The High-Tea Room

Table of ContentsExecutive Summary2HighlightsObjectivesMission StatementKeys to SuccessDescription of Business3Company Ownership/Legal EntityLocationInteriorHours of OperationProducts and ServicesSuppliersServiceManufacturingManagementFinancial ManagementStart-Up/Acquisition SummaryMarketing3Market AnalysisMarket SegmentationCompetitionPricingAppendix3Start-Up ExpensesDetermining Start-Up CapitalCash FlowIncome Projection StatementProfit and Loss StatementBalance SheetSales ForecastMilestonesBreak-Even AnalysisMiscellaneous Documents

ObjectivesThe Tea Rooms objectives for the first three years of operation includes: Keeping food cost under 35% revenue. Keeping employee labor cost between24-29% of revenue. Stay as a medium sized restaurant with excellent food and service. Promote and expand Continental Catering in the twin cities. Expand our marketing and advertising in New Jersey and New York.Mission StatementThere are times when you do not want to have a heavy meal. Sometimes you just want to relax in a gathering with your family and friends and talk over a good meal. Our mission is to provide a fortress of solitude for those who prefer quality over quantity.Our vision is to become the best high-tea restaurant in the twin cities gaining the respect and love of the customers, employees, suppliers and the community we live in.Keys to SuccessThe keys to the success of our business are: The creation of a unique, innovative, entertaining, mid-scale atmosphere that will differentiate us from the competition. Execution of our primary goal to serve nothing but the highest quality food at unbelievably low prices in a clean, fun environment. We must deliver on this pledge 100% of the time, without exception. Controlling costs at all times, in all areas because without being cost-effective, no business can survive. Hiring the best people available, training, motivatingand encouraging them, and thereby retaining the friendliest, most efficient staff possible.Description of BusinessThe Tea Room will feature an outstanding traditional Pakistani cuisine menu with a touch of Asian influence in an upscale and modern atmosphere bundled with a Live Counter. The menu is inspired from different cuisine's specialties and will appeal to a wide and varied clientele. The Live counter will have a different agenda everyday ranging from Mexican to Italian to even Japanese food.

The restaurant will be open 7 days a week and 11 hours day starting from 11:00am to 10:00pm. The timings will be feasible for everyone as starting any earlier than this might not be profitable as the working class and the student community might not visit as early. Therefore, this timing is very much suitable.

The seating arrangement of the restaurant will focus primarily on comfort. State-of-the-art crockery and furnishings will be a guaranteed pleaser for all those lay eyes upon them.

Company Ownership/Legal EntityThe restaurant will be a partnership business between two parties.

LocationPossible location ideas: Kacheri chowk, opposite Fatima Jinnah University. Bahria Town Islamabad F-7 or F-6

InteriorThe interior will be of contemporary style as the target market will basically consist of upper middle and middle class people. Crockery, furnishing and utensils will all be of import quality. Keeping in mind the modern setting, following are some illustrations of what we want to achieve.

Products and ServicesThe Tea Room will be unique to the twin cities. International creative food and a style of service that will make everybody feel welcome and special. Our food products will be of the finest quality prepared with sensitivity and care. It will be a buffet style restaurant offering foods of different kinds accompanied with desserts and juices of the world.

The kitchen staff will have the best in culinary education and experience. The lounge and restaurant staff will offer the finest service and offer customers a successful evening.

Our menu will consist of Pakistani, Continental and Oriental cuisines prepared with magnificence of the highest standards.

Tropical juices from around the globe to enlighten the mind and body.

These things combined with the unique aroma of imported herbs and spices along with the ambience to lighten the mood, The High Tea Room will surely be the place that youll be visiting again and again.SuppliersFollowing will be the vendors required:1. Meat and Poultry2. Dairy3. Dry Rations4. Fruits and Vegetables5. Imported items like herbs, cheese etc.6. Cooking oils7. Mineral Water8. Disposables and packaging9. Bread and Buns

ManagementThe GM will report directly to the Directors

AppendixStart-Up Equipment ExpensesPlates (each)Rs.200 300/-

Quarter Plates (each)Rs.150 300/-

Glass/Goblets (6 pcs)Rs.450 800/-

Spoons (12 pcs)Rs.250 1500/-

Teaspoons (12 pcs)Rs.200 800/-

Chafing dishes (each)Rs.5000 8000/-

Chafing spoon (each)Rs.150 400/-

Desserts and Canaps Serving DishesRs.1000 2500/-

Dining Chair (each)Rs.1500 3500/-

Sitting Table (each)Rs.5000 10000/-

Buffet TableRs.1000 3000/-

Dishes/Bowls (each)Rs.350 650/-

Sweet Bowls (each)Rs.250 400/-

Kneader machineRs.75000/-

Mince Machine Rs15000/-

Forks (12 pcs)Rs.250 1500/-

Frying Pans (each)Rs.800 2000/-

Industrial OvenRs.100,000 250,000/-

Detailed UtensilsRs.200,000/-

Fabric (tables)Rs.500/table

FreezersRs.35000/-

Griller (imported)Rs.75000- 100,000/-

Hot Plate & Deep FryerRs.75000/-

BBQ Station (with accessories)Rs.25000 45000/-

Kitchen Exhaust hoodRs.100,000 150,000/-

Butter Knives (12 pcs)Rs.1000 3000/-

Stoves Stainless Steel (per station)Rs.15000/-

Normal Stove (gas pipe/burner only)Rs.4000 6000/-

Degche Steel (25 kg)Rs.3500 7000/-

Degh Tanba (12 kg)Rs.16000 20000/-

Total Startup ExpensesDepends upon persons

*The above mentioned expenses do not include interiors, cabinets, carpets, staff packages and uniforms and other interior and restaurant equipment not included.The High-Tea Room - [Select Date]10Sample Menu RS.880/- PER HEAD LIVE SEAFOOD COUNTER (FISH FINGER, GRILLED PRAWNS, BUTTER FRIED PRAWNS, POMPFREY FRY, SALMON ROLLS, SHRIMP CANAPES) ASSORTED CANAPS FRESH FRUIT JUICES AND FRUIT SALAD AND FRESH FRUIT HONEY, CHUTNEYS AND MEDITERRANEAN DIPS AND SAUCES ASSORTED SANDWICHES (CHICKEN, PEPPERONI, BALOGNA, TUNA, VEGETABLE, ROASTED BEEF, CHEDDAR CHEESE, FETA CHEESE, COTTAGE CHEESE, MOZARELLA CHEESE, EGG) CHICKEN MALAI BOTI (THIGH PIECE ONLY) ASSORTED BUNS AND BREADS (FLOUR AND WHOLE GRAIN) SHAAMI KABAB (WITH GREEN HERBS ONLY) BEEF STEAK (WITH MUSHROOM SAUCE ONE BITE) ROASTED TURKEY SLICES WITH JACKET POTATOES PASTA PANINI KIESH CHICKEN PATTIES ITALIANO PIZZETES SAMOSA CHAAT IDLI DOSA ONE BITE CHICKEN SHWARMA ONE BITE CRAB BURGERS DESSERTS ( CAKES, PASTRIES, FRUIT & CREAM CANAPES, SOUFLES, PIES, BROWNIES AND ASSORTED TRADITIONAL SWEETS) SOUPS TEA/COFFEE