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The Third Platform Technologies- Accelerating the Curve Laurentiu Popescu Country Manager IDC Romania
| Date post: | 21-Oct-2014 |
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Technology |
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The Third Platform Technologies- Accelerating the Curve
Laurentiu PopescuCountry Manager
IDC Romania
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Unmatched Coverage of Emerging MarketsCentral & Eastern Europe, Middle East & AfricaUnmatched Coverage of Emerging MarketsCentral & Eastern Europe, Middle East & Africa
IDC - Big Picture 220+ staff Offices in 20 Countries and Expanding (KSA, Egypt) Research coverage of nearly 60 countries
Russia/CIS Africa
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IDC in CEE and Nordics
Offices in 12 Countries (CZ, HU, PO, SLO, CRO, RO, BU, Serbia, Greece, Austria, Sweden, Denmark)
More than 120 Staff, including 78 Analysts and Consultants Across the Central and Southeast European Region
Large Regional Emerging Markets Hub Office in Prague, Czech Republic (plus WW IT team)
Advisory Services to the ICT Community, Governments, and Telcos
Extensive IDC Events Business and Coverage
Expertise and Coverage
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Designed for Consumer,
Enhanced for Enterprise
Designed for Enterprise First/Only
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Now the IT Marketplace That Matters
3rd Platform will dominate growth: up by 15%, driving 29% of 2014 IT spending, and 89% of growth.
3rd Platform will cannibalize 2nd Platform: 40-50% of 3rd Platform growth in 2014 will come at the expense of 2nd Platform.
Value migrating within 3rd Platform: up the stack, toward customers’ competitive advantage.
Vendors are also shifting: Amazon driving higher up into the “innovation zone”; Google waking up; incumbent IT leaders stripping down and reconfiguring.
15% growth
0.7% growth
4 Areas for Innovation
Mobility
Big Data
Cloud
Social Media
The Mobile Revolution Has Arrived
Smartphones & Tablets (13%) will lead 2014 growth, accounting for over 60% of total IT market growth. Excluding mobile devices, IT growth will be only 2.4%.
Beyond Mobile Devices: Growth in all major sectors – Servers, Storage, Networks, Software, Services – will be positive, except PCs (-6%)
Internet access via SMDs will exceed PC access by 2015
Mini tablets will jump from 33% to 60% of the tablet market
Big Data and Analytics:The Chief CIO Issue from 2014 Onward
Big Data Software Landscape CIOs are being overwhelmed by the amount of data to manage
Too much information to capture, manage and understand to support enterprise decision making
Confronted with important policy questions in terms of generation, management, ownership and liability
Big Data and Analytics will be the issue of the year for many CIOs in 2013 in an effort to provide more value from IT
Creation of new data from both structured and unstructured sources will require a new breed of analyst
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Top Strategic Priorities Related to Business in EuropeOrganization’s main strategic IT priority for the next two years?
30%
30%
25%
15%
Improving the alignment of IT with business needs
Improving IT service levels quality to the business
Using IT to make the business more cost effective
Reducing the cost of IT
Costs40% are costs related
Quality of Service30% seek better alignment
with business
30% want more quality
Source: EU IT Services Study 2013; N=796
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Top Strategic Priorities Related to Cloud in EuropeHow strategic will be cloud investment priority in the next 12 months?
0% 50% 100%
Essential18%
High priority36%
Medium priority30%
Low priority11%Not a priority
5%
Cloud is being taken seriouslyOne third considers cloud to
be high priority
Essential for 18% of respondents
Source: EU IT Services Study 2013; N=796
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Cloud Delivery Models
Usage and Usage Plans
Virtual private
Vendor Hosted Private
In house Private Cloud
Public Cloud
0% 20% 40% 60% 80%100%
40% users already
Another 40% are considering
Source: EU IT Services Study 2013; N=796
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Satisfaction Levels
How would you rate the performance of cloud in meeting your expectations?
Driving down or controlling the cost of IT
Use IT to make the business more cost effective
Support the business strategy better
Bringing innovation to the business
0% 20% 40% 60% 80%100%
40% of cloud users
positively surprised
Source: EU IT Services Study 2013; N=486
Social “Invades” the Entire Enterprise
Social = standard foundation for customer engagement and marketing. By 2017, 80% of Fortune 500 companies will have an active customer community, up from 30% today.
Enterprise social platforms meet Cloud PaaS platforms. In 2014-2015, social platforms will merge with cloud (PaaS) platforms and the expanding standalone enterprise social networks will go the way of the Blackberry.
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Social Media and Flu Tracking
Current Approach Tracking done mainly through doctor visits Largely linear, with info passed along Access comes at end of process Widely practiced in US, WE, and CEE
5-10 days
Social Media and Flu Tracking
Social Approach Tracking done with search engines
and social media Non-linear information flow Access comes at start of process Being experimented with
3-5 days?
Conclusions
Cloud spending will exceed $100 billion. Growing by 25%, and skewing toward public (shared) cloud services.
Big Data spending will explode, shift. 2014 spending will grow by 30%, to $14+ billion. Growth shifts to analytic tools, apps.
Social invades, and disrupts, product and service development. By 2016, 60% of the Fortune 500 will deploy social-enabled innovation management solutions.
PCs vs. Tablets and Smartphones – the onslaught continues. In 2014, sales of smartphones and tablets will exceed PCs by 2.5:1. The PC slide will continue (-6%).
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