The student music channel for brands, bands & fans.
Subtv is an interactive student music channel & app, playing on 500+ HD Screens in 80+ university bars and
café’s across the United Kingdom.
DOWNLOAD REQUEST PLAY
1.2 MILLION STUDENTS
13,958 IMPACTSPER SPOT
OVER 80 SITES ACROSS THE UK
1624ADS - 0.22
1634ADS – 0.10
EVENT SPOT1634M – 0.17
OVER 80 SITES ACROSS THE UK
BREAKS EVERY QTR HOUR
SPOTLISTS PRE & POST
FULL PCA PROVIDED
SPORT PACKAGES
SPOTS PRE GAME SPOTS POST GAME
1634M – 0.17 TVR
GOLD SPOT IN LIVE SPORT GOLD SPOT OUT
SOLUS SPOT BREAKS 95% MALE MAXIMUM IMPACT
GOLD SPOT
Campaign Example.
Permanent on-screenwatermark
Hour long playlist- Peak times- Sporting moments- On spotify to download
Bespoke Text Box
OnScreen Branding
AdSyncPromotions integrate with‘Now playing’ page.
Anytime an ad break is on, the featured promotion appears with ‘find out more’ button.
Click into promotion which contains image, copy and ctabutton.
Central Aston University
Central Birmingham, University of
Central De Montfort University
Central Derby, University of
Central Gloucestershire, University of (Cheltenham)
Central Keele University
Central Loughborough University
Central Nottingham, University of
Central Northampton, University of
Central Wolverhampton, University of (Walsall Campus)
Central Wolverhampton, University of
Central Worcester, University of
Granada Blackburn College
Granada Bolton Institute
Granada Edge Hill
Granada Chester University
Granada University Central Lancashire
Meridian Bournemouth, University of
Meridian Portsmouth, University of
Meridian Southampton Solent, University
Meridian Reading, University of
Meridian University of Brighton
Meridian Winchester, University of
Meridian University of Sussex
Anglia University of Bedfordshire ( Luton )
Anglia University of Essex
Anglia Writtle University College
Carlton Bedfordshire University of (Bedford)
Carlton Birkbeck College
Carlton Brunel University
Carlton Buckinghamshire New University
Carlton International Students House
Carlton Kingston, University of
Carlton Middlesex University
Carlton Royal College of Speech and Drama
Carlton Royal Holloway, University of London
Carlton South Bank University
Carlton Student Central
Carlton St Mary’s University, Twickenham
Carlton Surrey, University of
Carlton UCL
Carlton UEL
Carlton University of Westminster
Carlton Queen Mary's University London
STV North Robert Gordon University
STV South Heriot-Watt University
STV South Queen Margaret University Edinburgh
STV South University of Glasgow - GU Union
STV South University of Glasgow - Queen Margaret Union
STV South University of Strathclyde
Tyne Tees Durham, University of
Tyne Tees Newcastle University
Tyne Tees Northumbria, University of
Tyne Tees University of Teesside
Ulster Ulster, University of
Wales/West Aberystwyth, University of Wales
Wales/West Bath, University of
Wales/West Cardiff Met
Wales/West Cardiff, University of
Wales/West Swansea, University of
Wales/West University of Bangor
Wales/West University of South Wales, Cardiff
Wales/West West of England, Bristol, University of the
West Count Exeter
Yorkshire Bradford, University of
Yorkshire Leeds Beckett (Previously Met)
Yorkshire Leeds Trinity University College
Yorkshire Sheffield Hallam
Yorkshire University of Sheffield
Yorkshire University of Hull
Yorkshire Bishop Grosseteste University, Lincoln
NEARLY THREE QUARTERS OF STUDENTS SAY THEY WATCH LESS THAN 5 HOURS OF LIVE TV A WEEK
1%
1%
5%
8%
12%
71%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
20 hours or more
15 - 20 hours
10-14 hours
5-10 hours
6 - 9 hours
less than 5 hours
none at all
73% watch less than 5 hours a week
HOURS SPENT WATCHING LIVE TV AT HOME
Base: 1000 respondents. A8. We’re interested to know approximately how often, if at all, you watch live TV at home?
381
803
136
376
1342
236
0
200
400
600
800
1000
1200
1400
1600
Pre Campaign(15th-30th April)
During Campaign(1st May-2nd June)
Post Compaign(3rd June-16th June)
Un
its
Sold
Mars EPOS Data from 10% Venues
Maltesers
Snickers
SOURCE:NUS ONLINE SURVEY SLIDE
Of those who saw the Coca Cola advert, just under half of them (49%) have seen the advert on the TV. But then next , a third of respondents (32%) have seen the advert on the screens in their students’ union from May-July.
49%32%
28%
25%
9%
6%
6%
5%
4%
4%
3%
3%
2%
0%
0%
0%
1%
0% 10% 20% 30% 40% 50% 60%
TV
Subtv screns in my SU bar
Social media
Cinema
Youtube
Mobile
Online articles
Search engine
Other screens in SU bar eg. Posters,…
Outdoor posters
Newspaper / magazines
Online photo sharing
Radio
SubTV website
Other
Not sure
Where Coca Cola advertisement was seen
Base: 211 respondents. Balance: those who haven't seen the advert
C6. Can you recall where you saw this advertisement for Coca Cola?
35%
27%
22%
16%
14%
7%
6%
5%
4%
3%
2%
2%
2%
2%
1%
1%
0% 10% 20% 30% 40% 50% 60% 70%
Posters
TV screens within my Students’ Union bar or café
Social media
TV
Newspaper / magazines
You Tube
Online articles
Other
Cinema
Mobile
Not sure
Online photo sharing
Radio
Search engine
SubTV website
• BK RAN 10” COPY ON SUBTV FOR ONLY ONE MONTH.
• NUS RECALL STUDY WITH 2000 RESPONDENTS
• BK ARE NOW REGULAR SPENDERS
SUBTV COMES SECOND ONLY BEHIND OUTDOOR POSTERS AND AHEAD OF TV
SOURCE:NUS ONLINE SURVEY SLIDE DATE: NOV 2015
DELIVERY METHODOLOGY
SUBTV TOTAL 80+ sites
1.45M
DISCOUNTEDAUDIENCE1,305,000
‘PURE’ 18-24 YR OLD
1,200,600
AUDIENCE PER NETWORK
SPOT 13,958
TVR PER NETWORK
0.22
COST PER 30” SPOT £100
UP TO 10% NEVER GO
CORE18-24’S NET AUDIENCE
PER WEEK LENGTH OF VISIT /
FREQUENCY VISIT / BROWSING
MEDIUM
CPT £7.16
Mature 25+ post grad -8%
NON SKIPPING, FULL AUDIO, ALL SCREENS
WHY SUBTV?
PROVIDE INCREMENTAL COVER TO AV PLAN
SHARED VIEWING EXPERIENCE
PURE 18-24 AUDIENCE – NO WASTAGE
NO SKIPPING / NO AD BLOCKING
STUDENTS WATCH LESS THAN 5 HOURS OF LIVE TV A WEEK
FIRST TIME BRAND CHOICES
Thank you for your time.