The Third Screen is Here. Are You? — Mobile Marketing

The Third Screen Revolution Has ArrivedMobile Marketing

“Mobile is leading the post-PC era of consumer engagement.Without defining a mobile experience, you’re missing an opportunity to connect your business to the future of consumerism.”

— Brian Solis, author of The End of Business as Usual and Engage!

Need help? Have questions? Email or Call Yacine Baroudi: yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com

A brand / business is:

1. our reflection of an experience (everyday life marketing)2. influenced by our anticipation (traditional advertising)

Mobile is Not an Option!

100 million U.S. mobile subscribers on smartphones*

90 million expected to own tablet devices by 2014**

Mobile, is everyday life marketing


Mobile is...Not just an evolutionary technology; a revolutionary technology

A once-in-a-generation shift in the way consumers connect with brands... their world


How Did We Get Here?

1929

2008

1992

The first screen was introduced. And still today it is a remarkable medium to educate, market and share business information

With the internet browser introduction came the second screen. The fastest, most cost effective way yet to market brands / businesses... until now

The third screen evolved and today 91% of adults have their mobile phone within arm’s length 24/76

A new screen means new ways to communicate, market and inform about a brand / business and also means a need to adapt


Mobile will have Greater Impact than Radio, TV, and The PC—combined

Mobile devices combine all 3

Businesses/brands and customers can access them whenever and wherever

Because


Mobile Marketing is Also...

• Collaborative — A platform helping people connect and do stuff together

• An Object — A thing that stuff talks to

• Remote control — Interacts with surroundings on participants behalf

• Sense / Record — An ability to record anything - as it is happening. A huge sensing device

• A Value Chain — Traces participants’ action from A to Z

• Everyday life — PCs are inaccessible in almost all situations where brands/businesses are relevant

• Design — Puts up an inviting face and facilitates activity

• Context — Adds value to situations where products are valuable and brands/businesses are meaningful

• Never underestimate the power of gaming activities — Gaming

Because people:

• Want their conversations to be ignited and valued

• Don't share stuff because they notice it, they share it because its valuable

• Will share their version of a brands' story with other people, but they don't care to listen to brands’ own story

• Are more valuable owning / using your product than thinking about buying it

Ubiquitous Contextual Enabler


6.8 billion people on the planet, 4.0 billion of whom own a mobile phone. How many own a toothbrush? 3.5 billion3

The growth of the iPhone was 10 times faster than the growth of America Online2

91% of all mobile phone users have their phones within arm’s reach 24/71

By 2013 the primary way people will access the Internet will be via their mobile browsers4


Is Mobile Marketing For You?

We need new customers

We want existing customers to visit more frequently

We want to improve our profit margins

We need to appeal to a broader audience

We want to differentiate our brand

We would like to improve our marketing return on investment (ROI)

We want customers to spend more money each time they buy from us

We are looking for new distribution channels

We want to grow our market share

We want to be in front of our customers 24/7

Check all that apply:


5 More Reasons To Make Your Marketing Mobile

1. It’s easier than you think

2. The untapped mobile audience is huge

3. Mobile converts prospects to customers

4. Mobile costs less than traditional methods

5. People respond to mobile


Why is Mobile Marketing So Powerful?

Mobile is used to search

This means:

in the time of need

Opportunities to reach customers when they are ready to buy

The time elapsed from firing up a mobile app like Foursquare or Google Mobile to walking in the door, now measures in minutes (or even seconds)


In all cases...

Technology came. Technology conquered.

Before turning these tried and true industries on their head... it asked no permission... It just happened

SnapfishUp Ended Giant Kodak

As Wikipedia Killed Off Door to Door Encyclopedia Salesmen


What To Do... Quickly?

1. Become a mobile marketing power user

2. Set up and launch your mobile website

3. Analyze how Fortune 500 use mobile marketing

4. Register your business on location-based services

5. Run a mobile paid search campaign

6. Run a mobile display campaign

Commit to:

But remember that mobile is always just one part of a larger interconnected eco-system


"People will watch a TV program once, maybe twice, but they'll play chess a hundred or a thousand times" — Kevin Slavin

Products become invitations to a direct relationship between the participant and the marketing

Marketing becomes the product and the product becomes the marketing. People become members - not customers


Current and prospective customers are fascinated by mobile!

Be a hero to your customers, employees, and even vendors!

Make their experience

BETTER, FASTER & EASIER

Want more stats? visit http://bit.ly/ThirdType


Questions? Help? Feeling Overwhelmed?

Call or email me for a free consultation on how to be a hero to your customers

Yacine Baroudi, Change Agentyacineb[AT]fastake.com

+1 (858) 367-0592 http://fastake.com

• Mobile Apps (iOS, Android, HTML5)• Short Message Service (SMS)• QR Codes / 2D Codes• Multimedia Messaging Service (MMS)• Near Field Communications (NFC) and Bluetooth• Mobile Websites• Mobile Display Advertising and Paid Search• Location-Based Marketing

Sources:• 1. www.moyostudios.com/news/computers-and-consoles-to-becomeobsolete• 2. www.slideshare.net/BMGlobalNews/the-state-of-mobile-communications-5068995• 3. www.60secondmarketer.com/blog/2011/10/18/more-mobile-phones-thantoothbrushes;• 4. www.gartner.com/it/page.jsp?id=1278413• 5. www.mobilemarketingwatch.com/one-in-ten-users-redeem-mobilecoupons-18438 • 6. Morgan Stanley 2007

Strategy

Implement

Sources:• Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your

Business• http://www.amazon.com/Mobile-Location-Based-Marketing-Optimized-Strategies/dp/1118167783• Mobile Abilities Map http://www.slideshare.net/helgetenno/mobile-abilities-map• * comScore Reports January 2012 US mobile market share• ** eMarketer November 2011, http://emarketer.com/Article.aspx?R=1008701

Date post:	05-Dec-2014
Category:	Business
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