Date post: | 01-Nov-2014 |
Category: |
Design |
Upload: | humanshaped |
View: | 931 times |
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Strategic challenges for content creators.
By Markus Smet, humanshaped Ltd.
http://80sactual.blogspot.com
The content revolu=on started here.
http://news.haverford.edu/blogs/amongfriends/files/2008/12/645px-family_watching_tv_in_the_1950s.jpg
But we no longer accept the constraints.http://www.flickr.com/photos/brooksjones/841290505/
http://www.flickr.com/photos/kayodeok/237006580/
People want to engage with their content in new situa=ons...
http://www.flickr.com/photos/kayodeok/237006580/
...as they move from island to island.
In between islands, they cocoon themselves through portable devices.
As they move between islands they're extending func=onal, fun and social ac=vi=es into their journey.
Any=me, anywhere, anyhow has become a reality.
Your umbrella reads out the weather forecast and traffic information before you leave the house
http://dotlife.files.wordpress.com/2007/08/umbrella.jpg
Everything physical can have a parallel digital existence.
It's easy to find out people's context.
http://www.flickr.com/photos/gehdesigns/3885792497/
weather =me of day precise loca=on day of the week
We expect our content to fit into our lives.Personal development
Film/Entertainment
Fashion/Lifestyle
Music
Sport News
Da>ng
Socialising
Shopping
UtilitySocial
Fun EducationalChildren'
s development
Planning
The challenges for content
http://www.flickr.com/photos/rubio2d/3274745174/
1) Mobile content isn't hands‐free, it's brain‐free.
http://www.flickr.com/photos/rubio2d/3274745174/
2) Mobile content is a doorway to a wider service
http://www.flickr.com/photos/hphotography/492084359/
3) Content has physical boundaries.
http://www.flickr.com/photos/lesec/91399628/
4) Mobile has gravity, bending content to your expecta=ons.
http://www.flickr.com/photos/smithsonian/3567927108/
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