John Elkington | @volansjohn Founding Partner & Executive Chairman Volans

The Stretch Agenda: Equipping Business Leaders with the Engagement Strategies and Tools needed to Influence Boardrooms and the Global C-Suite

#SB15London

Sustainable Brands, 16 November 2015 John Elkington

THE STRETCH AGENDA Breakthrough in the Boardroom

Image source: iStock; Volans; Headcount.org

Making A Drama Out of Business

Image source: iStock; PepsiCo; Fortune

Helping Business Leaders Stretch Indra Mistry, Chief Stretch Officer: RATIO

•  Reality •  Ambition •  Targets •  Incentives •  Outcomes

1 RATIO: REALITY

Reality: The New Normal

Image sources: Irish Defence Force; The TImes

Reality: Pressure Cooker

Image sources: Twitter; Forbes; Volans (inspired by World Economic Forum); Newsweek

Reality: The Future’s Exponential

Image sources: VW; Gonzalo Ruiz Utrilla, while at Singularity University; Tesla/WBCSD

2 RATIO: AMBITION

Image sources: Virgin Galactic

•  .. place a higher value on ambition and stretch targets

•  … be part of efforts to level playing field—upwards

•  … favor businesses that learn from nature and play into emerging circular economy

•  … reward breakthrough brands

Ambition: Tomorrow’s bottom line will …

THE

BREAK-THROUGHCHALLENGE

10 WAYS TO CONNECT TODAY’S PROFITS

WITH TOMORROW’S BOTTOM LINE

BREAK-THROUGH

FOREWORD BY SIR RICHARD BRANSON

JOHN ELKINGTONJOCHEN ZEITZ

Image sources: Volans; The B Team; PUMA; Virgin

Image sources: Volans

3 RATIO: TARGETS

Image sources: B Lab; UN/WRI; MelodySheep

Ambition: Interface’s Mission Zero

Image sources: Interface; Volans

Image sources: SustainAbility/Volans; Harvard Business Review; Novo Nordisk

4 RATIO: INCENTIVES

Incentives: Adoption Curves

Image sources: Fortune; Bloomberg BusinessWeek; Volans/Fast Company; The Economist; Enel; Uber

Incentives: We’re Talking Trillions

Image sourcesWikipedia; : WGES; Green Transition Scoreboard; Volans

Since 2007, $6.22 trillion invested in Green Economy. What will markets be worth by 2025?

5 RATIO: OUTCOMES

Tool: Breakthrough Dashboard

Image sources: Volans; Wikipedia

Work within today’s system to tackle the consequences of breakdowns

Change the system; create new value and markets

Outcomes: Breakdown

Image source: Volans; G4S

Work within today’s system to tackle the consequences of breakdowns

Work to avoid and mitigate (e.g. disaster relief)

Outcomes: Change-as-Usual

Image source: Volans; Coca-Cola; Walmart; Greenpeace

Work within today’s system to tackle the consequences of breakdowns

Change the system; build tomorrow’s

Work to minimize harm and evolve better solutions, e.g. supply chains

Outcomes: Breakthrough

Image source: Volans; Covestro

Work within today’s system to tackle the consequences of breakdowns

Change the system; create new value and markets

Chair: World is headed into pressure cooker future

CEO: New types of market adoption curves at work

CFO: New forms of capital need managing

CXO: Turn dial up to 11, but don’t do it alone

CHRO: Stretch needs talent, tri-sector athletes

CMO: Won’t be easy, but new pressure wave coming

Email: john@volans.com Twitter: @volansjohn Website: www.volans.com