The team equation

Presented by:Dushan Zaric

THE TEAM EQUATIONhow to build a family instead of hiring

a staff

Saturday, July 6, 13

http://www.slideshare.net/dzaric




Jim Meehan

* 18 + years of Experience behind Bars

* Co-Owner PDT NYC

* Award winning Bartender

* Consultant

* Award winning Author

* Trainer


Jim Meehan


* Co-Owner PDT NYC

* Award winning Bartender

* Consultant

* Award winning Author

* Trainer


Simon Ford

* 20 + years of Experience in the Industry

* Most rewarded Brand Ambassador in history

* Co-Founder of The 86 Spirits Co

* World Traveler

* Looser of the biggest expense account in the business

* English!


Dushan Zaric


* Co-Founder of Employees Only and Macao Trading Co NYC

* Co-Founder of The 86 Spirits Co

* Principal Bartender

* Consultant

* Author

* Trainer

* Yogi



The Team Equation


The Team Equation



What makes a bar successful?


New Bar-Restaurant anywhere in the world

General Formula:



General Formula:

LOCATIONSaturday, July 6, 13


General Formula:

LOCATION

* Foot Traffic



General Formula:

LOCATION

* Foot Traffic

* Corner - if possible



General Formula:

LOCATION

* Foot Traffic


* Existing fixtures - ideally



General Formula:

LOCATION

* Foot Traffic



* Supportive Community



General Formula:

LOCATION

* Foot Traffic



* Supportive Community

* Great deal on the lease



General Formula:

CONCEPT Saturday, July 6, 13


General Formula:

CONCEPT

* Products (Food & Drink)



General Formula:

CONCEPT


* Design



General Formula:

CONCEPT


* Design

* Profitability & Business Plan



General Formula:

CONCEPT


* Design


* Logistics



General Formula:

CONCEPT


* Design


* Logistics

* Hours of Operation



General Formula:

SERVICE Saturday, July 6, 13


General Formula:

SERVICE

* Team



General Formula:

SERVICE

* Team

* Training



General Formula:

SERVICE

* Team

* Training

* Hospitality



General Formula:

LOCATION

+



General Formula:

LOCATION CONCEPT

+ +



General Formula:

LOCATION CONCEPT SERVICE

+ + =



General Formula:

LOCATION CONCEPT SERVICE

+ + =

$$$Saturday, July 6, 13

Marketing & PR


Most restaurants still fail....



"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."


Cornell University and Michigan State University

Study of restaurants in three local markets over a 10-year period:


YEAR 1 - 27% of restaurant startups failed;



YEAR 4 - 50% of those restaurants were no longer in business;




YEAR 5 - 60% had gone south.




YEAR 5 - 60% had gone south.

YEAR 10 - 70% had failed.Saturday, July 6, 13

30% Success Ratein 10 years



yet...


PDT, New York CitySaturday, July 6, 13

Trailer Happiness, LondonSaturday, July 6, 13

La Descarga, Los AngelesSaturday, July 6, 13

Broken Shaker, MiamiSaturday, July 6, 13

Schumman’s Bar, Munich, GermanySaturday, July 6, 13

Union Bar, Copenhagen, DenmarkSaturday, July 6, 13

Black Pearl, Melbourne, AustraliaSaturday, July 6, 13

Employees Only, NYCSaturday, July 6, 13

Why are all these bars different?




Simon SinekSaturday, July 6, 13

Simon Sinek’s


The Golden Circle


WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?

And why should anyone care? Saturday, July 6, 13

WHAT


HOW

WHAT


WHY

HOW

WHAT


People buy “why you do it” and not

what you do!


FOOD & COCKTAILS


FOOD & COCKTAILS

WHAT


BEST SERVICE, INGREDIENTS, ETC...

FOOD & COCKTAILS

WHAT



FOOD & COCKTAILS

HOW

WHAT


ETHOS


FOOD & COCKTAILS


ETHOS


ETHOS

The characteristic spirit of a culture, era, or community as seen in its beliefs and

aspirations.


Building a FamilySaturday, July 6, 13

YOU

Management

Bartenders, Servers

Apprentices, Bus Boys, Food RunnersDoor People, Kitchen People,

Guests



Family - it’s emotional!


Family - it’s emotional!


“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)


“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.”

Seth Godin, Tribes: We Need You to Lead Us


http://www.goodreads.com/author/show/1791.Seth_Godin

http://www.goodreads.com/author/show/1791.Seth_Godin

http://www.goodreads.com/work/quotes/3873014




“It's within these tribes that societies get built, that important things happen.”

David Logan, Tribal Leadership


PDT, New York CitySaturday, July 6, 13

Trailer Happiness, LondonSaturday, July 6, 13

Houston Hospitality Team, Los AngelesSaturday, July 6, 13

Broken Shaker, MiamiSaturday, July 6, 13

Schumman’s Bar, Munich, GermanySaturday, July 6, 13

Union Bar, Copenhagen, DenmarkSaturday, July 6, 13

Black Pearl, Melbourne, AustraliaSaturday, July 6, 13

Employees Only, NYCSaturday, July 6, 13

?Saturday, July 6, 13


















Date post:	08-May-2015
Category:	Education
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The team equation

Education