The Status of Technology Today (in 30 min)AmeriCorps National Best Practices Conference

May 6, 2009

Galen Panger, Google for Non-Profits

Google’s mission

Organize the world’s information and make it universally accessible and useful.

Agenda

• Trend 1: Social media• Trend 2: Cloud computing• Trend 3: Measuring results

AmeriCorps National Best Practices ConferenceTrend 1: Social media

What’s social media?

• Social media• New media• Social networking• Web 2.0• Viral video• Mashups• Feeds• Streams• Conversation?

The implicit values of social media

• Favors:o Sharing and re-sharingo Openness and transparencyo Participation and re-mixingo Immediacyo Directness, authenticity

• Disfavors:o Hierarchyo Intermediaries

• Snags:o Privacyo Copyright

U.S. Senator Claire McCaskill asks: “What should our priorities be for the Subcommittee on Contracting Oversight?”

Invite meaningful participation: Google Moderator

Listening to social media

• Traditional media

Listening to social media

• Newer media

Listening to social media

• All-the-rage media

Google Reader: Your listening hub

• Follow all of the influential blogs in one place

• Subscribe to RSS feeds

• Shared items on your blog

Simple monitoring with Google Alerts

More ways to listen: Google Insights for Search

Google Insights for Search

Starting a conversation: Blogger

• Easy publishing• Complete control

over look and feel• Custom domain

mapping• Embed photos

and videos, shared items and more

• Allow comments and followers

Tools you can add to your blog

More social tools for your blog/site: Friend Connect

Broadcast your cause: YouTube

• Custom YouTube channel with your branded banner and increased upload capacity

• Listing in non-profit category and in “promoted video” areas

• Google Checkout badge to increase donations

http://www.youtube.com/nonprofits (US/UK only)

Simple video recording and uploading

Drive traffic to your site: Google Grants

• Place your nonprofit ad next to Google search results

• Extend your message to target audiences on target issues

• Recruit donors and supporters

• Respond rapidly to developing issues

http://www.google.com/grants

“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”

- AdoptADoctor.org

Old-school but still useful: Google Groups

• Discussion groupso Web pageso File upload

• Mailing lists• E-mail

newsletters

Subscribe to our newsletter

Organize: Google Maps

Illustrate: Google Maps

My Maps: Personal maps

How to put the map on your site

• Personalize the map to your liking

• Copy and paste the code into your site

More mapping ideas:http://earth.google.com/outreach

AmeriCorps National Best Practices ConferenceTrend 2: Cloud computing

What’s cloud computing?

Collaborating like it’s 1999: Pain and frustration

Rachel

John

Bob

Sally

Version 1.1

Version 1.2

Version 1.3

Version 1.4

Revision1.0

John

Bob

Sally

Version 2.1

Version 2.2

Version 2.3

Revision2.0

???

Google Apps

• Easy collaboration• Everyone’s on the same page• Maintain your own .org e-mail addresses• Import and export documents in common

formats• Offline access• Free Gmail

CalendarDocumentsSpreadsheetsFormsPresentationsSites

Gmail with your .org email addresses

Shared calendars

Shared calendars

Create and edit documents

How to share

Spreadsheets for data entry

Forms for surveys, RSVPs and data entry

Spreadsheets: Auto-summaries

• Charts and graphs created for non-paragraph questions

Presentations

April 22, 2009

Google Sites for internal sites/wikis

• Coordinate your internal teams for important projects and events

• Embed documents, spreadsheets, presentations, photos, videos, etc.

• Invite your team members to update the site with their info

Get it all on the go

AmeriCorps National Best Practices ConferenceTrend 3: Measuring results

Google Analytics

Detailed metrics:• Number of visitors• Where they live• Languages they speak• Top referring sites• Top search keywords• Top pages• Best/worst performing pages• Bounce rates

Identifying pages in need of improvement

• Easily monitor the performance of your videos over time

• View your audience demographics

• See video “hot spots” where users respond

YouTube Insight

gpanger@google.comThanks!