the factory digital display production

the factory produces digital display ads for all devices, publishers and markets and has managed to revolutionise the digital production process.

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the factory digital display production

Following the example of Andy Warhol, who mass-produced his art in his “factory” and Taiichi Ohno, the father of the efficiency-driven Toyota production-system.

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Media planning and buying Creative concept Digital display production

the factory Digital display production, in the centre of the supply-chain, has to ensure effectivity of the entire

endeavour

Creative direction created by specialised agencies •  Lead- & brand work •  Campaigns

Digital display production translates the creative concept into different formats, languages and technical environments •  Display ads have to ensure

effectivity of the entire endeavour

•  Historically not or not sufficiently optimized

Media planning highly optimized •  Often takes up more than 70% of the marketing

budget •  Performance / conversion is the top priority

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100%specialisa,onindigitalmediaproduc,on●  Aspecialisedteamthatfocusesonmedia

effec5venessandcoverseverytechnicalandlingualcase

●  Tailor-madeproduc5onso

BRAND A BRAND B BRAND C BRAND D BRAND E BRAND F BRAND G

UMBRELLA BRAND

Methods of production developed historically:

CREATIVE CONCEPT

MEDIA-PLANNING AND BUYING

DISPLAY PRODUCTION

MEDIA-AGENCY / AGENCIES

Lead agencies, in-house agencies / production teams or freelancers are assigned to creative work and/or production

LEAD-AGENCY AGENCY A AGENCY C

AGENCY B

IN-HOUSE AGENCY E FREELANCER FREELANCER

AGENCY D

the factory Digital display production on company level is often being handled by a variety of different service providers

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Advertising effectiveness always in focus

Is being accomplished most of the time but

with high administrational efforts

A lot of potential remains untapped due to substantial costs in lead creation

and media planning

•  Ensuring the effectiveness of advertising for all languages, formats, devices and media-servers becomes increasingly more difficult

•  Sub optimal campaign roll-out leads to loss of conversion in highly valuable media placement

•  Error-free display production by hand is time-consuming and

requires a high level of concentration •  Many different suppliers on company-group level

•  Potential bundling effects remain unused •  Specialised providers and teams often archive

higher conversion rates

the factory Untapped potential results in a waste of resources and money

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The solution: We produce nothing but display ads

the factory digital display production

Digital display production for all formats, languages and media-servers

Specialised teams in Cape Town and Switzerland

Specialised processes and tools

the factory We offer production of digital display ads of the highest standard

•  Transparent project and process-management •  Error-free production thanks to two-step quality assurance

•  15 years of experience in the online and advertising industry •  25% salary-cost benefits due to production facilities in South

Africa

•  Great effectiveness at low prices •  Partial automation ensures swift production

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Maximum campaign

effectiveness

•  Over 15 years of experience in online- / performance-marketing and execution of campaigns •  Professionals specialised in creation and development plus multilingual account managers •  Every special format and unusual case can be handled by our experts (>300 formats) •  Error-free production – guaranteed quality by two-step partly automated quality assurance

Reduced internal

administrational efforts

•  Reduced work-load for project-managers due to efficient, standardised and software-based processes •  Great transparency across the entire production process through production- and approval-software •  Significant increase of production speed by running work steps concurrently

Significant reduction of

costs

•  Immediate cost advantage due to production facilities in South Africa •  Internal cost reduction due to lean commissioning-, coordination- and approval-processes •  Security in planning and budgeting thanks to billing per format/pieces

the factory We are the specialists for digital display productions

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•  German quality and quality assurance at South African fees •  Since Cape Town was awarded ‘World’s Design Capital’ in 2014, the city

has become an excellent resource for creative talent

•  Communication with multilingual project- and account-manager •  Administration and invoicing out of Switzerland

Unique combination of locations

the factory digital display production

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Assignment to a guaranteed price per format

Permanent online access to all flights

(Status of production accessible at all times)

Online production tool allows real-time access and brings transparency into the production process

•  Tracking of entire production online •  Option for “in-production”-changes

•  Feedback and final approval directly online •  Access to current and older flights through cloud-storage

COMMISSIONING PRODUCTION PRE-APPROVAL APPROVAL ARCHIVE

Production in parallel working teams •  PM •  Content

Quality assurance •  Account Manager •  Automated tests •  2nd level QA

Confirmation of capacities and deadlines •  Designers

•  Developers

CUSTOMERS

TOOL BASED PROCESS

PRODUCTION / FACTORY

Final sign off

Potential rounds of feedback/correction

the factory High reliability and efficiency due to specialised processes and tools

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the factory Zentrales Online-Produktions- und Managementtool

All flights clearly arranged in expandable sidebar

Display ads can be displayed per animation phase and in different speeds

Changes can be entered directly into the tool – even during the production process

Single formats can be approved straight away and can be downloaded for different

AdServers

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Se>lementmode

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the factory Proposition overview

Jobtype

Highvolumeorder

Yearlyvolumein1.000€

>€xxx

Lead,me(workingdays)

1

Mediumvolumeorder €xxx-xxx 1

Smallvolumeorder €xx-xxx 1

AdHoc All >5

Urgent All 1-5

Overnight All 1

Dedicated

Ad Hoc

* Combination of project management, graphic design, programming, QA

Standartformatapiece(Categories:HTML5Master,HTML5formatadap5on,

Gif-Master,Gif/jpgformatadap5on)

Specialformatsaccordingtotype,5meandeffort

Invoicingperhouraccordingto5meexpenditure

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Improvement of your advertising impact

Cost savings, cost transparency & planning reliability

Simplification of internal processes

the factory Summary of the improvements we deliver

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the factory digital display production

Our clients Clients, case studies and references

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the factory digital display production

Agencies & networks

Corporate Groups

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CHALLENGE SOLUTION IMPACT

Digital roll-outs needed to be produced

to the same high standards as the initial

agency creative work.

•  Agency rates exceeded the budget

•  Agency was missing the necessary specialisation

•  Conversion rates / goals were not archived

•  Processes lacked structure and resulted in

delivery issues

Decouple digital roll-out from overall

campaign expansion.

•  Briefing and handover of job details

•  Transmission of CI-guidelines and assets

•  Agreement to obligatory deadline

the factory introduced transparent

production processes to enable an

efficient and effective digital roll-out.

•  ~ 30% savings on the previous year

•  Flexible and scalable production process

•  Media effectiveness matched goals

•  ~ 50% reduced production time

the factory Case study Lottoland 2015: Internationale, multilingual digital display campaign

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“The volume the factory pushed through in 2015 is beyond my belief!” Andreas Meisslein, Creative Director Lottoland

the factory Lottoland: weekly multilingual international performance display-ad campaigns

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„For our affiliate campaign, we were looking for a specialist who is able to produce a high amount of creatives in four languages for desktops, tablets and mobile – within a short period of time.“ Philipp von Schulthess Head E-Commerce & Content Zürich Versicherungs-Gesellschaft AG

the factory Zürich Versicherungs-Gesellschaft AG: Roll out of various digital campaigns

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“Professional, fast and effective. the factory offers unprecedented quality and is our go-to provider for creative expansion.” Refilwe Maluleke, Marketing Manager, SAB Miller

the factory South African Breweries: Hansa Pilsener campaigns in HTML, FLA, GIF, USSD

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the factory Bertelsmann: Europe-wide rollout of Universum movie campaigns

“the factory introduced us to simplified digital mass production without compromising on quality.”

Cornelia Marr, in her capacity as Head of Online-Marketing, Universum Film GmbH (Bertelsmann AG)

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““The clear cut between creative concept and creative roll-out presented a significant financial advantage.” Valerie Heller, Marketing-Manager, HELLO BANK!

the factory PNB Paribas: HELLO BANK! rollout of multi-device display-ad campaigns

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We look forward to hearing from you!

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Philipp Hartmann, Founder

Tel. GER:

Tel. SA:

Email:

Schweiz | Unter Sagi 6 | 6362 Stansstad

South Africa | 31 South Arm Road | 8001 Cape Town

www.meetthefactory.com

the factory digital display production

+49 (0) 89 235 159 49

+27 (0) 21 419 54 88

philipp.hartmann@meetthefactory.com 24