Date post: | 11-Aug-2014 |
Category: |
Business |
Upload: | julian-cole |
View: | 87,493 times |
Download: | 21 times |
THE
Plaersquo TEMPLATE
julian coleHead of Comms Planning BBH
Ugly slides it is what we do best as Planners
The following is a presentation template which includes 27 of the most commonly used planner slides Download the keynote or powerpoint by tweetingfacebooking the below links and strategize to your hearts content
Julian Cole Head of Comms Planning BBHjuliancole
ugly slides be gone
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
THE
Plae$ TEMPLATE
you name hereCOMPANY NAME
todays meeting
- Our Process - Recap the brief - Cultural Product and Consumer Truth- Strategy- Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
but the real request is to help launch the new
Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
Ugly slides it is what we do best as Planners
The following is a presentation template which includes 27 of the most commonly used planner slides Download the keynote or powerpoint by tweetingfacebooking the below links and strategize to your hearts content
Julian Cole Head of Comms Planning BBHjuliancole
ugly slides be gone
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
THE
Plae$ TEMPLATE
you name hereCOMPANY NAME
todays meeting
- Our Process - Recap the brief - Cultural Product and Consumer Truth- Strategy- Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
but the real request is to help launch the new
Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
THE
Plae$ TEMPLATE
you name hereCOMPANY NAME
todays meeting
- Our Process - Recap the brief - Cultural Product and Consumer Truth- Strategy- Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
but the real request is to help launch the new
Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
todays meeting
- Our Process - Recap the brief - Cultural Product and Consumer Truth- Strategy- Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps
but the real request is to help launch the new
Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
but the real request is to help launch the new
Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
what we have been up to
CREATIVE BRIEF
CREATIVE CONCEPTING
CAMPAIGN ARCHITECTURE KPIS
RECEIVED YOUR BRIEF
QUAL AND QUANT
RESEARCH
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
key
Insight slides
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
women think that lorem ipsum olor sit amet consect
lorem ipsum
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
Mar Apr May Jun Jul Aug Sept
1033 40
85100
124 120
bar graph chart
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit Fusce neque orci consectetu
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
7979 lorem ipsum dolor sit
amet consectetuer adipiscing elit sed diam nonummy nibh
euismod tinciduntt
pie chart
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
bullLorem ipsum dolor sit amet consectetuer
adipiscing elit sed diam nonummy nibh euismod tinciduntt
bull Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat
bull Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu
bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum
our target audience - cool dads
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur
adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
CULTURAL TRUTH CONSUMER TRUTH
PRODUCT TRUTH STRATEGY
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum consumer dolor sit amet consectetur adipiscing elit
Fusce neque orci consectetur eget vitae neque orci
consvestibulum vel magna
Lorem ipsum dolor sit amet consectetur adipiscing elit
Fusce neque
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
key
slidesvisual
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna
Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla
key visual slide
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
comms planning slides
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
comms eco system
Magazine Ads TV Commercial Search Radio
Responsive Brand Site Video and Blog Content
Social Links and Email Database
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
consumer journey
SearchBrand Site Shares
via Facebook
Retargeted Banner AdRetargeting Database
www Exit Site
Consumer A1st interaction
Consumer A 2nd interaction
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
high engagement
low engagement
low
inte
rest
high
inte
rest
Radio
Newspaper
Billboard
WOMMobile
TV
Blog
channel matrix
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
icons library
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
AUG SEP OCT NOV DEC JAN
CAMPAIGN ROLL OUT
TVCINEMA
PRINTOUTDOOR
FACEBOOKTWITTER
IN STORE ACTIVATION
DIGITAL HUBFOURSQUARE
RETAIL PRODUCTS
BAR ACTIVATION
TASK 1 ESTABLISH
TASK 2 ADD VALUE
TASK 3 INVITE
RICH AND FLASH BANNERS
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
BUSINESS PROBLEM
CAMPAIGN IDEA
POSITIONING
CAMPAIGN ARCHITECTURE
COMMS TASK 1
TACTICS TACTICS TACTICS
BARRIERBARRIERBARRIER
COMMS TASK 2
COMMS TASK 3
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
CAMPAIGN ECO-SYSTEM
INSTORE ACTIVATIONS
FACEBOOKTWITTER
DIGITAL HUB
IN-BAR ACTIVATIONS
TVCINEMA PRINTOUTDOOR
BANNERS (RICH AND
FLASH)SEARCH
INDIRECT
DIRECT
TYPE OF LINK
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
COMMS TASK 3 INVITE NEW
CONSUMERS TO BE AN AFTER HOURS
ATHLETES
COMMS TASK 1 ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2 SHOW HOW PUMA
ADDS VALUE TO AFTER HOURS ATHLETES
COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER
HOURS ATHLETES MEANS
COMMS BARRIER TARGET DOESNT
UNDERSTAND THE RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS BARRIER HOW DO YOU MAKE
SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE
THING
TACTICSBAR ACTIVATIONS
INSTORE ACTIVATIONSDIGITAL HUB
TACTICSTVCINEMA
PRINTOUTDOORINSTORE
TACTICSPRODUCT LINE
DIGITAL HUB
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
KEY PERFORMANCE INDICATORS
KPIs
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
Lorem ipsum dolor sit amet consectetuer adipiscing elit
sed diam nonummy nibh euismod tinciduntt
kpi slide
awareness
1200000 IMPs
2000000 Youtube views
Search Volume increase 24
consideration
456000 site visits
45 key image attribute
preference
24 store traffic
56 purchase intention
purchase
1321 Sales
2000000 Youtube views
Search Volume increase 24
retention
152 Email Subs
332 Loyalty Members
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
GOAL FOR DIGITAL HUB
METRIC FOR SUCCESSC
TARGET ACTUAL
SALES GROWTH 8 104
PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66
KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
5246 4266
COMMS TASKS - ADD VALUE DIGITAL HUB
VISITS TO THE SITE 1400000 1568120
TIME ON SITE 220 145
EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME
7560 8676
EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL
20+ 25
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download
Special thanks to the following legends for slide inspiration
Bud CaddellLiane SiebenhaarRebekah Cancino
Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons
shout outs amp download
powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download