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The Sustainable Marketing Action Plan for Coaches

Date post: 03-Dec-2014
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{ The Sustainable Marketing Action Program for Coaches Kevin B. Handley, Ph.D, ACC, CMC
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Page 1: The Sustainable Marketing Action Plan for Coaches

{

The Sustainable Marketing Action Program for Coaches

Kevin B. Handley, Ph.D, ACC, CMC

Page 2: The Sustainable Marketing Action Plan for Coaches

{Get some paper and a pencil and settle in for for great information!

Welcome

Page 3: The Sustainable Marketing Action Plan for Coaches

About me…

Clinical Psychologist College professor Professional Coach Coach Trainer

Page 4: The Sustainable Marketing Action Plan for Coaches

Strengthen your marketing mindset Get clear about your target client Develop a marketing plan you can live

with Invite you to join my Sustainable

Marketing Action Program starting in October

With a special bonus just for being here!

Our Agenda

Page 5: The Sustainable Marketing Action Plan for Coaches

{After all, you have marketing to do

Let’s Get Started

Page 6: The Sustainable Marketing Action Plan for Coaches

Most Coaches make less than $20,000 annually

Dreams lost People who need coaching can’t get it. If you are in business, you are in

marketing. If you don’t have a sustainable marketing

system, then you will be overwhelmed.

Why Market?

Page 7: The Sustainable Marketing Action Plan for Coaches

You MUST market your business!

Page 8: The Sustainable Marketing Action Plan for Coaches

{Where your thoughts go…

Your Marketing Mindset

Page 9: The Sustainable Marketing Action Plan for Coaches

Most coaches despise marketing. Most coaches avoid marketing. Avoidance of important activity is

dysfunctional. Most dysfunctional behaviors are

associated with dysfunctional beliefs. Unchallenged beliefs result in mindsets

Marketing Mindset?

Page 10: The Sustainable Marketing Action Plan for Coaches

What do you tell yourself about marketing? What would you like your marketing mindset to

be? What marketing beliefs do you need to develop,

ones that will pull you forward?

Don’t believe everything you think!

Page 11: The Sustainable Marketing Action Plan for Coaches

{To Whom Will You Market?

My Ideal Client

Page 12: The Sustainable Marketing Action Plan for Coaches

The virtues of being a generalist Coaching anyone = coaching no one. Market to a specific individual. Use the 80 / 20 principle.

20% of your consults will become your clients

20% of your clients will generate 80% of your revenue.

Market to the 20% who generate 80%! But…who ARE they?

Who is my ideal client?

Page 13: The Sustainable Marketing Action Plan for Coaches

Think about your clients, past and present.

Identify the ones with whom you clicked. The ones that you’re really grateful to

have.

Who is your 20%?

Page 14: The Sustainable Marketing Action Plan for Coaches

What do these people have in common? What is their major problem? Why do they have this problem? What do they need? What are my solutions to their needs?

5 Questions…

Page 15: The Sustainable Marketing Action Plan for Coaches

{Be sure this is for you.

Let’s take the tour

Page 16: The Sustainable Marketing Action Plan for Coaches

Week 1: Marketing Mindset Makeover I Clarifying and communicating the value you offer. “Inner game” work to address overwhelm, analysis

paralysis and dysfunctional marketing beliefs.

Week 2: Marketing Mindset Makeover II Clarifying the people who will benefit from your

coaching. Really developing your “ideal client.”

Week 3: Marketing Mindset Makeover III Clarifying and communicating the value you offer and

your unique system for offering itWeek by Week agenda…

Page 17: The Sustainable Marketing Action Plan for Coaches

Week 4: Taking Action I Reaching your ideal client and building a list Service marketing, speaking, writing and referrals

Week 5: Taking Action II: Maintaining relationships with your potential clients email, newsletters, follow-up communication

Week 6: Tying It All Together Honoring your sustainable marketing action plan Making marketing a regular part of your business

life Week by Week agenda…

Page 18: The Sustainable Marketing Action Plan for Coaches

{Take Action!

One Last Thing

Page 19: The Sustainable Marketing Action Plan for Coaches

A marketing plan is a work in progress Will you make a commitment to ONE

THING in the next week?

Start Your Marketing Plan

Page 20: The Sustainable Marketing Action Plan for Coaches

Will you schedule 30 minutes to review these notes or do ANY other marketing?

When will you do it? What’s the value in scheduling it? What’s the cost of NOT scheduling it?

The Marketing Carve Out

Page 21: The Sustainable Marketing Action Plan for Coaches

{I really appreciate it!

Thank You!


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