The Three P’s of Donor Recruitment
Tools of the Recruitment Trade and how to make your job FUN!
Let’s Start at the Very Beginning:
♥ July ’05 – Dec ’05 2 out of 6 Months
2006 10 out of 12 Months * 122% Annual Goal 102% PJ 57% DAG
And…Still Going Strong
♥ 2007 11 out of 12 Months 130% Annual Goal 103% PJ 57% DAG
♥ 2008 12 out of 12 Months 122% Annual Goal 103% PJ 60% DAG
And….now?????
♥ 2009 so far….. Jan 160.5% Goal Feb 108% Goal Mar 111% Goal
Step 1: Let’s PARTY!!
♥ A new way to view the blood drive process: The Party Planner Analogy Makes the task more exciting Opportunity for more creativity More FUN means more blood drives
FUN????? You tell me….
And…..
Tool 1: Projection- Luck or Skill??
♥ Why- benefits to all involved
♥ How- Formula for Success History tells all Average of 3 Gut instinct
For Example:The Little Blood Drive That Could
Date ProjectionJan ’07 14
June ’07 12 Oct ’07 12
Feb ’08 13June ’08 13Oct ’08 13Feb ’08 14June ‘09 ??
Actual Procedures151312141522 *18??
The Formula Made Simple
June ’0815
+
Oct ’08 22
+
Feb ’09 18
Total: 55
55 divided by 3 = 18
Jun ’09 projection - 18
Tool 1: Projection- Special Influences
♥ What- influences on blood drive turnout Past/Present Circumstances Gender Ratio Layoffs Time of Year Coordinator Change Recruiting Team Donor Gifts
Sponsor-driven Donor Gift
Tool 2: Presentations-Razzle-Dazzle ‘em!
♥ New account or leadership Eligibility requirements Drive needs “Win-Win” situation
High School Energy Fun Informative
Tool 2: Presentations-Razzle-Dazzle ‘em!
Recruiting Team Create fun Focus on goal Think outside the box Competition
Desert Pines High School Student Council Coordinators / Donors
Tool 2: Presentations- Tips
How to engage your audience- take a tip from the “Acting World” Movement Energy Fun Voice Know your audience Talk to them, not at them Move yourself first
Tool 3: Personal Relationships- YOU are your greatest tool
♥ Be yourself
♥ Get to know your coordinator, volunteers, recruiting team
♥ Give tools for success creatively
♥ Coordinators are people too!
Final Step: SUCCESS!!!!!
♥ The “art” of donor recruitment combines technical skills, execution and relationships.
♥ Tools to make your job more enjoyable, fulfilling, and down-right FUN!
♥ Think outside the box, be creative and encourage others to do so, too.