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AMITY SCHOOL OF BUSINESS
Edition II 2012
THE STUDENT GAZETTE
|| ||in this issue: Microsoft Surface || Skyfall - Coke Zero : Impact Marketng || Managing your Expenses Paranormal Activity Cars 2013 !
You think you look like a leader, and people seem to follow you, but is your leadership really showing?
Most members of a team know
when they’re doing their work
well. They often have a
particular area of expertise,
and they have deadlines and
deliverables.
For leaders, it’s a bit different.
How do you show that you’re
leading? Here are five
competencies that good leaders
demonstrate. They are related
to one another, and each is framed with a question to help you think
about opportunities to display leadership.
1. Visibility
We know that leaders need to be seen by followers--from formal
presentations and announcements, to a crisis, to simple “managing by
walking around.” The less-obvious occasions, however, are easily
overlooked. They can be lost opportunities, or powerful expressions of
leadership.
Is Your Leadership Showing?
As a leader, when do you feel
out of your comfort zone?
Maybe it’s when you have to
deliver bad or unpopular news,
or mediate a conflict between
direct reports, or perform a
necessary task that you just
don’t like. One CEO client told
me that he found it hard to
celebrate the “small to medium
wins” that his team wanted
acknowledged. He considered
these victories just part of doing
business. His solution was to
ask his executives to publicize
accomplishments up to a
certain level, allowing him to
save his praise for the really big
achievements.
Ask yourself, “How am I visible
to others when I don’t want to
be?” The answer is not to
pretend to like being visible--
far from it. Instead, ask yourself
this question prior to an
uncomfortable event, and use it
to help you prepare. Consider
some behavioral options, and
put yourself in a different
mental space. Then you’ll be
able to be visible in a more
productive, less stressful
manner.
2. Preparation
Many leaders are great at
preparing the logistics of
leadership (the facts and figures
in a plan, or the pitch for a
presentation). Too many
leaders, however, don’t prepare
regularly for the deeper daily requirements of leadership. This is a
shame, because most leaders face complex challenges, relentless claims
on their time, and increasing pressures to deliver on goals over which
they don’t have direct control. A bit of regular preparation goes a long
way.
Just as athletic activities involve physical, mental, and emotional
energies, leadership is a “whole-body practice” and requires
preparation of the whole person. The next time you are running
through your checklist prior to a leadership event, ask yourself, “How
have I prepared my whole self for this?”
3. Comfort
This is closely related to preparation, because leadership discomfort is
greatly enhanced by a lack of preparation. In order to be more
comfortable as a leader and to appear that way to other people, you
need to practice (which is simple preparation repeated). By
“comfortable,” I don’t mean perpetually happy or even relaxed--I
mean groundedin your complete embodiment of leadership.
Ask yourself, “How do I display that I am comfortable with the
responsibilities and demands of leadership?” Look for nagging doubts
in the back of your mind; or instincts that need to be surfaced around
what you feel should be happening instead of what is happening, or
that feeling of dread in the pit of your stomach about an issue not
faced. This is valuable data, and if you do not address your lack of
grounding and comfort, others will certainly sense it for you.
4. Listening
One reason that modern leadership is hard is because an effective
modern leader must listen to others. Though few people manage to do
it, this may be one of the easiest competencies to demonstrate--
provided you can resist the urge to talk.
Ask yourself, “What one thing can I tell myself as a reminder to listen
more?” It’s vitally important that you think up an effective cue. If you
can’t come up with one, that in itself could indicate a deeper internal
misalignment.
5. Blend
This list started with visibility. When the opposite is required, a leader
must blend in. Otherwise, he or she risks drawing attention away from
the people and issues at hand. When you pull back, it makes it easier
for other people to bring you
hard problems, bad news, and
perspectives that challenge the
status quo.
As a leader, it’s not all about
you. The clearest way to
demonstrate this is to find the
right moments to step out of the spotlight so that other people get the
attention they need. Ask yourself,
“When necessary, how do I lower the volume of my leadership
presence?”
Though leadership can be hard to demonstrate at times, regularly
questioning how you embody your role will serve your leadership well.
Student life and money: By Ila Rai We talk about student life and the instant realization is the money we all spend
each day. Most of us don’t even realize the expense but face the effect if this on
the last week of the month. Every last week we wait for the next month pocket
money so that we can get back to normal life style. But is our lifestyle normal if
we end up saving nothing and in return creating debt for us……
So why not follow some basic rule of money and some tips to lead on a “NORMAL
LIFESTYLE” where you party hard and still don’t drop.
Rule 1. Plan and spend.
Every month some expenses of students are fixed. This includes your laundry,
your rent, basic telephone bill, and petrol cost and maid charges. Always deduct
these expenses from your bank balance and then decide how you want to spend
your remaining balance lavishly. By doing this you will not be left empty handed
when you have to make important payments
Rule 2. Avoid credit card debt.
I know it sounds so exciting that just with swipe of card you can buy whatever you
want to. And that when you don’t have money to afford it. But this excitement my
friends, create your debt cycle. Credit card debt is brutal. This is one of the
stupidest things you can do. Instead, take your available resources and pay off
the balances. Spend it sincerely.
Rule 3. Open saving account-NOW
Yes I know I might sound like old aged,
but its time you open that account
which your dad has always talked
about. Invest into schemes or simply
open saving account…whatever you find
easy and give more return according to
your need.
Whatever you do, wherever you spend
don’t forget that its your parent’s hard
earned money. So don’t make a fool of
self and act wise.
Some more tips later. Till then spend
wise.
I
Motivating Sustained High
Performance
By Anjana Rajpoot & Garima Jain
Toyota’s high performance its people management
strategy. Yet each element of Toyota’s system is an
essential component of the whole process. Without a
fully engaged workforce, the other elements of Toyota’s
production practices would not yield such remarkable results.
The Essential Piece of the
Puzzle Those who try to follow in the
footsteps of successful leaders
often learn the techniques they
use, but don’t understand the
principles behind the techniques,
missing the fact that without the
latter, the former cannot deliver.
Every business situation is
unique and techniques
themselves are not always
directly transferable. What works
in one business environment
doesn’t necessarily work the
same way in another.
For example, allowing workers to
make a change in how a
consumer product is produced
might yield a better quality result.
Yet the same kind of
unscheduled “field change”
would be unacceptable on a
construction site, where changes
in one component of a building
can impact the integrity of the
entire structure. So while you
might not be able to apply
Toyota’s exact people-management strategies to your business, when you
understand the psychological principles behind the practices, you are in a
better position to determine the specific techniques you can use in your
company to achieve your performance objectives.
The Power to Motivate Believe it or not, everyone is motivated. But before going to motivational
factors, first, you need to understand the different types of motivation.
Intrinsic motivation (the motivation that lies within each one of us) is far
more powerful than
Extrinsic motivation (the carrot and stick that we impose on others to get
them to do what we want.)
It’s the difference between wanting to do something because it matters to
you, and having to do it because it matters to someone else. When you use
rewards and punishments as extrinsic motivators, you tend to get only
short term motivation, and short lived results. However, when you
understand the psychological principles that fuel motivation and find ways
to link them to your business goals, you can get people to much higher
levels of performance than you previously thought possible and you can
sustain this high performance over the long-term.
Satisfaction is Not Enough! Research into human motivation has found that what makes people highly
motivated in their work is different than what makes them merely satisfied
with their job conditions. When you provide sufficient pay, good benefits,
attractive surroundings, a pleasant boss, etc, you end up with satisfied
workers. When you provide responsibility
, recognition, involvement, and
challenge, you take people
beyond mere satisfaction and
inspire them to higher levels of performance.
Many business leaders try to motivate employees to higher performance by
improving working conditions. They increase pay, improve benefits, and
train supervisors in the latest management techniques. While making sure
that workers are satisfied with
their job conditions is an
important first step, having a
good boss, pleasant work
surroundings and fair pay and
benefits don’t naturally lead
people to “give it their all.” If
they did, every company would
easily achieve its full potential.
To truly maximize your
company’s performance, you
need to take a different approach.
You need to make people want to
contribute -- to take ownership of
their work, to show initiative, and
to voluntarily go beyond what’s
expected. What you’re looking
for is genuine commitment, not
simple compliance.
Understanding the psychological
principles of intrinsic motivation
is the key to building a culture of
full commitment.
#1-The Drive to Feel
Important After our basic needs for food,
sleep, and shelter are met, the
most significant human drive is
the desire to feel important.
Universities, hospitals and
churches have long recognized
that raising money becomes
much easier when major
benefactors visualize their names
immortalized on a piece of
marble or a bronze plaque. And
non-profit organizations of every
kind know that recognizing
volunteers and donors gives them
a sense of importance and is a
sure way to encourage further
involvement. In order to perform
at the highest possible level,
today’s organization needs to tap
into the skills, the creativity, and
the effort of all their people.
Toyota’s ability to position
employees as important to the
company’s success enabled them
to turn these average workers into a competitive advantage, an
achievement few businesses have been able to replicate.
# 2 - The Desire To Achieve The desire for achievement is present from the earliest years. When you
watch a child take his first steps or turn on the light switch for the first
time, you’ll notice an innate sense of accomplishment. In adults we see
this sense of personal pride come out after a job well done. Along with the
innate desire to achieve is the desire for autonomy and a sense of personal
competence. The feeling of true achievement comes when an individual
tackles a problem and masters it.
If you take away a person’s sense of “ownership” of a task, by giving too
many directions or exerting too much control, you take away most of the
motivational benefit that comes from achievement. When they
successfully complete a task, it’s because you told them how to do it, not
because they accomplished something important on their own.
In the Toyota System, managers don’t solve problems for employees.
Instead they ask questions and encourage workers to try new solutions and
learn as they go. As Fujio Cho, President of Toyota Motor Corporation,
said in 2002 address: “We place the highest value on actual
implementation and taking action. There are many things one doesn’t
understand and therefore we ask them, ‘Why don’t you just go ahead and
take action -- try to do something? You realize how little you know and you
face your own failures and you simply can correct those failures and redo
it again and at the second trial you realize another mistake or another
thing you didn’t like so you can redo it once again.’ So by constant
improvement, or should I say, the improvement based upon action, one can
rise to the higher level of practice and knowledge.”
Excessive control stifles people’s innate drive for achievement. It takes
away most of the satisfaction that comes from accomplishment and
inhibits further effort. So it’s no wonder that leaders who constantly direct
and correct tend to end up with less motivated people.
New management strategy challenged employees to improve both
themselves and the organization through continual learning and problem
solving. The increased sense of autonomy workers were given triggered
their internal drive for achievement. The result? Workers not only
willingly met management’s expectations, but frequently put in extra time
and effort in their desire to achieve even more.
# 3 - The Desire to Contribute
Everyone wants to be a hero, whether it’s a hero to their country, their
family or their team members. Feeling that you‘re making a significant
contribution is a major motivator that spurs you to want to contribute even
more. The system gave each employee an opportunity to contribute to
something much bigger than their individual jobs. Everyone in the plant
was asked to submit suggestions for improving operations and increasing
product quality. Everyone on the assembly line was given the power to
stop production if they saw a defect or a potential problem. The message to
every employee was, “Your contribution is essential to our company’s
mission of producing the highest quality cars for the American public.”
Today’s organizations need
heroes at every level. While most
heroic acts are modest, it’s the
sum of all contributions, small
and large, that move an
organization to a superior level of
achievement. Making every
employee feel that he or she can
be a hero by contributing to
something greater than
themselves brings out the best in
people and ignites their drive to
perform.
# 4 - The Desire for
Recognition The desire to achieve and the
desire to be a hero can be self-
sustaining for a time. But after a
while most of us need praise and
recognition for our efforts. No
matter how accomplished we are,
every one of us responds
positively to praise and
encouragement. Praise fuels our
self-esteem and pushes us to
achieve more and try harder. Yet
many of us become so
preoccupied with tasks and
results that we ignore the
fundamental need that our
employees and subordinates have
for recognition. This is
particularly true when it comes to
people who consistently perform
at high levels; however, this is a
strategic mistake. Praise is an
important motivator to prioritize
when you want to encourage
employees at all levels to
innovate, take chances and
contribute novel ideas.
The Toyota system depends on employees to minimize waste and defects
in the production process. Every employee has the power to stop the
manufacturing line if he or she thinks there is a problem. But this involves
risk. Toyota’s system builds in praise for each employee who stops the
production line -- even if no defect is found -- and recognizes the
employee for staying alert to possible problems. Toyota managers also
recognize and reward other behaviors the company wants to encourage --
such as perfect attendance and providing suggestions for improvement.
Maximize Your Ability to Motivate Businesses leaders have long recognized the relationship between
employee engagement and company profits. But, while many agree that
their people are their most valuable assets, only a few have been able to
capitalize on the full potential of their workforce. People rise to the
occasion when leaders create the right psychological environment for peak
performance. It is this principle that explains how some organizations are
able to grow from seemingly nowhere to rapidly outpace more established
competitors.
Organizations of any size that can harness the creativity and discretionary
efforts of their people are able to maintain or even increase their leads,
despite stiff competition and turbulent times. Understanding the
psychology of motivation puts tremendous power into your hands. While
there is no such thing as a “one size fits all” management technique, these
principles of motivation are universal. We encourage you to take these
principles and apply them to your own organization to create a
psychological environment that encourages full and enthusiastic
participation and contribution from people at all levels.
By Garima Jain
Mensa was founded in England in 1946 by Roland Berrill, a barrister, and Dr.
Lance Ware, a scientist and lawyer. They had the idea of forming a society for bright people, the only qualification for membership of which was a high IQ. The
original aims were, as they are today, to create a society that is non-political and free from all racial or religious distinctions. The society welcomes people from
every walk of life whose IQ is in the top 2% of the population.
In this column, we bring you a question from the Mensa Chapter, every month.
What word logically comes next in the following sequence?
SAME MEAT ATTACH CHIME
a) WORD b) CHURCH c) MEASURE d) LIKE Answer to last issues Q: The entire audience was Astir, even the overflow, which was sitting on a Stair, as they waited for the famous Indian musician to perform on the Sitar.
PES FullControl: players will be giving
greater freedom over ball control and
the way players receive and trap the
ball has been improved. For the first
time players will be given the option
to take manual control over their
shots. Dribbling speed has been
slowed to keep it more realistic, but
using R2 will allow players to add
"various styles to their close control".
Player ID: Players are more
recognisable in PES 2013, having
signature attributes, skills and tricks.
The intention is to make individual
players feel unique and easily
identifiable on the pitch. This also
extends to the behaviour of goal
keepers.
ProActive AI: PES 2013 promises to
balance games even more. Teams will
have greater organization in defence
and attack, and will respond more
quickly when they gain or lose
possession.
Tomb Raider delivers an intense and
gritty story of the origins of Lara Croft
and her ascent from frightened young
woman to hardened survivor, armed
with only raw instincts and the
physical ability to push beyond the
limits of human endurance. Superb
physics-based gameplay is paired
with a heart-pounding narrative in
Lara's most personal, character-
defining adventure to date.
Release Date: March 5, 2013
MSRP: 59.99 USD
RP-T+ for Rating Pending, Targeting a
Rating of Teen or Above:
Genre: Action
Publisher: Square Enix
Developer: Crystal Dynamics
Activision has confirmed that Call
of Duty: Black Ops 2 will be
released November 13, 2012 on
the PC, PlayStation 3, and Xbox
360.
Black Ops 2 is being developed by
Treyarch, who previously
developed Call of Duty 3, Call of
Duty: World at War and Call of
Duty: Black Ops.
At its press conference at E3
2012, Microsoft confirmed that all
DLC for Call of Duty: Black Ops 2
will come to Xbox 360 first as a
timed exclusive as with previous
iterations.
No precise amount of time was
revealed, but previous Call of
Duty DLC was exclusive to Xbox
Live for a period of 30 days.
Release Date: November 13,2012
Platforms: Playstation3, Xbox
360, PC
Developer: Treyarch
Publisher: Activision Square
Enix(Japan)
GameZone: Brought to you by Rahul Mehta
Gulati, Pandara Road Market Delhi
Gulati has been a grand Indian Food
joint and established one among the
best in hospitality for over four
decades in the capital city. It was
established in 1959, Gulati Restaurant
has generated a blissful, happy and
satisfied guest list over the years,
which includes not just the ultra rich
socialite's but also innumerable high-
flying dignitarie
China Garden, Greater Kailash (GK) 2 Delhi A perfect restaurant for sophisticated
fine dining when you're opting for
Chinese, especially when you're
looking for such a lavish spread of
options to choose from!
The moment you enter China Garden
you feel like you've entered a hotel.
With a fountain and marble work, a
reception and fine golden lights, not
many stand alone places you visit will
give you such an effect.
Sahib Sindh Sultan, Ambience Mall Gurgaon As you enter the place you are straight
away transported to the by-gone era of
'British Raj' in India. The walls, the
paintings, the decor, the train-like
compartment set up, the dress designs
of staff (dressed up like station
masters and sentrys) - just about
everything takes you to the pre-
independence times reminiscent of the
old undivided Punjab-Sindh province.
At this is the essence that is reflected
in the cuisine served at the place.
PLACES TO HANG OUT:
Try Delhi’s Finest Eateries and Cuisines. This
time we bring to you a varied choice:
Punjabi dishes, Gulati Gastronomy and
Chinese cookery
-By Rahul Mehta
THE IMPACT Marketing :
What if I make u experience the 007 in ‘YOU’ ?
Tell me now, Are you excitedfor Skyfall 007 ?
Marketing = ReThink the “New Thing” !
~ “Marketer KnowS It”
: Experiencing the BOND : 007
parent s
“Microsoft’s new logo: History behind its Design.
“Microsoft’s new logo style
with Windows 8, Windows Phone 8, Xbox, and the Office 2013 logo are the same style of red, blue, green and yellow four-color tiles, also represent its most important
products”
You all are well known about the news of Microsoft changed its
official new logo. Here we are discussing about the need for its
change after a very long period of time and about the new metro
style.
In 2012 two main things occupied the web virally. One is IPhone 5
and the next one is Microsoft Windows 8. After the release of
Customer preview, the official product is mostly expected to be
released by comingOctober 29. Microsoft, taking advantage of the
Windows 8 listed, together with replacement of the signs of a new
corporate logo. We came to know that Microsoft replaced its
official logo only after nearly 25 years. Microsoft’s CEO Steve
Ballmer is very keen in replacing their Company’s official logo.
Therefore, on the eve of the advent of Windows 8, they also replace
followed 25 years of corporate logo signs. Most of them think that it
is the logo of Windows 8. Sorry it actually companies logo, not a
Windows system replacement logo. The new logo continues the
minimalist style of Windows 8 emphasize, do you like it?
Now let’s see about the design concept of new logo. The new logo
consists of two parts: the logo (logotype) and symbol (symbol) logo
echoes Microsoft recently go minimalist style. The line is quite
simple Microsoft font Regular from previous Bold Italic style,
change standard font Segos font. The Windows logo, Microsoft will
be the four-color Windows flag symbol. Officially become part of
10
t H e C o l l e g e n e w s l e t t e r · s u m m e r 2 0 1 1
the overall corporate logo. Of
course it also simplified into
four square bricks, with a
deep sense of Metro style.
Microsoft’s new logo style
with Windows 8, Windows
Phone 8, Xbox, and the
Office 2013 logo are the same
style of red, blue, green and
yellow four-color tiles, also
represent its most important
products: Windows, Office
advertising, Xbox (see below
description). Microsoft’s next
from the PC, phone, tablet PC
and TV, to give users a whole
new experience.
In fact, it has been previously replaced three times logo earliest founded in 1975. It has a 1970′s
Disco style design, then put second logo in 1975 and 1987. Then turned into a pretty decent logo,
replace the logo in 1987 was re- use in use 25 years since most people know trademark logo.
Microsoft’s new logo has appeared on Microsoft’s official website. Its outlets began also been
started to replacement into a new logo.
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Microsoft Surface Vs. iPad 3: The Battle Continues By Rahul Mehta
“Microsoft's Surface RT has a better display than does the iPad -- that's the case being made by one of the tech gurus behind the new tablet. At a Reddit IamA held yesterday, Microsoft engineers who
worked on Surface answered questions
about the tablet.
One question asked how users might consider
Surface versus the iPad in light of their different
screen resolutions. Surface for Windows RT
offers a resolution of 1366x768 while the current
iPad delivers a resolution of 2048x1536.
Microsoft's Steven Bathiche quickly chimed in to
address that issue. Bathiche is the director of
research for the company's Applied Sciences
group and as such added his expertise to the
development of the tablet.
Referring to screen resolution as only one
element affecting detail seen on the screen,
Bathiche talked up a technical measurement
called Modulation Transfer Function, which he
described as a combination of contrast and
resolution. "Without good contrast, resolution
decreases," said Bathiche.
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And in this area, Surface apparently gets the
edge as a result of Microsoft's ClearType
display technology.
"The amount of light in a room and the
reflections off the screen have a huge effect on
the contrast of the display," Bathiche said. "In
fact, a small amount of reflection can greatly
reduce contrast and thus the perceived
resolution of the display. With the ClearType
Display technology we took a 3 pronged
approach to maximize that perceived resolution
and optimize for battery life, weight, and
thickness."
Looking at Surface, though not officially,
Bathiche said the amount of light reflected off
Microsoft's tablet was measured at around 5.5
percent to 6.2 percent. In contast, the light
reflected off the iPad was larger at 9.9 percent.
"Doing a side by side with the new iPad in a
consistently lit room, we have had many people
see more detail on Surface RT than on the Ipad
with more resolution," Bathiche added.
However, another person challenged Bathiche,
asking why Microsoft opted for a higher
resolution in the Windows Pro version of
Surface.
Here, Bathiche didn't even answer the question.
But a Reddit user chimed in, saying that
perhaps Microsoft wasn't as concerned about
preserving battery power. He also suggested
that since the Pro version is designed for a
"professional environment," the extra screen
space might be needed by people making
presentations.
Naturally, Bathiche is going to tout his own
company's product as superior to other tablets.
Without seeing the Surface tablet and the latest
iPad side-by-side, it's hard to tell for sure how
much validity his argument has.
And though screen quality is important, it's only
one factor that consumers and companies will
weigh when deciding whether to give the
Windows 8-based Surface a shot or opt for an
iPad.
Family Surface
The Surface tablets will be available in two
distinct versions. The first, running Windows RT --
effectively the "light" version of Windows 8 -- will
launch on October 26, starting at $499 and run
on an Nvidia Tegra 3 CPU. While it won't have
the full desktop version of Windows 8, running
only the Metro apps available through the
Windows app store, it will include a version of
Microsoft Office at no additional charge.
Approximately three months later, a Windows 8 Pro
version of the tablet will follow. The Pro will offer the
full Windows 8 OS running on an Intel Ivy Bridge
CPU (the same chips found in ultrabooks and other
laptops). The Pro version will also be slightly thicker,
offer a more robust battery, and boast better
peripheral support (USB 3.0 versus 2.0, DisplayPort,
and an SDXC expansion slot) and twice the storage
capacity of the RT version.
The surface of Surface
Surface uses a 10.6-inch optically bonded
ClearType display. The screen's 16:9 aspect
ratio (AR) is identical to that of an HDTV, so
many of your favorite movies and all newer TV
shows will run in full-screen on the tablet, with
no stretching or letterboxing. The vast majority
of Android tablets feature a 16:10 aspect ratio,
while the iPad uses the same squarish 4:3
aspect ratio you may remember from pre-HD
TVs.
The RT version of Surface sports a 1,366x768
screen, while the Surface Pro will boast at least
1,920x1,080 pixels (1080p).
Surface for Windows 8 Pro will support digital
inking, and during a demo at the conference the
company demoed this by writing on the screen
using a stylus and then zooming in on the
writing, which still looks smooth without any of the
"jaggies" you'd expect. According to Microsoft,
this is thanks to the 600dpi sampling rate the
screen records your writing at. Ostensibly, this
allows digital inking to be much more precise.
Thanks to the optical bonding process, there are
no layers between the Gorilla Glass 2.0 and the
display. Microsoft demonstrated that when you
use the Stylus, it feels like you're writing directly
on the page, not the glass on top of it and it touts
optical bonding as the reason behind this level of
pen-to-page intimacy. According to Microsoft,
there's only a 0.7-millimeter distance between the
Stylus and where you see the ink.
Surface will also make use of Windows' support
for something it's calling palm block tech.
Windows uses two digitizers: one for touch and
another for digital ink. As long as the Stylus is in
close proximity to the tablet screen, Windows will
shut off the touch sensor, so that your hand
doesn't accidentally swipe the screen while you're
trying to write or draw. Once you're done, the
Stylus can then adhere to the side of the tablet,
magnetically.
During our brief hands-on, the screen didn't feel
as responsive as we expected. We swiped the
screen briefly to rotate around a panoramic
picture Microsoft had on the device, but the
feedback of the animation felt rough and didn't
seem to respond as quickly to our swipes as we
would have liked. That said, this was early
preproduction hardware, so we'll have to see how
the final version behaves when it's released
commercially.
(Microsoft's) The stand
During the conference the Microsoft reps were
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keen to continually mention the VaporMg
(pronounced "Vapor Mag") process it used to
build Surface. According to the company, the
process allows Microsoft to melt metal and then
mold it down to a 0.65mm thickness for any
given part. The layering of components is
apparently so efficient that even sticking a piece
of tape in between them would cause the tablet
to bulge.
The full magnesium case is both scratch- and
wear-resistant and weighs about 1.5 pounds.
We only got to hold the tablet briefly, but it felt
substantial -- fairly light but not airy.
Microsoft also credits VaporMg as the reason it
was able to seamlessly include the Surface's
built-in kickstand. We've seen kickstands on
tablets before and being able to easily prop up
your tablet is something we definitely
appreciate.
The bottom rear third of the tablet is all kickstand,
but it's not something you'd quickly notice without
being told it was there. There's an inch-long
groove that allows you to easily pull out the
kickstand and prop the tablet up. When combined
with the cover, the combination gives the tablet a
laptop look and, ostensibly, feel.
However, Microsoft may want to point out the
stand mechanism a bit more obviously. There
were a few journalists during demos (us included)
that couldn't figure out how to enable the
kickstand without being shown. Still, the
kickstand feels very well-integrated into the
design and is actually useful, so thumbs-up here.
Two tablets, two covers
If you took the keyboard attachment used by
the Asus Transformer family of tablets and melded
it with Apple's Smart Cover, you'd get the basic
idea behind Microsoft's cover implementation for
Surface.
There will be two types of cover and keyboard
attachments: Touch Cover and Type Cover. Like
Apple's Smart Cover, the covers are magnetically
attached to the edge of the tablet. Both types of
cover can act as either a cover for the screen or
as a full keyboard, with a two-button touch pad
and buttons for navigating Windows' Metro UI.
When flipped back, the keyboard automatically
shuts off.
Let's face it: no one likes typing on a tablet
screen for long periods of time, and Microsoft
certainly made it clear that typing on its cover-
keyboards was just as accurate and enjoyable
(and in the case of Type Cover, possible more
enjoyable) as typing on a normal keyboard. At
least according to the Microsoft reps.
On October 15, I toured Microsoft's Studio B
R&D division. During one of our many lab stops
I got a few brief moments to type on the Touch
Cover while it was connected to a working
Surface RT tablet.
Microsoft was keen to point out that due to
Surface's larger than usual (for tablets) 10.6-
inch screen, Touch Cover -- which is just as
wide -- hits the sweet spot for spaciousness, so
your hands are less likely to overlap while typing.
I now can indeed attest to its ease of typing and
the keyboard's surprising comfort. It's definitely
more spacious than typical tablet keyboards like
the Asus Transformer Infinity's accessory and
thanks to bongo drum-like feedback sound effect,
I didn't really miss that the keys don't depress.
Also, even with its thin build, I was impressed that
the keyboard could accurately determine when I
was actually pressing the keys versus the times I
was simply resting my fingers on top of them.
I'll definitely need to spend more time with Touch
Cover to determine just how effective it is at
emulating an actual keyboard, once I get the
chance.
As the conference went on, we started to notice
how much thought and detail Microsoft has
added to the experience it wants you to have with
Surface. One of the coolest little details was that
depending on which color Touch Cover (five
colors were shown) is connected to the tablet, the
color of the screen background in the Metro UI
would change to reflect it.
We didn't get to play with the thicker and much
more traditional Type Cover keyboard, but
Microsoft gave a pretty detailed demo of it in
action. Unlike the stationary buttons on the Touch
Cover, Type Cover keys have a 1.5mm travel,
while still being packed into what seemed to be a
relatively thin (5mm) enclosure.
Also, the keys sense the grams of pressure
you're applying to them. Unlike a touch screen,
this allows you to place your fingers on your
s tudent life
home keys without them interpreting that
placement as keystrokes.
Other specs
Aside from confirming that the Surface boasts
front and rear "HD" cameras, Microsoft was
mum on imaging details. That implies at least
720p image capture capability (which is merely
0.9 megapixels), but we're hoping for something
at least closer to the multimegapixel resolution
you find on middle-of-the-road tablets and
smartphones these days.
Here's a rundown of the official specs as we
know them:
Surface (Windows RT) tablet key specs
Windows RT operating system
Nvidia Tegra 3 CPU
9.3mm thick
676 grams/23.85 ounces
10.6-inch ClearType HD Display
31.5 watt hour battery
Ports: microSD, USB 2.0, Micro-HD video,
2x2 MIMO antennas
Storage options: 32GB and 64GB for Windows
RT
Front- and rear-facing "HD" cameras
Surface (Windows Pro) tablet key specs
Windows 8 operating system
Intel third-generation Core i CPU
13.5mm thick
903 grams/31.85 ounces
10.6-inch ClearType "Full HD" Display
42 watt hour battery
Ports: microSDXC, USB 3.0, Mini DisplayPort
video
Storage options: 64GB and 128GB
Front- and rear-facing "HD" cameras
What impressed us most was not the specs, but
the sheer attention to detail that went into building
this product and the obvious effort put into
integrating its features. It seems to be a truly
impressive design and engineering feat.
However, there are just too many important,
unanswered questions.
.
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The Saga Continues: Paranormal Activity 4 Review by Mohini Bhargava
A Nevada family notices that the young boy living across the street always seems to be on his own. His single mother is evidently very busy, so the little boy appears drawn to our protagonist family, and even tends to turn up in their treehouse. One night, the boy's mother becomes ill and the kind family takes him in. Unfortunately, they are also unwittingly inviting into their home an invisible boogeyman that, along with a certain brunette in a tank top, has come to define a franchise. The fourth installment of any film series runs the risk of becoming stale, but horror sequels are especially susceptible to growing repetitive or, in the worst-case scenario, declining sharply in quality. Up to now, the Paranormal Activity films have maintained a healthy level of fright; getting plenty o f mileage on what seemed a limited premise. Unfortunately for Paranormal Activity 4, it seems as if the intent was to exhaust the franchise by running the premise thin. It's not simply a matter of refusing to bring anything new to the table; Paranormal 4 spends its frustrating runtime happily leaping into pitfalls it had largely avoided. Pursuant to the tradition of its predecessors, Paranormal Activity 4 is a cacophony of clangs and bangs all designed to startle far more than scare and is by far the laziest of the films in the series. It reaches a point wherein the thrills become so cheap that a vast majority of them are not even symptomatic of the titular paranormal activity. In fact, there are more red herrings in this movie than actual scares ("actual scares" being a term used here rather loosely). When the origin of the quick jump is revealed to be a mischievous boyfriend, a clumsy house resident, or, most aggravatingly, a cat, the film becomes an experiment in misdirection and contrivance. The one area in which the frights are actually functional is in the very few instances when Paranormal 4
stretches to find previously unexplored methods of capturing the ghostly events. These moments are also the only instances of lingering creepiness in the movie. And yet this one redeeming quality is quickly undone by PA4's many other techno blunders. The burning question in any found footage situation revolves around the motivation to continue filming in the face of supernatural mayhem. That is, why would anyone keep filming when the proverbial fecal matter strikes the fan? While the first three films found fair to ingenious methods of circumnavigating this problem, Paranormal Activity 4 is so unconcerned with feasibility that it resorts to woefully convenient schemes for recording the poltergeist's antics. Without giving too much away, let's just say that the film creates situations so unconducive to continual recording that asking the audience to subscribe to it is patronizing. Also, there is no internal consistency for how the various recording devices are maintained or afforded such versatility. Shoddier than Paranormal Activity 4's technological complex is its dearth of character development and its flimsy story mechanics. This is the first film in the series that has not directly focused on the immediate family of Katie (Katie Featherston). The introduction to a wholly new family unit should necessitate an emphasis on character development. We need to like them, or failing that at least know them, in order to succumb to the tension of their inevitable peril. And yet the only two characters we get to know, and then only sparsely, are the daughter and her boyfriend. The rest of the life forms in the film are merely there to occupy the old dark house. The plot is truly where Paranormal Activity 4 shows its weakness. Like Paranormal Activity 3, the most interesting conceptual set piece of the film is revealed minutes before the credits roll. Unlike the last entry however, the only effort at all exerted in this outing is compartmentalized in those brief minutes. The rest of the paltry story is stretched thin over a clunky series of unsatisfying and uneven devices in a mechanical rehashing of what we've seen before. There is no build, no escalation, and the result is pure boredom; the one unforgivable sin of a film like this. Top that off with a third-act twist so nonsensical it's insulting and it's clear to see this franchise is in trouble. A changing of the guard at director is sorely needed before this nosedive is impossible to correct.
“
Congratulations!
Winners:
Akash Guha
Rahul Mehta
Runners up:
Devashish Sharma
Hitansh Anand
Round 1(AUCTION)
ROUND 2(VIRTUAL MARKET)
schemes or tagline or stall name)
Marketing Mania!
Organized by: Marketing Club Members Abhilash Rout, Sanket Jain,Vipul Garg, Karan Banga
The event included bidding sessions of Products, the participants wanted to sell in the virtual market scenario. Each
team had virtual money of Rs 2000. The participants were given various stalls where they were visited by various
customers. Their task was to convince the customer to buy their product. The event was a grand success with around
12 participants’ .The participants and the judges enjoyed being the part of the event. The organizing team received
appraisals from all the judges. The conclusion of this event was to see how a marketer or a sales person is able make up
the best product and pricing strategy to tap the customer and how efficiently he is able to convince the customer to
accept his offering.
“ Do you know what you want to do with your career? What if you don't? The quest for the right
career field frustrates students both before and after graduation. It frustrates people who are
unhappy with their jobs and want something very different.
If that's your situation, you first must imagine what that field might be. That's easy to say, but hard to do.
People sometimes throw up their hands in despair and take whatever opportunity presents itself. Don't
settle for that. There are productive ways to look for clues about what might work for you.
Tommy (name has been changed) shifted career direction after doing imagination exercises. With a full-
time job, he was pursuing an MBA on nights and weekends. If he stayed with his employer after
graduating, he would not only move onto a management track, but the company would also refund his
tuition cost. He had assumed he would take full advantage of this deal, but when he went through what he
For Career Direction, Use Your Imagination
by Bill Barnett
called the "dream job exercise," he realized that was
wrong for him. He wasn't excited about the institution
and didn't want to move into management there.
What Tommy discovered through his dream job exercise were fields that emphasized intellectual
exploration. He'd felt some of that the first year or two in his current job, but not as much now. He recalled
his earlier interest in pursuing a PhD and becoming a professor. That's ultimately what he decided to do.
If you need ideas about your future direction, create your own dream job exercise. Follow these three
steps:
1. Imagine extreme jobs. Spend 10 minutes describing the perfect position — one that fully fills your
needs and is plausible for you. Think of a vivid, concrete example (like electronics product management
or starting a restaurant). Describe the job's characteristics: what you'd do each day, how the organization
would work, your impact, and so on. Be expansive. Do it again for one or two other "perfect" jobs.
Then, imagine the opposite — a job you'd feel was horrible, even though others might disagree. Describe
it in the same way.
2. Leverage extreme strengths. Look to
your own capabilities for inspiration. Take
your top strength, and imagine a few fields
where it would be the right fit. What might
be possible? For this moment at least, the
sky's the limit. Take a second strength and
go through the same process. Do it a third
time.
3. Recall past interests. Go back to your
time in high school, college, or your first
job. What did you enjoy most? How did you spend your time off? Look back to pivotal career decisions,
how and why you made them, and how they turned out. These are personal case studies. Why did you
make those decisions? How important are those criteria now?
15 for alu M ni, parents, and friend s of the university of C hi C ago
As you develop new skills and knowledge in school and at work, you may discard things along the way.
That's natural, often a sign of maturity. But you may also be leaving talents behind that belong in your
future.
These three steps bring to mind what you care most about in your work. Take a look at your lists and see
where they align with different fields of work. Once you have a promising idea, research that field and talk
to people who know it. Find out what it's like and if it matches your interests.
Once you've found something that sounds right to you, ensure you're the right fit. Develop yourpersonal
value proposition for your target position in that field. If you're not equipped for that position but you're
determined to make it happen, figure out how to upgrade your qualifications to create that opportunity,
whether it's starting with a lower position in the field, going back to school, or advancing your skill-set
using online resources.
Keep in mind that this is an early exercise, fit for those who don't know where to start or who may want to
change careers. The answer isn't black and white. You're looking for ideas to consider, not absolute
proof. But if you put effort into these steps, I'd be surprised if you don't come up with good ideas for fields
to explore.
How have you imagined new opportunities
16 t H e C o l l e g e n e w s l e t t e r · s u m m e r 2 0 1 1
AASHNA KAUR HEAD EDITOR
ABHILASH ROUT IT HEAD
AISHWARYE PANDEY MARKETER ‘KNOWS’ IT
GARIMA JAIN QUIZZING
ILA RAI HEAD FINANCE
ANJANA RAJPUT HR
MOHINI BHARGAVA MOVE REVIEWS
RAHUL MEHTA
SANKET JAIN
ENTERTAINMENT HEAD
WHATS NEW?
.
.
Aishwarye Pandey : Co Founder & Head : Marketing & Promotions
+917503726074
Aashna Kaur : Co Founder & Head Editor +8802431600 [email protected]
AMITY SCHOOL OF BUSINESS
THE STUDENT GAZETTE