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e State of Social in 20 10 Facts You Need to Know
| Date post: | 02-Aug-2015 |
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Social Media |
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The State of Social in 201510 Facts You Need to Know
#1
© 2015 Simply Measured, Inc.#SocialAnalytics
2 billion people worldwide use social media…
…That means 28% of the global population is interconnected.
#1
#2
© 2015 Simply Measured, Inc.#SocialAnalytics
Social media will account for 22.5% of digital marketing budgets in the next five years.
#2
#3
7 © 2015 Simply Measured, Inc.
Social media is no longer a reactive function. Social strategy has become a more complex effort, integrated closely with other marketing activities. Its attention, budget, and staffing needs only continue to grow.
#4
9 © 2015 Simply Measured, Inc.
2,467 - Number of times retail brands responded to Facebook users in Q1 1 - Number of times sporting goods brands responded
4 - Average response time (hours) for electronics brands
#SocialAnalytics
What the social media org looks like in 2015…
* Drum Roll, Please *
#4
10 © 2015 Simply Measured, Inc.
Media Vertical Smashes Engagement, Business Services Fan Growth
#SocialAnalytics
#5
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16% - Decrease in posting for media brands in Q1 2015 32,364,787 - Total engagement for media brands in Q1 2015
2,275 - Number of posts from MTV (the highest of any media brand)
Media Brands
#SocialAnalytics
Our recent Simply Measured survey of over 350 social media marketers found that 65% of teams have 1-3 people dedicated specifically to social media…
#6
14 © 2015 Simply Measured, Inc.
16% - Decrease in posting for media brands in Q1 2015 32,364,787 - Total engagement for media brands in Q1 2015
2,275 - Number of posts from MTV (the highest of any media brand)
Media Brands
#SocialAnalytics
…and the most common role is social media manager.
#7
16 © 2015 Simply Measured, Inc.
16% - Decrease in posting for media brands in Q1 2015 32,364,787 - Total engagement for media brands in Q1 2015
2,275 - Number of posts from MTV (the highest of any media brand)
Media Brands
#SocialAnalytics
Most social media departments live within the marketing department.
#8
18 © 2015 Simply Measured, Inc.
16% - Decrease in posting for media brands in Q1 2015 32,364,787 - Total engagement for media brands in Q1 2015
2,275 - Number of posts from MTV (the highest of any media brand)
Media Brands
#SocialAnalytics
60% of marketers surveyed listed Measuring ROI as their top challenge.
#9
20 © 2015 Simply Measured, Inc.
16% - Decrease in posting for media brands in Q1 2015 32,364,787 - Total engagement for media brands in Q1 2015
2,275 - Number of posts from MTV (the highest of any media brand)
Media Brands
#SocialAnalytics
71% of social marketers said that Brand Awareness is their #1 goal.
#10
22 © 2015 Simply Measured, Inc.
32% - Decrease in posting
355% - Increase in comments during Q1 2015
116% - Increase in Likes during Q1 2015
1,901% - Increase in shares during Q1 2015
Budweiser Highlight: Stats
#SocialAnalytics
Facebook has a 1.44 billion share of global social media users, closely followed by YouTube with 1 billion monthly active users around the world.
23 © 2015 Simply Measured, Inc.
Simply Measured is the most complete social analytics solution, empowering marketers with unparalleled access to their social data for clearly defined strategy and optimized tactics.
About Simply Measured
Click the button to download the full State of Social Marketing 2015 Report
Find out more about what top brands in the media, alcohol, technology, automotive, retail, electronics, luxury, financial services, transportation, restaurants, FMCG, diversified, and apparel industries are doing on Facebook.
#SocialAnalytics
