1
WILLYS ANNOUNCES NEW KNIGHT DETAILS CarWJUSVIInt 81,005 To Bo !uilf iit Ovci'laiKt i'lnnt nt Toledo. Xew conies the anouncement that the) rivt V.'ll the Knight motored dt which has been moro or less ihroudci! In mystery, ts to bo offered j to the public for i 1.00 5, the lowest price eitrput on a Knight motored car of any The essential difference of the Kr.lght tiw motor from a poppet valve ir.otor la In the alvo arrangement. The KnuM has a sleeve valve motor, the wives' I'cIhb meicly xtlrllnv steevei. Thrs are two. ono Inside the other slid up a;id down tetwecn the cylinder trill and jnston. In each openings are placed wh.ch nt the proper time In tho ntlon of tlio motor romo opposite) to each other so ns to permit the charge ot fresh gas from the carbureter to enter the comliuMlon chamber and Mmll'arly from the burnt Rases to pass from the rvlinder out Into the muffler. Inasmuch as tho power of any motm U largely determined by having the fresh gaei In sitfllclcnt quantity enter the cylinders At exactly the right mo- ment and upon the complete expulsion cf all burnt Ruses, nlao ut exactly the r.ght moment the poppet valve Imposes certain limitations upon all poppet valve actors. tThe large, sleeve valves of tho Knight type motor permit valve openings much lirgcr than can bo had with poppet ralves. The sleeves have a positive Ktlon, as they are opened and closed by positively operated connecting rods, ltd therefore there Is no uncertainty either s to the time or extent of the vptnlng. There will always be a full cpeninr, regardless of tho speed of the motor. There has been a more or less gen-tr- al Idea among those only partly fa- miliar with the Knight construction that the operation of tho sleeve valves might on t.fftr some dimculty. This Is because tt ha not been known that the sleeves lo t.ot have to bt; made to a tight fit to hold compression as ts true of the Piston. Tho sleeves In operatlou are always covered with a film of oil. Even of more iTnporfjrit to the successful opcr-itlo- n of the Knight type motor than tho fact that tho sleeves are not called upon to retain compression Is the relat- ively slow movement of these sleeves. Whereas In the Willys-Knlg- motor tho of riston has a. stroke of 4fc, inches, the ileivo aluo travels but onu Inch nt ir.e-ha- the motor speed. In other words, tho sleeve valves travel at only h of tho piston speed. This It means that If the motor Is travelling ut Is the rate of 900 revolutions a minute, and which would bo equivalent to a car H'ttd of 21.6 miles un hour, tho sleeve valus are only travelling at a rate at uhleh tho pistons would travel at u tpeed of 100 revolutions a minute. The low price is made possible only by the great manufacturing facilities of the Overland plant and the fact that tho car will be produced In larger juan-tiric- a than any Knight type motored car was ever before produced. ' Heretofore Knight type motored cars liavu been Ukcd tip n as beloiiRliiB to a "de luxe" teid all their own. Their sale hu been restricted to tho comparatively few leople who could afford to pay n high pike for the advantages and comforts which this motor affords. Mudel it, as this latest production of John N. Willys Is known, is a large, us powerful, tlvo passenger touring car. The ii iiorsu-powe- r Knight type motor Is the HtiUeiicy equal of those built by foreign manufacturers for cars selling at from H.liOu to !,u00. The four cylinders, with a bore of 4i Inches ana stroke cf Vi Inches, are cast In one block. Ismtion is by high tension magneto, surety independent of the lighting and tuning system, which Is of the two unit, voit type. This peimlta the .rnp.eft potslble wiring. The thermo-sypho- or natural, codi- ng system Is used, with a large ball ltr g fan. There Is no pump. The rad.ator is of the distinctive Overland tle. with vertical circulation. The nuutor shell, pressed from a single htet of steel, Is supported by swivel trunlor.s. Lubrication is furnished by u highly elHclent combination of the force IttJ and splash systems. A pressure giuio denoting the exact flow of oil is located on the Instrument board. A vac- uum gasolene tank under the hood uara.itee an even positive flow of gaso-r.- e the to the carbureter, even when the car is travelling up u steep grade. The carbureter is an Improved type with a of hot air attachment. It is exceedingly s.mplu in adjustment. Lef hand drive and centre control "dilate driving. The electric switches on the steering column make control ur.upuaily simple und the arrnngement 't.ibits tiie driver to retain his natural a Pmt.o.i at ail times. The to.-.- e clutch ts leather faced, with a clukii hraku to facilitate gear chang- ing a spring-presse- d studs under the In clutch fa ,ng assure the driver of an gradual engagement. The trans-jr..si,u- ., ,t wf the selective sliding gear It lpe it s located at the rear axle as un.t t.i the differential. There are t..reetp(.f(8 forward and reverse. Front ule s d section, drop forged Is ft i.e it without welding. The design ! feerlng knuckles gives short "rr g alius. Hear axle Is of the full " ' !' with four bovel differential aid ftirt. .vattl shafts and adjustable tap'r ocar r.gs. MliPSMaslsHLslslsflLsflH !.Jt3eaTiBSSBBBBBBaK tSaa&tallBSLaLasasaSaaBtasasas HsflsBBBBBBBBBBBBBBBBBBBBBBBBBBy BSBPIrasVBSBSBSBSa ''aVJBVJBVJBVJBVJBVJBVJB. BVJBVJBVJBVJBVJfJfjr ijfaBBBBBKaUjBBBBBBBBBBBBBBB)wv Miss Joan Sawyer, mho with "''airfield Ms," Is enthusiastic ovrr Ifclon, i The Packard That Made NotvStop Record LsMsslslslslslsHailslsBlalslslMlalslslslsHB iBti slllllllllllllllllllllllllllllllllllllllllllllll ..lllllllllllllllllllllllllllllllll BBBBBBBBBKBaBBBBBBBBBBB BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBV'prTV'T Hrr E. C. rattrrson of Chlcati nt ibr rn.l of III. tinu-.tn- p ran from that city t New York Jnlr 13 and la, 101B. .fl.r coverln. the aistnuco be, C vrc., I'rt.ilo Hotel, Chlc.Ko. to Ilrondw.y t l.t street. New Icirk, In as hoars 4a mlnntes without stopping his motor. This record Is some 4 boors 0 minutes livtler than the best previous ,me !,,,.,.,, Cblo and Xerr York. Mr. Patterson drove a Packard 3-- touring; rar and rvarrlrtl live passengers. SOME TIRE AND CAR FIGURES. More Than OO Per Cent, of Cars Use Pneumatic Tires. E. C. Tlbblts, advertising director for the. n if. n,A.n r. . . V.n7u7'"..," "i." Ohio, some interesting re- marks regarding the motor car and tire Industry. Among other things Mr. Tib- - bltta told: "There are 1.923. SSI atitnmnhllea nr.iv State licensed and running In tho United States. Of these 1.803.S51 are pleasure cars, exclusive of trucks, &c. More than 90 per cent, of them, or about use pneumatic tires. car will wear out and renlnce average about one set of four tires a 'elr Therefore tho Interests of each car owner us well as each car manufacturer, each car dealer and salesman are vitally and personally , affected by the price of urcs 10 consumers. "Tires and gasolene are the two big Items of consumption in the operation motor cars. The owner who uses his car 1,000 mllea or leas u war ilmn tin would have done because of tho high price oi ures ana gasolene received that much less nturn from his entire Invest- ment In the car proper. The potential or prospective car owner who falls to buy a car because 'the high cost of tires and gasolene' he who sells his car and does not buy again because of 'the high cost of tires and gasolcno' or he who for tho same reason stores his car and does not run during a considerable part of the year ii direct loss to automobile manufac- turers, dealers, garage owners, lubrica- tion and gasolene manufacturers. He is. however, a greater loss to tire manufac turers anil dealers as a class than to oth- ers. This Is chiefly because automobile tins can be sold only to the man who owns u car and who wears out tires through using It. whereas gasolene and lubricants, for Instance, can be sold to tho owner of motor boats, stationary and other motors. t "The market for tires Is therefore lim- ited Inflexibly to the number of cars running nnd the mileage which each owner is Induced tn run yearly. "Therefore we opine that to promote greater wiles and greater use of auto- mobiles few better Incentives cm be offered than markedly lowered cost to consumers for tires and gasolene, Just we rtcognlza that thi only legitimate expansion open to the tire Industry as u whole would be due to the salo of more automobiles each year to consumers, with n greater average mileage use each year of each car by each owner. "That Is why we favor the lowest pos- sible price for tires to consumers con- sistent with maintenance of high quality und a fair profit to dealer, and so this, then, is a leading reason why wc Initi- ated and propagated that Goodrich 'fair list" movement which we publicly an- nounced In the press on January 31, 1915, and which caused practically evtry pneumatic tire manufacturer In this country to follow our lead und bring his prices down." ADVERTISING A GREAT FACTOK. Has (irratlr Increased Males of Oooilreir Tlrrs, "Wo have found advertising one bf greatest factors in our success," says Is. L. King, advertising manager the Goodyear Tire and Rubber Com- pany. "As a force It has always but as a profession it is com- paratively modern. I.Ike every other unknown force, It wus first regarded with suspicion. Not many vears ago It was held to be dishonorable to entice customer away from his accustomed place of trading. The Idea prevnlled that It was as unethical to take away rain's customers as to put your hand his pocket. Fortunately saner Ideas now prevail, Advertising now Is an accepted force In the huslness world. no longer needs an npology. "I believe It Is the greatest known agency for boosting local business. It the natural outgrowth of economical conditions. Many large manufacturers v owe their prestige to aggres-slvene- In pushing their goods by the of reliable advertising mediums. "Goodyear by adopting a policy of aggressive advertising In the high class Cross-Countr- y Tourists Reach mmFT- - , nowtpaperr and periodicals of the coun- try has established Itself as the largest slnKln tile factory In the world, and the fame of Uoodvear products has be- come worldwide, tloodyiar uses news- papers freely In all the territory cov- - crca uy its ' sixty. live tranches and the results traceable to our newspaper ad- - Venning campaign are astonishing. In no less a tlejrce has our advertising In the trale Journals nnd other periodicals Of alt kinds been successful. "Our policy of Including dealers' names In our newspaper ads we find hat had u wonderful stimulating effect on tire sales. The motorist Is not left to hunt our tires." COLE DELIVERIES BEGIN. Production of Improved 11 1 u Six tinlim On Itnpldly. Immediately following the Cole Motor Car Company's announcement of the Im- proved Cole Hlg Six, which was made less than n fortnight ago, conies word New mmmsm AltliiiUKh product Imivt been salrariHini of Utilities Company, Interested that production on the new model ac- tually has begun nod deliveries are be- ing made. The fact that this company was able to ummunco the beginning of production on the improved Big Hlx so shortly after the announcement of the model Is considered by motorists In close touch with the Industry to be one of the surprises of the year A delay of some weeks has occurred In most between the announcement of new models and the date when actual production starts nnd deliveries are made, and this, condition has been so prevalent In the motor car Industry that the public has not come to look for pro- duction for a month or longer after the announcement. In being able to produce the new Cole lllg Six so shortly uftcr Its announce- ment the Colo Motor Car Company has given a good example of production efficiency The big concrete nnd steel plant ill Indianapolis has met all of the demands upon it under the direction of Factory Manager J. F. Ilichinan In the most thorough and ex- pedient manner. Considering tho fact that eight cylinder production Is at Its height and that more cars are being turned out by the Cole Motor Car Com- pany than ever before In Its history, the ability of the company to produce a new model In so short n period speaks well for Its manufacturing methods. Improved Ills Six Is one of the "luxury cars" of tho 1816 season. Its long 13 Inch wheelbase, together wtih Chicago 'i f t.i eaHLasaLaaassVsjPjnijBHRaV aBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBVJBtieawnr- eifcjassssjaesti V.BaaSaSBSBSBSBSBSBSBSBSBXtaSBSBSBSH .MBWPW n at friends la makliieT a transcontinental trip In a I'alice the car and Ita performance, The Is lielnv nindc In leisurely THE SUN, SUNDAY, JULY 18, 1915. 1 Its soft upholstering and extreme depth of the seats, makes Its easy riding quali- ties most marked. The Interior arrange- ments of both driver's compartment and tonncau have been designed with the thought of beauty and comfort foremost in mind. The upholstery at each side of the rear seat has been so fashioned as to make arm rests of soft leather at the proper height, thus adding to the comfort of the motorist of to the At a msMlnr of the dlrtitor. ot ths ftudsbaker Corporation hIti In Nw YurX A. H Kr.klni . I.clf I prsiMsnt. K. S. 'lih was chotrn chairman of tli buirJ, ucciredlnx J. M SlUilf tisker. C p Ittncli, formerly of tht Nordvke A Msrmon Company of lndUiiapslu, who hi been connected with the SluJebakor Well .I sales have mnile. and the many cases made The party trip . lasstssi ii n Corporation since latt March, elected treasurer J M. Studebaker. the turx g one of the flvt fudtbaker brother! who founded the builneea, innllnui. .it the head of tha corporation an honor.iry prtildent, II r. Eriklne formerly vw and treasurer. In sevesitl of the Inner cities bonuies art reporttd to havt bean oft.re.l for early dellvtrlti of Packard Twin Hlx cart. The office of Henry 11. Joy, prtildent of the company. It btlng floodtd with Idler, from personal frlendt who tetk prtftrred dattt of ahlpment. The tltuatlon In of tht earlier days of the uidu.try. a mtmtnto of which li a framed letter hanilnr In Mr. Joy't office, written John D. Ilockeftlltr to a L'nlttd States Stnator asking If latter't influence could not an early Packard de- livery. Latt wttk an owntr wrote from New Orltant txplalnlng that hit wai talc- ing one of hli cart away anil that hla aon wat planning a trip with the other. Tht wrlttr hat an order placed for two new cart and aiktd lilt "ilreet c.ir sen- tence" be commuted. Another apptal made a lloaton woman who wrltet that tht doctors have ordered her Invalid daughter to Ink,, up i Western residence, The mother declare! that the young woman cannot endure the train trip and that tht lu ursent need for car. One of tht mott Inienlnua attempt! to twine a ihlpmtnt Ii that of a New Yorker wno nomt a riaim in a imau mining community In Chlco, Ttxai, lit liai ap- plied for a dialerthlp ami hopet thereby to obtain one of the demonitratori. On October 1 the Motor Car Com- pany, at pmtnt locattd at It Witt Slsty-econ- d ilreet. occupy a new building being erected solely tor Itt use at tht northwtit corntr of liroadway and Fifty-fourt- h itreet Tht building will havt tlftttn thousand iquare (est of floor pace, with a frontage of nfty-tw- o fct on liroadway and ninety-fou- r feet on rifty-fourt- h atrtet, R. E. mgenoll, manner ot tht tatttrn branchet of tht Ileo Motor Car Company, In referring to tht forthcoming move, laid: "Our new home when completed will be one of tht molt attractive and moil advantaseouily locattd thow room, on automobile row, and will afford amplt apact for strvKt station and uied mr department, giving us houilriR one roof, Thl Ii always dealrable from the view-poi- of any automobile, concern at well at from viewpoint of our cus- tomers. "While tht Ileo Motor Car Cnmptny has enjoyeil u tremendnui builnesi during the PVt few yean, at tht tame time a Hue of such Importance It entitled to n liroad- way thawing, and It It antlelpattd th.it the new location will prove a itrong atlm-ul- to our butlntit In general." The latent possibilities of a motor truck are best realised when full uie It madt of tht truck't numerous mechanical featurei, sayi D. O. Rklnntr, advtrtlilng manager of the Inttrnatlonal Motor Company. "A llvt example Is thown In tht llluttratjon of a flvt ton Mack truck equipped with three main power featurei, power dump body, powtr winch, wUh large winding drum, and abutting nlssrrheaili Uy run. nlng a line around tht nltterhtadt and making fait to a trtt or oilier ttatlonary object tht truck may pull Ititlf out of on srnunn or aicenu atttp incline! with Itt full load. Heavy objects may be drawn on to Oil. truck by the winch, and may bt holiitd to a comlderahle height above tht ground at damnation with tht aid of a block and tacklt. At a gtneral utility truck for dlvtrtltltd work thlt latest Macg equipment should prove a valuable aid to contractora, In a hill climbing tvtnt at Slam, ford, Conn., 'July 10, a Saxon "Hlx" wus victorious over flv other starters. Tht hill on which the event took place wai tvtn-elsht- of a milt long, with a grsdt ranging from 16 to It per ctnt. Automobile buyert. especially thoie who have never before owned a oar, thould be. wars of the car with Iniufnclent power, accordlsg-t- WUIIsm C l'otrtntr,. rattro- - RACING ARE Notes Live Interest Motor Trade, Local and Foreign Ross Eight Received CARS NOW LONGER LIVED Maxwell Cnr Conquers In Threo Consecutive Events and Is Still in Shape. Blnce the early days, of automobile racing there has always been a con tention that race cars have very limited life. The tremendous (train of 100 or S00 miles high speed was so great that the beat :ar made could not be depended upon to withstand more than one event. And a glance at past rac Ing annals shows that this beltcf was well founded. An American mads Maxwell, piloted by Eddie Hlcksnbacher, an American driver, was the first American car to cross the line, scoring third place at Chicago's recent S00 mile derby, but the same car won at Sioux City and again Omaha, each a 300 mile event, and all within ten days. As a further proof of endurance a second Maxwell, driven by Tom Orr, also finished In each of the same three races, winning third money at Omaha. Incidentally Orr gave a demonstration of the condition of his Maxwell after such gruelling grinds by clipping lHi seconds off the world's record for flvs miles at Omaha, held for threo years by Caleb Bragg. Orr's Maxwell record was 3 minutes flat, an average of one mile for every 39 seconds. During these ten days June 26 to July - these two Maxwell nice cars were driven 1,100 miles In actual races, exclusive of hundreds of miles run off testing lh cars and famlirartitng the drivers vv'tli tho courses. Their officially recorded siteed was as high as 108 mllej per hour for tlvo miles ! 95. (1 miles per hour for lm entire SCO miles at CM cngo. poll.sn distributer for Nstioiul and JeRtrr cars "Then I. a falalry anions tht un- initiated that a lov powtred car much ttfer to drtv than a car thst has mors "punch,"" iy l'otrtntr. "This Is not so a a Btntral ruio. In fact It Ii Juit tht ritrit. A pnran who hat learned to tlrlv a i oar proptrly will run no' inort rlik of accident with a 40 hone. power car than with a machine of 10 horee-pow- Indeed the larger Is thf aafer of the two for one tipeiUl,y good r.iaon Often u driver la cadtd upon to itvp on his accelerator pedal lUildenlv In order to get out of the way quickly enough to avoid accident A runawny horae plung- ing from a alda itrret Into un avenue may do cnn.liler.ible damage to a psn.lnr car unleaa the ilrlvtr can make a quick .wcrve and 'Jump' hla mr out of harm's way Undtr such condltloni one cannot rtly wholly upon brakes. At a matter of fact more automobile accidents have been avoided clever Herring and quick work In opening the throttle thin by braka manipulation." The Mutual Motors Company of Jarkron, Mich., annuunces that It hai acquired tht escluilve talea right, good will, trade namr. c., of both the Marlon and Imperial can. and will hereafter market both nt theae through Individual and sepa- rate department! of Its own company In. stead of separate selling corporations ai wai done heretofore. The Mutual Motori Company formerly conllnert Ita programme to tht manufac- ture of Imperial fur the 'Imperial Automobile Company and Marlun care for the Marlun Motor Company, all of Jack-io- Mich Tht Mutual company does not lake over any of the phyalcal aiaeti or anume any of th obligation! of either of the two other i.impanlra, but haa aim ply acquired the sole telling rights of both names, The Mutual will continue the manufac- ture df b.ith linen, the Imperial line con- stating Of the Four, which h.r.lnfnr. M.,,t at II. OSS. but lilting now at ttV5, and the KIs, which heretofore listed at II lit. but now lining at II.U5 The Murlon Light Six will continue as heretofore, but at a new Hit price of 11, 1H InMtad of 11,580 ua formerly, Orders from dealers who hive read about the ten titudebeker model! are pouring In tn F It. Hump, manager of tht New Vnrk Studebaker tinmen. They comt from all oier hla territory and Indlcatt that the corporation'! determination to build 60.000 cars thl. era .on Ii In line with the popular demand, ''Aildt from the fact that the Oldimn. bile output will be moro than quadrupled this year, thua permitting a better com- mand qf the market In procuring m.iterlali at very low prices, the drop of I1S0 In tht price of the !!'! Light Knur ciu be largely to eonomle effected In production." declares l'rctldeni C II I.ar-lo- of the Oldamoblle Company of New York. "Improved methods make for lower prlcei. Indicative of this fact mav bt cited the Improved method of applying varnlih in the proce.a of flnlohlng the natural wood wheels. Formerly the flnlib-In- g fluids were put on with a bruih Thli required a large body of men. Methods have been so simplified thst tht wheels can be evrn more beautifully flnlihed than before and at a great laving In i nit They are now rtnlihed dipping and inlnnlng tnem at high ipeed un I revolving iplndle Uy thus employing cen- trifugal forct the llnlihing flulrti are mora tvenly sppiltd than Ii po.ilblr with a hruih, snd moreover, one man can nccom-Plls- h the ame work formerly done by a dortn workmen. Only a few itcnnrti are required In the operation, whlrh Ii re. n'lh"''' "'Ch ,uc""'',n' cat of var. Despite excessive war duties, motor cart ars enjoying a record ttla in Canada, to W. s, Smith of the Automobile and Supply Company, Toronto, dealer, for Dodge Hrot. "American aulomobllei wtrt asaiaied 36 per cent, duty prevloui tn the war," tayt Mr. Smith 'hut Canadian buytrs are now required tn pay t3Vi per cent duty. In the face of this tremendous except coit our Halu hive actually Increaied since the start of the war Dn.lge Hrof cart at 11,100 In Can. adu have ten bueri to every single ear thst we ran secure, Dealers in tvery tac- tion of the Dominion report the taint ex- cellent condition of huslneia, The prot-perlt- y Ii dut In great mrniura to tot large war oi pluccd nidi Canadian firms,. BBSBSBSBSBSBSBSBSBSBSBSBSBSBSSSMII I. J.. the lints has Just made Its on the "Row" ninny the- - the Autu 1TOO Ilroadnay, are tilled dally with persons In tnr. standardized by the iecur wife that by tht Heo will now under the held at at by can taak by tiers but crops have alio bten heavy this year snit tht farmer ts twain proving our out oet cuttomtr." "If thtre was any monty In the prophtt butlntit 1 btlltvt I would so Into It." tst Jl. C. Ituttchaw, ttlti nundier of tht Ileo Motor Car Company. "Stversl of my light prediction! havt conn trut of Ittt. Vor eismple. s few wetkt ago f said 'If you tee automoblltt running about with light color, tan or khakl topi In tht near future they won't be lWoi Itto output will still bt black became wt wert fortunatt tnouih and far tlshttd tnouih and able to pay tht cath to procure our full requlremtntt of tht rait black top mattrlalt btfort tht tupply wat wholly txhtuittd.' "Htrtiofort our only sourct of tupply of aniline dyet by which fait black top ma. tarlal could be mads watt Utrmany. War cut off our tupply." R. If. spiar. central manager of tht ocrlppi. Booth Company, rtcentiy madt a oay't loumty from Detroit to Chlcajo and return In a Bcrlppi-Iloot- h car. Tht il.tnct covtrtd wrf isi mllei. In trip art ..",,h 'r Par, who lookt upon a ISO milt Journey at a jaunt. A couple of ytara ago a tlrt company, ens of tht thriving Amtrlean companies, had Its revolution. Tht Ktnplrt lluboer ana Tire Company took tht Hep of lusttl-tutln- g red rubber for gray In 'h making ;f automobllt tires. At applied to tlrt. this tttp wat it radical it thou now btlng made by automobile dulirnirt. Tht Emplrt complin) 'a first -- nay hji sia.lt with rtd rubbtr tube, the I'eerlett. Tliet proved to turcsful that It wat decided to go tht tntlre limit and mak tht thot or rtd rubber. The complete red rubber tlrt wss Ult pioneer. The, bull of tht taperlmtnt waa the known toushnett of rta rubbtr. Van quantttln of mttalt art uied la tht manufacturt of tht modern motor car In Dodit nrot.' foundry over (0.009 pounds of gray Iron aJona It eait dally to ktep pact with tht big tchedule of pro- duction. Approxlmattly 560 eylln.ltr cait-Ing- s trt turned out tvery twenty-fou- r hourt, and hundredi of other tmallir parts uitd In tht motor art being manu-faeturt- d tlmultantoutly. . Production of a Mr hi Indtr touring car nnd occupation of a pltndld new factory that vvl',1 Incrtate manufacturing facilities too per cent, art tht latest development tn the protfrtti of tht Empire Auiomohi.. Cnmptnv by the compiny's July announce- ment to Its dealem, The lit cylinder model, which reveale many potntt of ti brought nut s. n .I'.tlnet M. Ion to tht nmplrt lint, the hav- ing heretofore connned lt tu the nunufacturt of four cylinder tpe. Tht ntw ear. which It prl 'nl at 11,0)1, tt notabtt In ilit. with a wheel baee of 1J0 Inchtt Fremont D. Palmer, formerly connec'-.- i with (ha t'hn1..l. A .... .... a. Mitchell ttlti In tht mctrnpolltin dlitrl t hai Jolntd tht iclllng forct of tht Carl II . a .uiuvaii 8. S. Sheari. of the Ij Pont Motor Car Company, announce! the arrival of the new l)j Pont which ellv at 1100 Tht Du I'or.t factory ! located at York. Pa whllt tht loral htadquur'ers r at i:t Wttt Xlfly-ieron- d street. .Vt York. ol It all of For variety of evci.er) and go d rotua th automobile trip Ailfronuack It unexcelled. route ti kn wi as tho Adirondack trail the pan of the way and I. part of i".t!n mapped by Empire Tour Thoit d. tiring tn vl.lt t. Itlvor country frum tnd Manhattan take regular r'Ute as as Albany From city the trad 1. way of Troy and Saratoga. From route lends through Olena Fall, to Lake lleorge. said many to be the most beautiful body of water In this country From the head of lake, trail strikes Inland way of to Cheatertow n, pis. beautiful Luke From Chet' loan road guea way of Pot-er- s !l. Sehroon Lake, Illv.r. Ituba KilZabt ih 11 Ket-n- and (in t Lake I'la Id whi.h l ml'. from A ii.it ny Malor.e la the net: ol,,ettlc point ST T inllee away, and la hed way of Ssranac Lake, Cabriele. MiCollom. and Duane Center From Mitl"lu 1.1 the route la hi way of North llancor. Ilruihton, Molr.i, I'm. .Inn ecjd The tnurl.t has tracked St 1m vt rente lllver and la within eny distance of moat of lis we.l known rt sorts, inch aa Alesnndrli lliy. and n The route outlined above la the moat direct available tho.e who In'etid Dodge It was car said as ago. We expected and pattern be. expected not by Surely the expectations. Surely you criterion of man performance He of is the is Dodge The price of the cnr C7.lb. Detroit85 OPPOSE MIDSEASON ANNOUNCEMENTS Vollbrccht and Others Say Is Much Too Karjy X. A. C. C. to Invostifrnto. WTiether or not the practice new models In the middle the selling seaaon will continue or the date advanced unttl fall, or the New York period, Is a ques tion being given serious consideration at this time by a number of the large au- tomobile and a committee by the National Chamber or commerce. The by the King Motor Car Company of Detroit that they will make no change In their psoduct or price In n does not come as a surprise, out its future on the Industry Is being closely watched. The National Chamber of Commerce has appointed a committee to the question realise that to make announcements Just when automobile are about to place their order Is a problem worthy serious Dealers gen- erally seem to favor getting away from n announcements. A number of automobile purchasers have gone on record as being In favor seeing new models In the early spring rather than just at the time the buying public about to purchnse. and General Manager A, Votlbrecht the King Motor Is emphatically opposed to n He sums his as follows! "The ati-- . tomoblle has arrived. It would to tho advantage the manufacturer to make his announcement In October. No- vember or January 1, He would able to ryn his factory during the win period out car. The manufacturer could get tho Ptil of the country on his pioduct when ho his announcements in tho ' fall. I "The manufacturers their I newspaper announcements In the fall give the public a chance to study all I new model' ard Tho vortlrltiB campaign for the balance of the year would then along selling argument lines. In other words, it vould give thu dciler a full ;yenr's campaign Instead of spnttnodli; sptcads. Tho at- tention of the public would riveted 'onto automotdlc the year around. "Announccin!!its In the middle of a Halting well known Itldeau Lake region, there being a ferry from Morris- - low n to Hrockvllle, Canada, tl.tnanoqu. and Klncaton, unt., may also be reached from Clayton A book with complete running directions and map. may be had from the secretary of Kmplre Toura Aaanclitlnn. F N. Ilaln. New burgh. N. or from any other member of the association John It. I'eierion, 156! Crotona Park n.i.t. New York city. Frttm New York tht beat ruutu tn llalntt Falla, Mnntlcello, Lake Ilopatcong and return la the fol- lowing titles. From New York to Ynnki-ri- . I)t Ferrs, Tarrytow n. Har mon, Peek-kil- l, l'oughkeepile. llhlnel.erk. King ton, A.hton, Phoenicia, Haines Falla I Ilettirit aame route to IClngainn ) Fr 'in Klng.ion Jontney to KlUnville. vvurtabtiro, Hoik 111,1, ltrldgevllle and Monti ello Thence to Cunnoiiiie Park to Port Jervla. From Port Jtrvla go Matamorna. Mllford, IMngmana. From tilngmana the return route It as follow a: I.j) Tuttlea Cornere llranchvllle, New. ton, stanhope. Nctcong, Dover. Denvllle, l'lne Itrnok. Caldwell, Verona. Montclalr, Ilelleillle. Weehawketi tn Nt w York. Charles K. Ilardl.a, Amsterdam, N Y. From Sutttrn Journey through the follow. lug tlti.s mid towns- Mahwah. Ilam.ey, A .'tidale. UV.dwtck llohokua, llldgewood, 15 season an Injustice to the dealer. He works his prospects up on n corlaln produrt. When the time conies for him to make sales his good vvoik Is shat- tered by new announcements. He Is practically thrown Into a chaotic condi- tion vvIimii his efforts should be 100 per cent elllclcnl for the product ho Is g. "Then the owner He must buy a car every year to up to date. An nuto-iniilul- life It mole Ih.tli 8,000 or 10,000 tulles, but llio sensational n announcements hutt his pride. While thu ear may not greatly Improved, Is mado to believe his Is Tho buying public thonisolvtM would rather havu the fall and wlut- -' period to mull over what they wet going to drive tho rotnliiK year, rather than to forced Into a puicli.tse. "With tho fall announcements the manufacturer at New York show time would begin getting specifications, the owner not be forced to wait for deliveries." ONE'S CUSTOMERS. llonpt Siiye Ills ljaii-- i Work ' Out Well. Harry at, llonpt. president of the Hudson Motor Car Comp.iry of New York, Inc., Is credited In the trade liung ltow with being one the best salesmen In thi city, and not only this, hue he manages to svvirg his cus- tomers to whatever Is handling. "If r. denier Is handling n good cnr and the price Is right It Is lint hard to sell a to a man who wants to buy una, but It Is another inattet to retain his t ratio nnd friendship afterward If any- thing goes wrong with the car, as sometimes hnppens even with the best made cars," snvs Mr. Houpt. Mr. Iloupt raid: "In the relations between dealer and customer clrvlll'iHtarres frequentlv arl'e where adjustments necesniry on lepalrs that have been occasioned through no fault of the customer, and except under uniisuul circumstances uc make no charge for such repairs I also find that a prompt and recog- nition of all legitimate service obliga- tions goes a long way toward estab-llshl- cordis! relations with the cus- tomer and creates coiilitlence In the product t selling. "If on the other hand, the mishap to the cur Is due to an accident and not to any fault of the car I ttll the customer wlml the probetbU cost ot the repairs will be and r.irer leave the question In any doubt to settled afterward. That this policy hits paid Is shown by fact thit I still selling cars to customers who bour.ht cars frcn when I tlrst en- ure 1 the automobile- - trndo, nnd at that ttm cars were fir from blng the perfect mechanic ii insterpleces they Areola, llarken.ark, JL'iahrnuck Heights, U'nndrldge, I'arlriadt, I!at Itiithtrford, Hellevllie, Newark, Klliabilli, Perth Am-b- South Amboy, Cheeei quake, llrown-tnw- Uld llrldge. i:ngllht..w n. Freahold, Jenryvllle, llumlltnti, Aabiiry Park. K. J Wlntera, Ny.ick. M Y From At- lantic City Jolirne) to I'letiaalittllle. then route tti Cape May Ilea between following polntat Northlltld, Sumrra Pnlni. Ocean City, rteavlllr, tlleltn View, Snatn-ton- . Cape May Court llou.e and Cape Ma) The Dyckinttn street and Knglewond ferry V tut becoming recognlrnl hy motorlata as the giteway tti the excellent roada of New Jtra The Knglewoo.l terminal Ii at foot nf pallaadts Inter.lute Park A rotd which has re- cently lt en cnmpletfd by Park t'omml.eion leada from the ferry a moat beautiful ectlon of pitk ,tn then tonnecta with main road, which be taken for uumeruua trips tn all pnlnta. The Automobile club of America wi:l furnish Its memh-- n 011 requsat to the Ilurt'itu of T'liits, ntimeriMia trip, that ran be covered from the furry terminal. To r.ndi fetry by unto follow Hro.idway illrect In Dyckman stroet and turn weat llnats run at tntervala nf ilftetm minute, from 0 A M 11 v M and on SUur-tl.t)- s nnd Sundays from 6 A M "SUN" READERS' TOURING QUERIES ANSWERED (Readers TIIE SUNDAY SUN who desire any on reads or tours are invited to send these questions to the Automobile Editor, THE SUN. 170 Nassau street. will facilitate answering it question are in by Thursday evening. The Touring Bureau of the Automobile Club America is cooperating with THE SUN in furnishing this information. Suggestions and information will be vreU corned.) uniformly through the Tin tor grrft'er the the the Hrnokljn should the tar thl by Stratoga the by Caldwell, the the by Warrenvburg Ing Attatelta the by Srhrnon Mil tilt reat by ngden.-bur- r Lawrencevllle, Canlon now the Clayton one for our would play values. We year a should We judge motor price. Once a miles, thinks That why That why with equal CAR Summer of an- nouncing automobile of automobile manufacturers appointed Automobile announce- ment Automobile Jnveatlgate of n announcements. Manufacturers purchasers of Investigation. of are F. of announcements. objections up be of bo ter turning demonstrating mads making specifications. ad-- . be practically advertising advertising be the the Y,. through bb. vlt through ion. are be bo he model anti- quated. car be would RETAINING Automobile of car he car Continuing are spontaneous am frankly be th am me are the the new the the the Int'ratata the automobitlat through the the can the till til! information in Brothers MOTOR CAR expectation, from the first, that this car a large part in determining motor much in our advertisements almost a it to set up in the public mind a model of what a car of moderate price that it would encourage buyers to cars by the standard of quality results have more than realized our can see that the car is considered a what constitutes real worth. has driven the car, even for a few nothing can distract his mind from its and its quality. the price only in relation to the re- markable value it buys. the first 20,000 fell so far short of sun-plyi- ng demand the second 20,000 are being absorbed eagerness. Brothers. Detroit Co,t'Stratton Company, Broadway at 57th Street
![Page 1: The Sun. (New York, NY) 1915-07-18 [p 15]. · 2017-12-16 · pike for the advantages and comforts which this motor affords. Mudel it, as this latest production of John N. Willys Is](https://reader039.documents.pub/reader039/viewer/2022040402/5e7f52865012392f8f25e165/html5/page/1.jpg)
![jeep willys manual jeep militar [jipenet]](https://static.documents.pub/doc/80x56/5571f31d49795947648d86b9/jeep-willys-manual-jeep-militar-jipenet.jpg)
