The third Mode Lingerie & Swim Moscow confirms its success . The third Mode Lingerie and swim Moscow opened last Feb 23rd with a very strong attendance on the very first day, despite the holiday “Defender of the Fatherland” on the opening day. Numerous visitors walked the aisle of hall 24 of Expocenter, meeting the 110 brands that were exhibiting, 22% more than in February 2015. Business was also on the agenda of buyers, as orders were noted, after the standstill of the past few months. They showed real interest in the collections, selecting new ranges for the next season. Exhibitors were quite enthusiastic about this regained interest and business commitment, hoping for a new momentum in sales. 23-26 February 2016 Expocentre Fairgrounds Moscow Final press release March 2016
Transcript
The third Mode Lingerie & Swim
Moscow confirms its success .
The third Mode Lingerie and swim Moscow opened last Feb 23rd with a very strong
attendance on the very first day, despite the holiday “Defender of the Fatherland”
on the opening day. Numerous visitors walked the aisle of hall 24 of Expocenter,
meeting the 110 brands that were exhibiting, 22% more than in February 2015.
Business was also on the agenda of buyers, as orders were noted, after the
standstill of the past few months. They showed real interest in the collections,
selecting new ranges for the next season.
Exhibitors were quite enthusiastic about this regained interest and business
commitment, hoping for a new momentum in sales.
23-26 February 2016
Expocentre Fairgrounds
Moscow
Final press release March 2016
EXHIBITORS PROFILES
ПРОДВИЖЕНИЕ
110 exhibiting brands
17 countries
46 new exhibiting brands
46 companies
2 000 sqm
Product range:
Corsetry
Lingerie
shapewear
Swimwear
Beachwear
Men’s underwear
Hosiery
4 new countries :
Belgium : Guy de France
Greece : Minerva, Harmony homewear, Gossip, Gossip on the beach
Japan : Gunze
Poland : Caprice
Among the exciting new exhibiting brands:
Barbara (France) – high end corsetry
Trussardi (italy) – nightwear and underwear
Bona Dea (Latvia) – loungewear
Selmark (Spain) – high end corsetry
Gossard (UK ) – specialized corsetry
Pretty Polly (UK) – hosiery
Ysabel Mora (Spain) – underwear and swimwear
VISITORS
ПРОДВИЖЕНИЕ
Mode Lingerie&Swim Moscow in February 2016 was attended by 2,990 visitors. The total
number of visitors grew by more than 40% compared to February 2015, and by more than
10% compared to September 2015. This increase concerns first of all buyers from Russia,
Belarus, Kazakhstan and Ukraine. The change in ratios of visitors from several regions
should be noted.
Although Moscow and the Moscow Region
remain as before leaders in visitor turnout (53% of
all the visitors with a growth of 24% by September
2015), in February 2016 the second place was
confidently held by the Southern Federal District
(10% of the total number of visitors and a 95.5%
increase), exceeding by far the Central Federal
District in number of buyers. The number of buyers
from the Central Federal District and the Volga
Federal District decreased by 25%. We should
mention an increase of more than 45% in visitors
from Crimea, the Northwestern Federal District, and
the Russian Far East. The increase in representatives
from stores and wholesale firms from Siberia, the
Urals and northern regions was around 20%.
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February 2016
September 2015
TREND FORUM AND FASHION SHOWS
TREND FORUM
LEADER, Makhachkala
VISITORS' COMMENTS ON THE EXHIBITION
We are still amazed! Thank you for organizing such a HOLIDAY! That's what we can call
everything that you organized for us! We learned a lot of useful things, we became
acquainted with many collections that we didn't know before! Your exhibition, like cultural
events, motivated us to reach new heights in our business! We are sincerely grateful to all
the organizers!
PIJAMA&TEXTILE, Saint Petersburg
Thank you for everything! I'm not spoiled by visits like this, and I don't know how to express my emotions - I am overwhelmed by them. I would like to thank the exhibition organizers personally. They gave us EVERYTHING, most importantly CONTACTS. All of us need more contacts, especially women, who are not only occupied by business, but also by their families and homes. I made many new acquaintances, I gained much new information, ideas, plans, dreams, and most importantly, optimism. Thank you immensely for the warm welcome, organization, smiles, patience and such a gift for me (February 20 was my birthday). I'll be glad to meet you again! All the best to you!
PALOMA Rostov-on-Don
This was the first time I attended an exhibition like this one, but I
would like to share my impressions. I vividly remember the
Grand Défilé, and I was glad to be able to attend the seminars
so I could learn a lot of new things. Thank you for the dinner
with the exhibition organizers and representatives of other
cities, which allowed us to socialize in an informal situation. Next
time I would like to look at new items again and trade
experiences.
Boutique «Paloma »
Rostov-on-Don
Boutique «BELL'E»
Voronege
VIP buyers cocktail
SERVICE FOR VISITORS
THE PERSONAL SHOPPER SERVICE AND “THE SELECTION" GUIDE
have become the exhibition's true business card
The personal shopper service who greeted all
the visitors at the information desk, provided a
warm welcome to every visitor, attentively
examined visitors' requests and represented the
show's exhibitors. Are you looking for brands
specializing in large sizes? Are you interested in
provocative and seductive collections? Do you
want to learn about the latest items in lingerie?
Are you looking for sports lingerie? Visitors
were able to get answers from representatives
of the organizers, or from “The Selection"
guide, which has already become the
irreplaceable tool for effective work at the
exhibition.
TREND FORUM AND FASHION SHOWS
TREND FORUM
SPECIAL EVENTS FOR VISITORS
VISITORS AT THE EXHIBITION
Ростов-на-Дону
The owners of the 25 boutiques in 20 Russian cities:
