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The State of Video September 15th, 2016
| Date post: | 15-Apr-2017 |
| Category: |
Marketing |
| Upload: | tubular-labs |
| View: | 1,626 times |
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The State of Video September 15th, 2016
John McCarus Allison Stern@jmac1989 Co-Founder/CMO Tubular
@jmac1989 @allisonstern
A Year in Online Video – Big Growth
350 B
400 B
450 B
500 B
550 B
600 B
650 B
700 B
750 B
Aug_15 Sept_15 Oct_15 Nov_15 Dec_15 Jan_16 Feb_16 Mar_16 Apr_16 May_16 Jun_16 Jul_16 Aug_16
Monthly Views
Monthly Views on Facebook, YouTube, Vine & Instagram Tubular Stats
7.6T
+5.2%
+78%
Total Views August 2015-2016
Average Growth per Month
August 2015 vs August 2016 Growth
All content is becoming video
Evolution of Visual Video
v
2007 - 2012Digital
Evolution of Visual Video
Social/Mobile2013 - 2014
v
2007 - 2012Digital
Evolution of Visual Video
Social/Mobile2013 - 2014
v
2007 - 2012Digital
2015- 2016Live
Evolution of Visual Video
Social/Mobile2013 - 2014
v
2007 - 2012Digital
2015- 2016Live
vRobust OTT(AVOD, SVOD, TVOD)
“If I was having a bet,” … “it’d be video, video, video.” Video content on Facebook, Mendelsohn said, is growing even more quickly than the company anticipated. And the social network’s new live video feature is also “a bigger, faster phenomenon” than Facebook expected…Live videos, receive ten times more comments than pre-recorded videos. “So engagement is much higher,”
Facebook in 5 Years? …. All Video
Nicola Mendelsohn - VP, Facebook Europe
“If I was having a bet,” … “it’d be video, video, video.” Video content on Facebook, Mendelsohn said, is growing even more quickly than the company anticipated. And the social network’s new live video feature is also “a bigger, faster phenomenon” than Facebook expected…Live videos, receive ten times more comments than pre-recorded videos. “So engagement is much higher,”
Facebook in 5 Years? …. All Video
Most watched branded content this summer
Tubular Video Ratings Views31.6M
V3031.5M
ER300.8x
How we see the video universe
How we see the video universe
CreatorPost to their own channels
How we see the video universe
CreatorPost to their own channels
Media & EntertainmentMultiple contributors/channels
How we see the video universe
CreatorPost to their own channels
Media & EntertainmentMultiple contributors/channels
BrandsBrand funded channels
What Tubular tracks
What Tubular tracks
5.7M CreatorsCurrent Monthly views 532BAvg. views per video 29.8K
Engagement rate 2.4X
What Tubular tracks
5.7M CreatorsCurrent Monthly views 532BAvg. views per video 29.8K
Engagement rate 2.4X
25.3K Media & Entertainment
Current Monthly views 108BAvg. views per video 99K
Engagement rate 1.3X
What Tubular tracks
5.7M CreatorsCurrent Monthly views 532BAvg. views per video 29.8K
Engagement rate 2.4X
25.3K Media & Entertainment
Current Monthly views 108BAvg. views per video 99K
Engagement rate 1.3X
40.6K BrandsCurrent Monthly views 18.5BAvg. views per video 128K
Engagement rate 1.2X
All content is becoming video. And Tubular powers all video teams
helping you create better video
#1 Everyone needs a social video strategy
Video dynamics impacting media companies
Rise of New Platforms
Bitesize, On-the-Go
Video Consumption
Rise of Creators
Media Industry
Adoption of Social Video
kevin - can we update?Video Uploads Have Increased 3.6x since 2013
Video Uploads by Year
kevin - can we update?Number of Video Publishers Has Increased 2.6x since 2013
Video Publishers by Year
350B
595B
20B
80B
Media companies have adopted online video fast
In 2016: Total Video Views up 1.7x Media Co. Video Views up 4x
May 2015 May 2016 May 2015 May 2016
No matter who you are, your strategy will be very interconnected with the other groups
CreatorPost to their own channels
PublishersMultiple contributors/channels
BrandsBrand funded channels
a#2 Leveraging the video data explosion drives a winning
Is your goal views or engagement?
Creators drive engagement
Is your goal views or engagement?
Media companies drive
views
Tubular Media property rankings - August 2016
Top brands in Tubular rankings
Top beauty brands in Tubular rankings
Your video team needs to be a part of every team
Case Study - The Rise of Buzzed
Buzzfeed Property All-Time Monthly Views
July 201336M
August 2014210M
April 20151.2B
February 20162.3B
Invest in Video. Invest in Cross-Platform
YouTubeKids Content
Music
FacebookFoodNews
InstagramSports
Celebrities
VineSports
Vine Stars
#3 Invest in branded content
Shift from pre-roll to branded content
Rise of New Platforms
Bitesize, On-the-Go Video
Consumption
Brand as Creator &
Partnering with Influencers
Ads As Content
Desire to be a Destination
Consumers Authenticity Anti-Interuption
All Time Branded Entertainment Growth
Total Views on Facebook, YouTube, Vine In 201610K publishers uploaded 30K videos generating 3B views and 93M engagements (2x from same period 2015)
Digital Transformation - Finding Business Models That Work
Digital Transformation Strategies – Acquisition, Partnerships, Rev. Shares, Cheaper Content Creation
Video Is Here To Stay; Content Is Here To Stay – What Does Success Look Like?New teams
New skill-sets (analytical + content)Rapid platform adoptionNew monetization products
Examples of Branded Entertainment
Tubular Video Ratings Views44.9M
V309.4M
ER300.8x
Examples of Branded Entertainment
Tubular Video Ratings Views22.3M
V3013.3M
ER300.8x
#4 Experiment. Be the first to live
We empower our customers - who are creating the future of video
What We Do
We track all video data across multiple platforms accessible through one dashboard
+29 publishers
What We Do
We track all video data across multiple platforms accessible through one dashboard
+29 publishers
What We Do
We track all video data across multiple platforms accessible through one dashboard
Tubular Platform
+29 publishers
What We Do
We track all video data across multiple platforms accessible through one dashboard
Tubular Platform
Talent Discovery
Content Insights
Sales Intelligence
4 Key takeaways - September, 2016
1. Everyone needs a social video strategy
2. Leveraging the video data explosion drives a winning strategy
3. Invest in branded content
4. Experiment. Be the first to live
