burke, Key Bank
Fred Geis, Geis Companies
Richard Greco, Ernst & Young
David Hartt, D.B. Hartt, Inc.
Kira Hennessey, Squire Patton Boggs
David Jenkins, The Cleveland Browns *
Catherine Kilbane, The Sherwin-Williams Company*
Len Komoroski, The Cleveland Cavaliers
Neil Mohney, Forest City, Inc.
Ray Mueller, Medical Mutual
Karen Paganini, K&D
Zachary Paris, Jones Day, retired *
Boyd Pethel, First National Bank
Frank Sinito, Millenia Companies
Daniel P. Walsh, Citymark Capital
William West, Hanna Commercial Real Estate *
Directors Emeritus
Thomas Adler, PSF Management Company
John Carney, Landmark RE Management
John Ferchill, The Ferchill Group
David Goldberg, Edgerton Properties
Allan Krulak, Forest City, Inc., retired
Donna Luby, Self-Funded Plans, Inc.
Ex-Officio Directors
Ronald Berkman, Cleveland State University
Joseph Roman, Greater Cleveland Partnership
*Executive Committee Member
DOWNTOWN CLEVELAND ALLIANCE BOARD OF DIRECTORS
DOWNTOWN CLEVELAND IMPROVEMENT CORPORATION BOARD OF DIRECTORSJoseph Calabrese, GCRTA, Chair
TJ Asher, Weston Inc., Vice Chair
Antonin Robert, globalX, Vice Chair
Renee Evans, Harbor Group, Treasurer
Thomas Einhouse, PSF Management Company, Secretary
William West, Hanna Commercial Real Estate, Immediate Past
Chair & Director Emeritus
Joseph Bobeck, Great Lakes Financial Group
Steven Calabrese, CRM Companies
Michael Carney, Landmark RE Management
Roger Carran, Bassichis Real Estate
Joseph Cimperman, Cleveland City Council
Thomas Coyne, Thompson Hine
Melissa Ferchill, MCM Company
Damon Frangos, The Frangos Group / USA Parking
Grace Gallucci, NOACA
Tony George, The George Group
Michael Gersper, Hyland Software
Mark Giuliano, Old Stone Church
Valarie McCall, City of Cleveland Office of the Mayor
Douglas Miller, The Richard E. Jacobs Group
John Roeser, American Landmark Properties
Martin Rodriguez, PNC Real Estate
Paul Shaia, Victory Properties, Inc.
Directors Emeritus
John Coyne, Ampco System Parking
Donna Luby, Self-Funded Plans
Lou Frangos, The Frangos Group/ USA Parking
Jerome Schmelzer, Schmelzer & Assoc.
www.downtowncleveland.com 5
Downtown Cleveland Alliance has served ten years as the only organization focused exclusively on making Downtown Cleveland the region’s most compelling place to live, work and play.
As an Alliance, DCA does not work alone. DCA works with many allies—property owners, neighborhood partners, public officials, residents, commercial real estate professionals, business leaders, entrepreneurs, young professionals, foundations and other civic leaders—to advance Downtown’s growth and development.
As the logo illustrates, DCA acts as the thought leader, strategist, tactician, convener, connector and advocate that works to put together the puzzle pieces of a strong, vibrant Downtown. Other times, DCA is the glue that holds the puzzle pieces in place, acting as the voice of the community and an advocate on issues, affecting downtown.
DCA’s flagship programs are its Clean & Safe Ambassadors and Business Development Center. DCA also works to activate and market Downtown’s many public spaces through events, public realm enhancements and other initiatives.
CONNECTING DOWNTOWN CLEVELAND
Downtown Cleveland
First Energy Stadium
Rock+ Roll Hall of Fame & Museum
Burke Lakefront A
irport
Public Square
Cleveland State University
Flats East Bank
Quicken Loans Arena
Playhouse
Square
The act of allying or state of being allied. A merging of efforts or interests by persons, families, states, or organizations
AllianceNoun [uh-lahy-uh ns]
Detroit Shoreway
Ohio City
Tremont
Central
Midtown
Asia Town
and surrounding neighborhoods
#StateofdtCLE6
IT’S TIME TO MAKE A MOVEThe State of Downtown Cleveland through the lens of Economic Development
#StateofdtCLE6
www.downtowncleveland.com 7
“The building we’re in is on the historic register and has this enormous, textured history. It really fits in well with our company culture and personality.”
Jennifer Kile, Director of Operations BrownFlynnDowntown Cleveland
• Cleanliness and Safety• Business Attraction and Retention• Historic Redevelopment• Resident Quality of Life• RNC• Public Square• Transportation• Advocacy
Step Up Downtown is the vision and tactical plan that guides DCA’s economic development strategy. The plan identifies connectivity as the key to leveraging Downtown Cleveland’s momentum. By addressing the gaps in the public realm that keep pedestrians from experiencing Downtown as a continuous urban fabric, and by linking current nodes of activity with points of interest, Downtown will continue to evolve into the vibrant, walkable environment that is most attractive to businesses and their employees. The ultimate goal is to fill 3 million SF of vacant office space with jobs and to continue the growth Downtown’s population to 25,000 residents. Consistent with the Step Up Vision, DCA’s 2016 priorities are:
STEP UP DOWNTOWN
HISTORIC DOWNTOWNOhio Historic Preservation Tax Credit financing has transformed Downtown Cleveland into a vibrant neighborhood that connects the past, present and future. The continuation and improvement of this financing tool is DCA’s highest advocacy priority.
From 2008 to 2015, $157 million in Ohio Historic Preservation Tax Credits helped Downtown Cleveland:
37 PROJECTSComplete
$1.1 BILLIONin additional public and private investment
5.8 MILLION SFof commercial space to residential space
1 MILLION SFfor commercial use
166,739 SFinto retail space.
3,640 APARTMENTS
Leverage
Modernize
Add
to the market
Convert
Convert
www.downtowncleveland.com 7
#StateofdtCLE8
$6 BILLIONin investment (2008-2015)
GETTING TO KNOW NORTHEAST OHIO
97% Market Rate Apartment Occupancy
new apartments plannedor under construction
3,31579% POPULATION
INCREASE 2000-2015#StateofdtCLE8
www.downtowncleveland.com 9
16.3% Class A Office Vacancy
Acres of Recreational Waterfront
26Downtown Cleveland
are home to
41,000 Residents130,000 Jobs
5,000
& retained in 2015
jobs created
GETTING TO KNOW DOWNTOWN CLEVELAND
and surrounding neighborhoods
www.downtowncleveland.com 9
#StateofdtCLE10
STATE OF DOWNTOWN DEVELOPMENT & INVESTMENTDowntown Cleveland is experiencing an impressive investment cycle of over $6 billion since the launch of the HealthLine in October 2008. Strong public-private partnerships will continue to be necessary to ensure that the current pipeline of projects and the next wave of major developments are completed.
• $475 million in investment
• 30,000 SF grocery store
• 4,200 SF men’s and women’s active wear store
• 7,500 SF home furniture store
• 573 new residential units
• Conversion of 493,453 SF of commercial space into residential units
In 2016, 13 projects will be completed and an additional 16 projects in the planning stages are projected to be completed by the end of 2017. These projects represent:
In 2015,13 development projects were completed in Downtown Cleveland, representing:
COMPLETED IN 2015
29 PROJECTS PLANNED TO OPEN 2016-2018
INCREASING INVESTMENT IN DOWNTOWN CLEVELAND
20082009
20102011
20122013
20142015
20162017
2018
161412108642
4 4 42
911
1314 14
8
4
Num
ber o
f Pro
ject
s St
arte
d or
to S
tart
$3
mill
ion
or m
ore
in in
vest
men
t
YEAR
TYPES OF INVESTMENT IN DOWNTOWN
Hotel
Health
Education
Tourism/Entertainment
Infrastructure
Office
Recreation
Mixed Use
4%3%
10%
10%
11%
12%15%
36%
• Over $3.5 billion in investment• 1,500 hotel rooms• 3,315 residential units• Conversion of 1,000,000 SF of commercial space into residential units• 350,000 additional SF of office space
* see page 11 for list of 29 projects
www.downtowncleveland.com 11
1. NuCLEus Project
2. Standard Building
3. 925 Euclid
4. The Edge
5. Garfield Building
6. Leader Building
7. Worthington Building
8. Cleveland Athletic Club
9. Weston Citymark
10. Halle Building
11. 75 Public Square
12. Lakefront Pedestrian Bridge
13. Stuyvesant Block (City Blue Building)
14. Campus International School
15. John Hartness Brown Building
16. North Coast Harbor Apartments
PLANNED TO BE COMPLETED 2017-20181. I-90 Innerbelt Bridge (Phase 2)
2. West Shoreway Boulevard conversion
3. East 22nd Streetscape
4. Public Square Renovations
5. Hilton Convention Center Hotel
6. Schofield Hotel
7. Southworth Building
8. Drury Plaza Hotel
9. Heritage Hall
10. Progressive Field Renovations
11. Rock and Roll Hall of Fame Plaza
12. Nuevo Mod Mex
13. Playhouse Square, Ohio Theatre
OPENING IN 20161. The Ivory on Euclid
2. Flats East Bank Phase II
3. The Creswell at Playhouse Square
4. St Vincent Charity Hospital Renovation
5. Cleveland State University, Center for Innovation in Medical Professions
6. FirstEnergy Stadium Modernization
7. Care Alliance Central Neighborhood Clinic
8. Merwin's Wharf
9. Playhouse Square, State Theatre
10. Residences at 1717
11. Heinen's Grocery Store
12. Corner Alley Downtown
13. Cleveland Rowing Foundation Rivergate Park
2015 COMPLETED PROJECTS
12
3
4
5
6
7
8
910
11
13
1
2 3
4
5
67
8
9
10
1
2 3456
78
91011
12
13
14
15
13
12
FirstEnergy Stadium
Rock+ Roll Hall of Fame & Museum
Burke Lakefront A
irport
Public Square
Cleveland State University
Flats East Bank
Quicken Loans Arena
Playhouse
Square
1112
13
16
Downtown Cleveland
#StateofdtCLE12
FLATS EAST BANKdining and entertainment venues14 20-ACRE
Canal Basin Park to be a
park on the river of recreational waterfront 26
Downtown currently home to more than
CUYAHOGA RIVERThe Flats is 2015’s largest development project which continues to grow in 2016. River-front dining, water-side boardwalks and bike paths make this neighborhood a perfect summer time hangout.
ROCK & ROLL HALL OF FAME AND MUSEUM
GREAT LAKES SCIENCE CENTER
THE GREAT LAKES’ ONLY FLOATING HEADQUARTERS
VOINOVICH PARK
ROCK N DOCKPADDLE BOAT & JET-SKI RENTAL PROVIDER
DOWNTOWN CLEVELAND’S
ONLY MARINA
NORTH COAST HARBORDCA partners with the city’s Department of Port Control to manage and program North Coast Harbor. North Coast Harbor is a quickly changing neighborhood. Construction on the Trammel Crowe & Cumberland Development’s 28-acre project began in late 2015 and will include 1,000 apartments, up to 750,000 SF of office space, Nuevo Mod Mex Restaurant and a pre-school through eighth grade school.
www.downtowncleveland.com 13
$1.8 BILLIONIN ECONOMIC ACTIVITY
60% INCREASE (200
8-20
14)
PORT RELATED JOBS UP 60% (2
010-
2014
)
82% INCREASEIN BULK TONNAGE SHIPPED (2
008-
2014
)
DCA partners with the Port Authority to provide Clean and Safe Ambassador Services to remove debris from the Cuyahoga River and North Coast Harbor. The Port Authority spent $8 million in 2015 to upgrade infrastructure to meet increasing demand for import and export shipping.
CUYAHOGA COUNTY PORT AUTHORITY
WATERFRONT
#StateofdtCLE14
MAJOR DEVELOPMENT PROJECTS |UNDER CONSTRUCTION
PUBLIC SQUARE
FLATS EAST BANK PHASE II
HILTON CLEVELAND DOWNTOWN
$395 million in waterfront and transit oriented development• Phase II completed in 2015• Project includes 500,000 SF EY Tower, Aloft Hotel,
more than 240 apartments and 14 Restaurants and entertainment venues
• Diversity & Inclusion Goal: 30 percent of contracts awarded to small, female- or minority-owned business enterprises (S/F/MBE)
• D & I Result: 31.8 percent, $17.4 million awarded to S/F/MBE
$272 million development • Project includes 600 hotel
rooms adjacent to the Cleveland Convention Center, 2 bars and 2 restaurants
• Diversity & Inclusion Goal: 52 percent of contracts awarded to S/F/MBE
• D & I Result: 68.1 percent, over $119 million awarded to S/F/MBE
$50 million renovation• Project includes 5 acres of park space, indoor/outdoor café, splash park/ice
skating rink, Soldiers’ & Sailors’ Monument• 3,904 SF of seating • 220 trees
www.downtowncleveland.com 15
MAJOR DEVELOPMENT PROJECTS | PLANNED
925 EUCLID
WESTON CITYMARK
nuCLEus
$400 million development• Project includes 200,000-300,000 SF of
office space, 500 housing units, 150,000 SF of retail space
$280 million transit oriented development• Project includes 673 apartments, 279 hotel rooms, 150,000 SF
of office space, 42,289 SF of retail space, and 80,000 SF of business incubator space.
$400 million development• 3 million SF project to be built in four phases• Project includes1,200 apartments and100,000 SF
of retail space• Phase 1 to break ground in 2016 will include the
first 352 apartments
#StateofdtCLE16
LIVEWORKPLAYHere’s what Downtown Cleveland looks like today
“I feel safer walking around the streets of Cleveland, especially at night, now that I know there are people looking out for my well-being. I look forward to seeing more of your [ambassadors] on the streets, and I will be sure to tell them thank you and to keep up the hard work.” Steve VeseyDowntown Cleveland
#StateofdtCLE16
www.downtowncleveland.com 17
KEEPING CLEVELAND CLEAN & SAFE
The Clean and Safe Ambassadors are more prominent than ever in 2016, preparing and maintaining Downtown Cleveland for the national spotlight of the Republican National Convention. More than 65 Downtown Cleveland Alliance Ambassadors are out and about from 7 a.m. to 12 a.m. seven days a week and can be reached at 216-621-6000.
DCA AMBASSADORS: AT YOUR SERVICE
PROVIDED 3,620 SAFETY ESCORTS
• All DCA ambassadors are equipped with smart phones to assist people with directions to a specific location or event.
• Safety ambassadors are trained to work with the homeless. They can call the on-staff social work professional to work one-on-one with homeless individuals in need.
• Ambassadors are prepared to assist motorists with flat tires, car lockouts and jump starts, as well as provide safety escorts to downtown destinations.
• Ambassadors are prepared to assist pedestrians with hospitality advice, directions and aggressive panhandlers.
IN 2015, DCA AMBASSADORS:
ASSISTED 57,701 VISITORS
ASSISTED 2300 MOTORISTS
REMOVED 7,767incidences of graffiti
COMPLETED 2,123 HOURSof power washing
REMOVED 619,684 POUNDSof trash from Downtown Cleveland
DID YOU KNOW?
www.downtowncleveland.com 17
#StateofdtCLE18
STATE OF DOWNTOWN: RESIDENTSDowntown’s population of 14,000 increased 79 percent between 2000 and 2016, and is projected to reach over 18,000 by the end of 2018 based on housing developments that are currently planned or under construction.
GENDER20-24
25-34
35-44
45-54
55-64
65 and over
879
1462
1066
637
278
264
1203
2411
1024
835
704
179
2000 2014680
825
441
333
237
320
1162
1639
584
428
311
292
Male Female
2000 2014 RACE OF DOWNTOWN RESIDENTS
White Alone
Black or African American
Asian Alone
Two or more races
Some other race
47.8%40.1%40.1%
47.8%
1139
1200
1422
1282
2704
1442
1806
1865
1798
3663
27%
51%
31%
40%
35%
High School
Some College or Associates Degree
Bachelor’s Degree
Graduate/Professional Degree
Total of those with Bachelor Degree and Higher
EDUCATION LEVELS OF DOWNTOWN RESIDENTS 2010 2014(AGE 25+) PERCENT CHANGE (2010-2014)
Under 5 years
5-9 years
10-14 years
15-19 years
20-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
236
98
143
627
2041
3743
1231
1194
873
400
464
283
152
970
2365
4049
1607
1262
1018
473
97%
189%
6%
55%
16%
8%
31%
6%
17%
18%
AGE
Below $35,000
$35-50,000
$50-75,000
$75-100,000
$100-150,000
$150-200,000
Above $200,000
2504
565
774
436
352
48
126
3236
490
850
604
454
197
355
29%
-13%
10%
39%
29%
310%
182%
HOUSEHOLDS WITH INCOME:
AGGREGATE INCOME
AVERAGE HOUSEHOLD INCOME$231,126,584 $372,998,704 61%
$44,914 $60,297.24 34%
www.downtowncleveland.com 19
STATE OF DOWNTOWN: FAMILIES
With the increase of children under the age of 14 now calling Downtown Cleveland home, a great neighborhood is developing into a family-friendly community. This growth is helping Downtown Cleveland overcome the perception that Downtown is home to only young professionals and those living alone.
Emerging trends show families are choosing to stay in Downtown Cleveland. Current population data illustrates the need for developers, lenders and investors to consider larger units in residential buildings.
DEVELOPMENT OPPORTUNITIES
Campus International SchoolKindergarten through seventh grade school that earned a high performing rating from the Cleveland Transformation Alliance. Operated by Cleveland Metropolitan School District in partnership with CSU, the curriculum offers international baccalaureate classes. Soon to include a high school component, construction began in early 2016 and is scheduled to open in Fall 2017. Currently there are 535 students enrolled and a waiting list for additional students.
MC2 STEM High School A high school that earned a high performing rating from the Cleveland Transformation Alliance. Ninth grade students convene and take courses at the Great Lakes Science Center; and the tenth grade meets at the GE Lighting’s corporate headquarters in East Cleveland. Eleventh and twelfth grade courses take place at Cleveland State University. There are 405 students currently enrolled in this school.
DOWNTOWN CLEVELAND FAMILY AMENITIESCurrently Downtown Cleveland has three early learning centers highly rated by the state and five schools rated highly by the Cleveland Transformation Alliance. Quality education options in Downtown Cleveland include:
Downtown Cleveland parents and children can enjoy family programming at the Greater Cleveland Aquarium, Great Lakes Science Center, Playhouse Square and the Rock & Roll Hall of Fame and Museum, as well as all three major sports teams in Downtown Cleveland. Progressive Field, home of the Cleveland Indians, was recently named the most family friendly ballpark in Major League Baseball.
EMERGING TRENDSBetween 2010 and 2014, the number of children and 35 to 40 year olds increased, reversing the previous decline.
ESTABLISHED TRENDSBetween 2000 and 2014, Millennials and Baby Boomers led the growth in Downtown Cleveland’s population.
IN POPULATION OF 35-44YEAR OLD RESIDENTS
31% INCREASE INCREASE IN CHILDREN AGES 0-5 YEARS OLD
INCREASE IN CHILDREN AGES
5-9 POPULATION OF WOMEN AGES 20-34 YEARS OLD
HAS GROWN BY 86%
IN MILLENNIALS77% INCREASE
INCREASE IN BABY BOOMERS97%
#StateofdtCLE20
6,000
5,500
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
2011 20142012 2013
4,17
1
4,17
1
4,85
7
5,19
6
4,17
1
4,19
3
4,93
6
5,19
6
4,17
1 4,63
6 5,16
2
5,45
9
4,17
1
4,70
5
5,16
2 5,56
5
100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
2015
5,56
55,
543
5,78
5
5,87
0
Since 2011, Downtown Cleveland has continually added new residential units while still increasing the overall residential occupancy of the city center.
95.90% 96.20% 95%97.80% 97%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Between 2011 and the end of 2015, Downtown Cleveland added 1,700 apartments while maintaining 95-98 percent occupancy. Although rents have strengthened since the end of the recession, increasing construction costs continue to make strong public-private partnerships necessary to ensure planned projects are completed. Increasing demand for owner-occupied housing, best illustrated by the 97 percent increase among 55-64 year olds since 2000, represents a major opportunity for housing developers.
STATE OF DOWNTOWN: HOUSING
RENTAL RATESAverage Rent Per Month for a One Bedroom
Average Rent Price per SF
$786
$1.08
$1017
$1.32
2011 2015
FOR SALE UNITSAverage Sale Price per unit
Average Sale Price per SF
$249,550
$177.76
$259,287
$207.80
2011 2015
• Currently 14,000 residents
• Completion of the 3,315 housing units under construction or planned will grow the downtown population to an estimated 18,000 residents by the end of 2018.
• 1,700 units added (2011-2015)
• 5,870 total market rate apartments
• 880 condominiums and town-homes
• 969 units under construction
• 2,346 units planned for delivery (2016-2018)
DOWNTOWN HOUSING MARKET
Num
ber o
f Ren
tal U
nits
in D
ownt
own
Cle
vela
nd
DOWNTOWN CLEVELAND RENTAL UNITS AND RESIDENTIAL OCCUPANCY, 2011-2015
www.downtowncleveland.com 21
Downtown Cleveland has reduced office vacancy from 23.3 percent in Q1 2011 to 18.7 percent in Q4 2015. Downtown Cleveland is effectively attracting and retaining office tenants, but 3 million vacant SF remain, creating both challenges for the real estate market and opportunities for businesses seeking a downtown address that will enable them to better recruit and retain top talent.
“Our younger employees don’t want to go to a suburban office park. It’s boring as all get out there. Here they walk outside and see cool stuff and it’s fun. I wanted to be where they wanted to be.” Reg Shiverick, President of Dakota Software, Downtown Cleveland
STATE OF DOWNTOWN: OFFICE MARKET
Walkscore of Downtown Class A Office Buildings
TransitScore of Downtown Class A Office Buildings
VACANCY RATES AND LEASE RATES FOR SIMILARLY-SIZED DOWNTOWNS IN REGION
Cleveland
Detroit
Cincinnati
Columbus
Indianapolis
Pittsburgh
28
27
26
25
24
23
22
21
20
19 $20.
88
16.3%
$21.
74
7.4%
$24.
73
18.2%
$22.
40
13.2%
$19.
51
17.1%
Class
A Le
ase R
ate pe
r SF
2015
$27.
50
7.2%
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
Class
A Va
canc
y Rate
SF of office space, including 8.8 million SF of Class A space15.8 MILLION
Downtown Cleveland has
Average Asking Lease Rate$20.98
Net Absorption106,000SFQ4Vacancy16.3%
CLASS A SPACE IN 2015:
#StateofdtCLE22
The following companies relocated, expanded or recommitted to Downtown Cleveland in 2015:
Citymark Capital
Cordell & Cordell
Fox Sports Ohio
Futuri
Gabriel Partners
PIRHL
RNC Offices
Siemens
Signet Capital Advisors
Spero-Smith Investment Advisors*
TopicPulse
The Gottlieb Organization
Svetlana Schreiber & Associates L.P.A
Group 4 Imaging
Lake Effect Studios
YellowLite
Blink Signs
Rebiz
Accenture
AECOM
Alexander Mann Solutions
American Interiors, Inc.
AmTrust
Arthur J Gallagher
Asurint
Austin Capital Partners
BakerHostetler
Benesch
BOMA Greater Cleveland
Cleveland Rape Crisis Center
Everest Land Title
Favorite Brother
GCA Services Group
Hartland & Co.
Intellinet
Lowe Eklund Wakefield Co.
National General Insurance
Navy Federal Credit Union
Newman & Company, CPAs
Nurenberg Paris Heller McCarthy
Penton Media, Inc
RBC Capital Markets LLC
Roetzel & Andress LPA
Sherwin Williams*
StartMart
Taft Stettinius & Hollister
Team NEO*
Thompson Hine*
Towers Watson
W.B. Doner & Company
Welty Construction
*2015 Members of Commission 50, recognized annually for progress in creating, enhancing and sustaining their diversity and inclusion strategies.
50 OFFICE TENANTS RECOMMITTED OR RELOCATED TO DOWNTOWN CLEVELAND IN 2015
Attraction
25%
24%
23%
22%
21%
20%
19%
18%
17%
16%
23.3
%
22.9
%
22.3
%
19.9
%
19.2
%
18.9
%
18.6
%
18.3
%
20.3
%
19.7
%
19.9
%
18.2
%
18.5
%
18.7
%
18.6
%
18.4
%
18.4
%
19.7
%
18.8
%
18.7
%
2011Q1 Q2 Q3 Q4
2012Q1 Q2 Q3 Q4
2013Q1 Q2 Q3 Q4
2014Q1 Q2 Q3 Q4
2015Q1 Q2 Q3 Q4
$20.00
$19.50
$19.00
$18.50
$18.00
$17.50
$17.00
$16.50
$16.00
$15.50
Leas
e R
ates
Vaca
ncy
Rat
es
DOWNTOWN CLEVELAND LEASE RATES CLIMB, AS VACANCY DECLINES
Retention or Expansion
STATE OF DOWNTOWN: OFFICE MARKET
www.downtowncleveland.com 23
STATE OF DOWNTOWN: HEALTH & TECHNOLOGY
OFFICE SPOTLIGHTS: STARTMART OFFICE SPOTLIGHTS: GLOBAL CENTER FOR HEALTH INNOVATION
Health & technology are increasingly key drivers of the Downtown Cleveland office market. In 2015, Downtown built upon its status as the region’s hub for technology-related entrepreneurism with the opening of StartMart, the second largest co-working and entrepreneurial hub in the U.S. Downtown also continued to take advantage of the Global Center for Health Innovation to attract health & technology leaders like the central zone headquarters for Siemens Global.
• Opened the second largest entrepreneurship and co-working hub in the U.S., Downtown’s Historic Terminal Tower.
• Offers new resources such as “StartPods,” which create an atmosphere where startups are empowered to test, iterate, fail and scale.
• Home to over 30 companies and startups, including the FlashStarts business accelerator and We Can Code IT.
• Only facility in the world that displays the future of health and health care. The Center advances health and health care innovation, technology, education and commerce through state-of-the-art spaces, programs and virtual offerings.
• Brings together the world’s leaders in health care technology, allowing them to connect, collaborate and create.
• Downtown home of HIMSS, Cleveland Clinic, University Hospitals, GE Healthcare, Hyland Creator of OnBase, Forbo, Siemens, MetroHealth, Johnson Controls, Sisters of Charity Health System, and Cardinal Health.
TECH AND HEALTH INDUSTRIES GROW IN DOWNTOWN CLEVELAND
• Fiber optic network gives tech and data intensive businesses a competitive advantage.
• 39 downtown office buildings are lit with 40 gb/s fiber service.
• 100 gb/s fiber service, the fastest commercially available service which is 100 times faster than Google Fiber, will be available in 2016.
FIBER FEEDS DOWNTOWN CLEVELAND TECHNOLOGY INDUSTRY
#StateofdtCLE24
STATE OF DOWNTOWN: TALENT AND EMPLOYMENTDowntown Cleveland’s strong talent base and employment growth fuel the office market. The most recently available data indicates that Downtown Cleveland employers increased employment 3.4 percent from 97,157 to 100,439 between 2011 and 2014. The Greater Downtown area experienced similar growth, increasing 5.5 percent from 124,098 to 130,902 during the same time period. This trend continued in 2015, with 53 employers committing to create or retain nearly 5,000 downtown jobs.
Businesses that locate in Downtown Cleveland give themselves a leg up over their peers in recruiting top talent. In a report published in conjunction with Cushman & Wakefield Real Estate and the George Washington University School of Business, Smart Growth America surveyed 500 business executives and concluded that talent recruitment and retention is a key consideration of businesses deciding to locate in a downtown. The Cleveland area ranks 8th in the United States, tied with Miami and Seattle, in the growth of college educated 25-34 year olds. Downtown experienced a 136 percent increase in the number of residents who hold a four year or advanced degree between 2000 and 2014. Moreover, Downtown’s close proximity to multiple higher education facilities helps connect downtown businesses with top talent.
LARGEST PRIVATE EMPLOYERS IN DOWNTOWN CLEVELAND
DOWNTOWN HIGHER EDUCATION FUNNELS TALENT INTO WORKFORCE
• 17,730 students enrolled at Cleveland State University
• Top 20 Online MBA Program, according to US News & World Report
• 10 percent increase in the number of engineering majors, 2008-2014
• 5,503 students enrolled at downtown campus of Tri-C
• Hospitality and Management Center trains chefs and hospitality staff
• Ranks 1st in Ohio and 25th in the nation in conferring associate degrees
KeyCorp
Sherwin-Williams
Rock Gaming
Medical Mutual Of Ohio
Ernst & Young LLP
Healthspan
Ohio Savings Bank
St Vincent Charity Medical Center
Huntington National Bank
JPMorgan Chase & Co
4,812
3,430
2,080
1,800
1,178
1,103
841
837
785
736
CLEVELAND STATE UNIVERSITY CUYAHOGA COMMUNITY COLLEGE
www.downtowncleveland.com 25
REPUBLICAN NATIONAL CONVENTION
STATE OF DOWNTOWN: HOSPITALITYDowntown Cleveland is growing as a tourist and entertainment destination. The hotel market will add an additional 900 rooms in 2016,
bringing the total number of downtown hotel rooms to 4,853.
TO DOWNTOWN CLEVELAND50,000 VISITORSTHE REPUBLICAN NATIONAL CONVENTION WILL BRING
15,000 MEDIA PERSONNEL COVERING THE CONVENTIONUTILIZE THE 225,000 SF STATE OF THE ART CLEVELAND CONVENTION CENTER AS THE CONVENTION’S MEDIA CENTER
Cleveland is well-known for its professional sports and as the home of the 2016 RNC. Less well-known is Cleveland’s dynamic arts scene. In 2015, Cuyahoga County voters renewed a tax on tobacco sales, a revenue source that helps place Cleveland ahead of cities like Boston, Chicago, Miami, Philadelphia and Portland in per capita public funding for the arts.
ARTS & CULTURE
• Attracts over 1 million visitors per year• 10,000 seats + 10 performance spaces = 2nd largest performing arts center in U.S.• 32,000 Key Bank Broadway Series season ticket holders is the largest subscription base in the
U.S.• One of only 5 cities to offer Broadway Series shows for 3 weeks• Home to the Cleveland Play House, the 2015 Tony Award Winner for Best Regional Theater
Playhouse Square
Music & Film
SPORTS & GAMING
• Cleveland Browns, Cavaliers and Indians attract over 3 million annual visitors to their walkable downtown venues
• Hosting the 2015 NCAA Men’s Basketball Sweet 16 pumped $5 million into the local economy
• American Hockey League Lake Erie Monsters affiliated with the National Hockey League’s Columbus Blue Jackets
• JACK Casino: 13.2 million visitors and nearly 100,000 hotel rooms booked (2012-2015)
• Cleveland International Film Festival, recognized by USA Today as the 2nd best film festival in the U.S., attracts over 100,000 annual visitors
• Jacobs Pavilion @ Nautica named one of top 7 outdoor concert venues in U.S.
• Rock and Roll Hall of Fame & Museum brings $107 million in annual economic impact
#StateofdtCLE26
STATE OF DOWNTOWN: RETAIL & AMENITIES2015 MAJOR DOWNTOWN RETAIL WINS
The 5th Street Arcades offers unique,
authentically Cleveland shopping and
dining experiences. Dating back to 1898,
the 5th Street Arcades is now home to
more than 40 retailers, including men’s
and women’s apparel, a pet supply shop
and several ethnic eateries.
GEIGERSGeiger’s, a locally owned 83-year-old
retailer of men’s and women’s clothing,
active-wear and footwear, opened at
the end of 2015. The store has several
locations in the region and this is their first
Downtown Cleveland store, capitalizing
on the growth of Downtown’s residential
population.
HEINEN’S FINE FOODSHeinen’s Fine Foods, a locally
owned 87-year-old grocer with
locations in Greater Cleveland
and Chicago, opened their first
Downtown Cleveland store in
early 2015. The 30,000 SF store
employs 100 people. Owners
recently reported that the
prepared foods are some of their
most popular products.
5TH STREET ARCADES
METRO HOMEMetro Home, a local
contemporary furniture gallery
that has successfully served
the North Eastern Ohio area
throughout the last 40 years,
put down roots in Downtown’s
NineTwelve District in 2015. The
store is located in the Residences
at 1717.
www.downtowncleveland.com 27
36 NEW RETAILERS OPENED IN 2015
• 41,082 residents in Downtown’s retail trade area
• 35.5 percent of residents aged 20-34
• 30.7 percent hold four year or advanced college degree
• $884,311,256 aggregate income
• 23 percent increase in aggregate income, 2011-2014
• $47,048 average household income
• 19 percent increase in average household income, 2011-2014
The aggregate spending power surrounding Downtown Cleveland continues to increase as the population of the area grows. Since 2011, the spending power of Downtown’s retail trade area has increased by more than $100 million.
Parker Hannifin Downtown YMCA
Ruth’s Chris Steakhouse
Play by Color Nation
Insomnia Cookies
Buffalo Wild Wings
Mabel’s BBQ
Coastal Taco
Bloom Bakery
Yours Truly
The Burnham at Hilton Cleveland Downtown Hotel
The Lobby Bar at Hilton Cleveland Downtown Hotel
The Noshery at Hilton Cleveland Downtown Hotel
Bar 32 at Hilton Cleveland Downtown Hotel
Parker's Downtown at The Schofield Hotel
NATIONAL BRANDS IN DOWNTOWN CLEVELANDCVS Pharmacy
Victoria’s Secret
Starbucks
Dunkin’ Donuts
Brooks Brothers
Chipotle
Potbelly
Bath and Body Works
Subway
Jimmy Johns
Buffalo Wild Wings
Pizza Hut
Payless Shoes
Sherwin-Williams
American Greetings
DOWNTOWN RETAIL OPENING IN 2016Heinen’s Fine Foods
Rising Star
NutriFit
Geiger’s
CLE Pets
Bombay Chaat
Punch Bowl Social
FWD Day & Nightclub
Big Bang Dueling Piano Bar
Crop Rocks
Crop Sticks
Alley Cat Oyster Bar
Bold Food & Drink
Beerhead
Flip Side
Pizza Fire
10PM Studio
Helio Terra
Blue Edge
Metro Home
Edible Arrangements
Restore Cold Pressed
Blazin Bistro
We Bleed Ohio
Pizza 216
Rocket Fizz
Culture
L’Amour Du Noir
Vibe, A Wellness Studio
Santorini Greek Traverna
Barrio Gateway
Johnnyville Woods
Cleveland Fray
Happy Hour Collection
A Kitchen and Bar
Equal Exchange Coffee
STATE OF DOWNTOWN: RETAIL & AMENITIES
DOWNTOWN’S RETAIL TRADE AREA DEMOGRAPHICS
#StateofdtCLE28
STATE OF DOWNTOWN: MOBILITYDowntown Cleveland residents, office workers and visitors have more transportation options than those in other areas of the state. With easy access to two airports and an Amtrak station, Downtown Cleveland is perfectly situated for business travel. Cleveland is the only city in Ohio to boast light rail service and was the nation’s first to directly connect its airport to Downtown by rail.
The Greater Cleveland Regional Transit Authority (RTA) makes it easy for daily commuters to get downtown, servicing the area with multiple bus routes, four rapid transit lines, and two bus-rapid-transit systems.
WALKABLE DOWNTOWN• 94 and 89: Average Walkscore and Transit Score of Downtown Cleveland Class A office buildings• 89 and 84: Average Walkscore and Transit Score of Downtown Cleveland apartment buildings• 15: number of bars or restaurants within a 5 minute walk of downtown apartments & office buildings
• #1 Bus-Rapid Transit in North America, the HealthLine which connects Downtown Cleveland to the Cleveland Clinic and University Circle
• Cleveland State Line, new bus-rapid transit line connecting western neighborhoods and suburbs to Downtown Cleveland, in-creased ridership by 32% (2010-2015)
• “Free with a Smile” Downtown Trolleys arrive at stops every 10 minutes, 7 days a week (7am-11pm, M-F; 11am-11pm weekends)
DOWNTOWN CLEVELAND’S PUBLIC TRANSIT
2015 RTA Ridership
Downtown Trolley: 1,530,698
Overall: 47,025,879
HealthLine: 4,461,433
According to RTA’s 2013 On-Board Survey, young professionals ages 18-34 represent:
of Total RTA Ridership52% of HealthLine
Ridership57% of Downtown Trolley Ridership62%
Between 2010 and 2015:
RTA’s Overall Ridership grew by
HealthLine Ridership grew by
Downtown Trolley Ridership grew by
Cleveland State Line Ridership grew by
www.downtowncleveland.com 29
Downtown Cleveland Bike Rack offers the only full service station with lockers, shower facilities, secure storage and bike repair services in
Downtown. In 2016, 250 Downtown Bike Share Stations will launch under CycleHop-SoBi.
DOWNTOWN BICYCLING
DOWNTOWN AIR SERVICEDaily Cleveland-Cincinnati air service launched in 2015 at Burke Lakefront Airport (Ultimate Air Shuttle) Service may be expanded in 2016 to include New York and Chicago.
STATE OF DOWNTOWN: MOBILITY
#StateofdtCLE30
4 WAYS THIS REPORT
CAN WORK FOR YOU
The State of Downtown Cleveland is the most
comprehensive single source of information
about Downtown Cleveland. This report
is designed to update business leaders,
commercial real estate professionals, policy
makers, investors and journalists as they seek
information about Downtown Cleveland.
Access the tools and information you
need to relocate or expand your
business in Downtown.
1. Make a Move
Making good public policy requires
good information about the most up
to date trends, developments and
growth opportunities.
3. Guide Good Government
Enhance your reporting, researching
and recruiting with the story
of Downtown Cleveland.
4. Tell the StoryStart your next enterprise in
Downtown Cleveland to gain access
to the fastest growing educated workforce in Northeast Ohio, high
speed fiber connections and more.
2. Grow Commerce
www.downtowncleveland.com 31
Campus District Inc.
CBRE Cleveland Office MarketView
City of Cleveland, Department of Economic Development
Cleveland Transformation Alliance
Cleveland State University, Center for Population Dynamics
Colliers International Cleveland Office Research & Forecast Report
Commission on Economic Inclusion | Project Owners Current Building Projects Reports
Crain’s Cleveland Business Book of Lists
Cuyahoga Community College
Downtown Cleveland Alliance 2015 Retail Survey
Downtown Cleveland Alliance Quarterly Market Updates 2011-2015
Destination Cleveland
Fortune Magazine
Greater Cleveland Partnership
Greater Cleveland Regional Transit Authority
Historic Warehouse District
Historic Gateway District
International Downtown Association, Defining Downtown
JobsOhio
Jones Lang LaSalle Cleveland Office Insight
Newmark Grubb Knight Frank Cleveland Office Market Report
Ohio Department of Job & Family Services, Labor Market Review
Ohio Department of Job & Family Services, Step Up to Quality
Rock & Roll Hall of Fame and Museum
Smart Growth America
TeamNEO
U.S. Census 2000 & 2010
U.S. Census 2010-2014 American Community Survey 5 year estimate
U.S. Census On The Map Application: LEHD Origin- Destination Employment Statistics
USA Today
Walkscore.com
Xceligent
Sources:
#StateofdtCLE32
KeyBank National Association
Ohio Savings Bank, A Division of New York Community Bank
The Millennia Companies
The Club at Key Center
DCA MEMBERSAMBASSADOR LEVEL
AmTrust Financial
Bluebridge Networks, LLC
Cleveland Cavaliers
Cleveland Clinic
Medical Mutual
National General Insurance
OMNI Media
PNC
St. Vincent Charity Medical Center
PRESIDENTIAL LEVEL
Benesch, Friedlander, Coplan & Aronoff, LLP
Calfee, Halter & Griswold LLP
CBRE
Cleveland Indians
Cohen & Company
Cresco Real Estate
Fay Sharpe, LLP
First National Bank of Pennsylvania
Greater Cleveland Partnership
Hanna Commercial Real Estate
Hughie’s
ideastream
Kimpton (The Schofield Hotel)
Lolly the Trolley
Mansour, Gavin, Gerlack & Manos Co., LPA
McCarthy, Lebit, Crystal & Liffman Co., LPA
Oswald Companies
United Way of Greater Cleveland
ASSOCIATE LEVEL
BakerHostetler
Cleveland State University
Dollar Bank
Dwellworks, LLC
FirstMerit Convention Center of Cleveland
Jones Day
Reminger Co., LPA
Rock and Roll Hall of Fame and Museum
RSM US LLP
EXECUTIVE LEVEL
STATE OF DOWNTOWN CLEVELANDSPONSORED BY
1010 EUCLID AVENUE | CLEVELAND, OHIO216.736.7799