copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
The Tipping Point Arming Your Organic Growth Engine
with the Key Consumer Trends
Stacy Bingle
Senior Consumer Trends Analyst
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
2
Who is Mintel
INNOVATION
GNPD Each month we
cover 33000+ new
product launches
from 62 countries
CONSUMERS
REPORTS We ask 30000 people for
their opinions each month
Consumer data and reports
in 11 countries
MARKETS
MARKET
SIZES We track consumer
spending in 3000
markets across 34
countries
FOODSERVICE
MENU
INSIGHTS We track 1500 US
based restaurants and
over 8000+ menus on a
quarterly basis
TRENDS
TRENDS We track more than
80 consumer lifestyle
trends and
thousands of daily
observations
COMPEREMEDIA Competitive intelligence on
direct marketing in financial
services insurance auto
travel telecom and retail
3
Potential for organic growth in uncertain times
3
4 Source Bureau of Labor Statistics Federal Reserve Bank of St LouisMintel
41 Unemployment at
its lowest point in
more than a decade
100 Consumer confidence
is at a record high
topping 100 in the last
quarter of 2017
$13t Personal consumer
expenditure was up
over $13 trillion in
2017 a 5 increase
over the prior year
Potential for growth Current economic state
5
How would you generally describe your financial situation at the moment
Base 2000 internet users aged 18+
Source LightspeedMintel
43 Healthy
31 OK
16 Tight 7
Struggling
3 In trouble
74 of consumers say
their finances are
either healthy or OK
Potential for growth Most Americans feel financially stable
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
2
Who is Mintel
INNOVATION
GNPD Each month we
cover 33000+ new
product launches
from 62 countries
CONSUMERS
REPORTS We ask 30000 people for
their opinions each month
Consumer data and reports
in 11 countries
MARKETS
MARKET
SIZES We track consumer
spending in 3000
markets across 34
countries
FOODSERVICE
MENU
INSIGHTS We track 1500 US
based restaurants and
over 8000+ menus on a
quarterly basis
TRENDS
TRENDS We track more than
80 consumer lifestyle
trends and
thousands of daily
observations
COMPEREMEDIA Competitive intelligence on
direct marketing in financial
services insurance auto
travel telecom and retail
3
Potential for organic growth in uncertain times
3
4 Source Bureau of Labor Statistics Federal Reserve Bank of St LouisMintel
41 Unemployment at
its lowest point in
more than a decade
100 Consumer confidence
is at a record high
topping 100 in the last
quarter of 2017
$13t Personal consumer
expenditure was up
over $13 trillion in
2017 a 5 increase
over the prior year
Potential for growth Current economic state
5
How would you generally describe your financial situation at the moment
Base 2000 internet users aged 18+
Source LightspeedMintel
43 Healthy
31 OK
16 Tight 7
Struggling
3 In trouble
74 of consumers say
their finances are
either healthy or OK
Potential for growth Most Americans feel financially stable
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
3
Potential for organic growth in uncertain times
3
4 Source Bureau of Labor Statistics Federal Reserve Bank of St LouisMintel
41 Unemployment at
its lowest point in
more than a decade
100 Consumer confidence
is at a record high
topping 100 in the last
quarter of 2017
$13t Personal consumer
expenditure was up
over $13 trillion in
2017 a 5 increase
over the prior year
Potential for growth Current economic state
5
How would you generally describe your financial situation at the moment
Base 2000 internet users aged 18+
Source LightspeedMintel
43 Healthy
31 OK
16 Tight 7
Struggling
3 In trouble
74 of consumers say
their finances are
either healthy or OK
Potential for growth Most Americans feel financially stable
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
4 Source Bureau of Labor Statistics Federal Reserve Bank of St LouisMintel
41 Unemployment at
its lowest point in
more than a decade
100 Consumer confidence
is at a record high
topping 100 in the last
quarter of 2017
$13t Personal consumer
expenditure was up
over $13 trillion in
2017 a 5 increase
over the prior year
Potential for growth Current economic state
5
How would you generally describe your financial situation at the moment
Base 2000 internet users aged 18+
Source LightspeedMintel
43 Healthy
31 OK
16 Tight 7
Struggling
3 In trouble
74 of consumers say
their finances are
either healthy or OK
Potential for growth Most Americans feel financially stable
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
5
How would you generally describe your financial situation at the moment
Base 2000 internet users aged 18+
Source LightspeedMintel
43 Healthy
31 OK
16 Tight 7
Struggling
3 In trouble
74 of consumers say
their finances are
either healthy or OK
Potential for growth Most Americans feel financially stable
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
6
How do you think your financial situation will change over the next 12 months
Base 2000 internet users aged 18+
Source LightspeedMintel
18
35
41
4 2
Ill be a lotbetter off
Ill be a littlebetter off
I dont think itwill change
much
Ill be a littlebit worse off
Ill be a lotworse off
6
53
53 of consumers expect
their finances will be
either a little or a lot
better off in the next
12 months
Potential for growth Improvements expected
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
7
Zenith Media Recode
3 lsquoTipping Pointrsquo trends can lead
to organic growth opportunity
7
+5 The projected
growth in global ad
spend for 2018
reaching $579B at
the end of the year
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Tipping Points
Neutrality is Nixed The Techlash Outfitting Your Fortress
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
10
The Tipping Point People + brands as activists
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
11 Source Mintel
Frustrated consumers want brands to stand for something
55 56 60
52
64
50 49
All Less than$50000
$50000-74999
$75000 ormore
Urban Suburban Rural
I expect brands to be a force for positive change Any agree (net)
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
12 Edelman DICKrsquoS Sporting Goods The New York Times
Brands as activists Risky but often necessary
12
The whole hunting business is
an important part of our
business and we know there
is going to be backlash on this
But wersquore willing to accept that
-Dickrsquos Sporting Goods CEO Ed Stack
after the retailer stopped selling assault rifles
as well as any guns to shoppers under 21
ldquo ldquo
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
13 Source Mintel
Burger King created a campaign to raise awareness about bullying by conducting a social
experiment in a restaurant in Los Angeles
When possible Policies amp issues not politics
13
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
14 Source Expedia YouTube
Medium amp timing are crucial
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
15 Source Harvard Business Review Mintel Trend Observation
Authenticity Relevancy to business
31 of Americans have a favorable
opinion of CEOs who take public
positions on hot-button issues
20 of Americans have a favorable
opinion of CEOs who take
public positions on issues not
directly linked to a companyrsquos
fundamental business Following President Trumprsquos executive
order that shrunk two national
monuments in Utah sustainable outdoor
clothing amp gear manufacturer Patagonia
vowed to sue the administration
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
16 Source FastCompany
Consistency amp action
Build a tribe ndash and impact the bottom line
Doing good work for
the planet creates new
markets and makes
[us] more money
-Patagonia CEO Rose Marcario
citing quadrupled revenue over
the past ten years of doing good
ldquo ldquo
16
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
17 Source Tinder Proposal
In an effort to have emojis reflect equality and modern relationships Tinder proposed 21 new
emojis featuring interracial couples to the Unicode Consortium
Creation of a brand-related cause
17
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
18
Retail Financial Services
As consumers put their dollars where
their trust is retailers can guide
consumers to align their values as
they shop
Financial institutions can leverage their
influence to impact change Citibank
announced firearm sales restrictions for
its business partners
The New York Times
Categories for Growth Neutrality is Nixed
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
19
Key Takeaways for Growing as a Resource for Clients
Neutrality is Nixed
The window for neutrality is closing sending some companies
into panic mode Agencies can ease the burden by keeping
brands agile in assessing issues media and timing Clarify
Not every brand needs to take a stance on every issue stick
with the your clientrsquos brand identity Consider relevancy to
business consistency action and even owned causes Authenticity
The potential to gain enthusiastic followers could in many
cases outweigh the risk of alienating some consumers on
either side of the ideological coin Tribe
19 19
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Outfitting Your Fortress Neutrality is Nixed The Techlash
Tipping Points
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
21 Source Facebook
We could soon see US legislation relating to data
privacy prompting consumers to finally see the
extent of not just how much personal data they
put online but how much they live online
The Tipping Point
Data drama highlights the root of the problem
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Source Mintel Mintel
Too much of a good thing
Dependence drawbacks
amp disconnection
36 of US consumers say they are scared
by how much they rely on technology
81 say it is important to occasionally
disconnect from technology
50 of US who use mobile apps say that
mobile apps are hurting the quality of
social interactions
22
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
23
Funeral directors in Quebec are trying to find a way to communicate etiquette regarding taking
selfies with deceased family members and posting those images to social media
Drawing the line Etiquette
23
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
24
The city of Honolulu has passed an ordinance that fines against texting while walking
on any street or highway
Drawing the line Safety
24
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Source The Atlantic
ldquoMore comfortable online than out
partying post-Millennials are safer
physically than adolescents have
ever been But theyrsquore on the brink
of a mental-health crisisrdquo
ndash Jean M Twenge
Professor of Psychology
San Diego State University
Drawing the line Health amp wellness
25
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
26
82 of CES 2017 attendees said the
industry is not doing enough to
educate the public about responsible
usage according to the American
Speech-Language-Hearing
Associationrsquos CES 2018 study
A group of tech experts have come together
to launch The Center for Humane
Technology an organization that aims to
raise awareness about the negative effects
of social media and the use of technology
AHSA Mintel
The Downside of Connectivity
26
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
27
In early 2016 Chick-fil-A rewarded diners who put their phones
down during mealtimes with free ice cream cones
(Via Bustle)
Mintel Trend Observation
So many guideshellip
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
28
Could bans be next Already a Michelin-starred restaurant in Berkshire UK has banned
diners from taking photos of their food
hellipbut consumers are still overwhelmed
28
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
29
Toyota Europe has created a lsquoSafe amp Soundrsquo app that forces newly qualified teen drivers to
drive safely by blocking social media posts and calls ndash and by playing their parents Spotify
playlist if they break the speed limit
Learning to draw the line No tech behind the wheel
29
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
30
Tech amp Telecom Leisure amp Entertainment
Tech and telecom companies who
shoulder the responsibility and innovate
around responsible usage will likely
gain consumer favor
Consumers spend $415b on leisure and
entertainment pursuits every year This is
expected to grow 27 by 2020 Position
these pursuits as places for disconnection
Qzcom Mintel
Categories for Growth The Techlash
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Key Takeaways for Growing as a Resource for Clients The Techlash
Develop campaigns that educate consumers on how
tech usage impacts their lives Brands involved in this
conversation can foster trust Educate
Create clear guidelines around when consumers
should and shouldnrsquot use apps and devices Signpost
Incentivize consumers to refrain from having lsquotoo
muchrsquo of anything they could pay your clientrsquos brand
back in loyalty Reward
31
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Neutrality is Nixed The Techlash Outfitting Your Fortress
Tipping Points
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
33
A noisy world and a growing focus on mental health will drive consumers to make
their home a safe space for relief spelling opportunity for many industries
The Tipping Point
Mainstreaming mental health + growing home category
Source Mintel American Lifestyles ndash US April 2018
Spending on
the home
grew 25 in
the last five
years
and is
projected to
grow 37
by 2022
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
34
Macro worries bring mental health amp self-care to the forefront
15 of US consumers say
that our country is
headed in the right
direction
34
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
35 Source Managing Your Health US ndash January 2016
On the radar Mental amp emotional health
22 of US adults ranked mental wellness first
in the importance for personal wellness
41 of iGeneration ranked mental wellness first
in the importance for personal wellness
35
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Image World News Insider
Stigmas dissolve as conversation grows around mental health
NBA players like DeMar DeRozan
and Kevin Love have made headlines
by opening up about their own mental
health issues and stressing the
importance of discussion on the topic
36
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
37 Source Tech Crunch Calm Mintel
Focus on Mindfulness
of US adults say they currently use or
are interested in using mindfulness
techniques (eg meditation)
59
The worldwide growth in revenue for the
top 10 wellness apps from Q1 2017 to
Q1 2018 The figure is 167 in the US
+170
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
38
Magistral Detergents commercials in Argentina features men and women embracing the
therapeutic benefits of doing the dishes
In the home Mindful usage
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
39 Source Self Mintel
David Lloyd fitness centers are
offering ldquoNaperciserdquo classes ndash group
napping sessions ldquodesigned to
reinvigorate the mind the body and
even burn the odd calorierdquo
Focus on Sleep amp relaxation
of US adults say they spend less
time sleeping because of the
Internet (up from 13 in 2012)
20
39
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
40 Nokia
Nokiarsquos new sleep system employs a sensor-stuffed pad under the userrsquos mattress to
record sleep patterns It connects to automation app IFTTT (If This Then That) to enact
triggers based on sleep habits
In the home Sleep tech
40
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
41 Source YouTube
Focus on Less stress
41
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
42
illy introduced a single-serve espresso machine
that integrates the Amazon Dash
Replenishment System (DRS) which enables
the product to track its capsule usage and
automatically reorder before users run out
51 of US consumers say theyrsquore
interested in and willing to pay
more for Wi-Fi andor Bluetooth-
enabled small kitchen
appliances
In the home Products that refill themselves
42
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
43 SKIIN
Myantrsquos SKIIN undergarments have sensors
that monitor vital signs to optimize stress
sleep and activity The company is ldquobuilding
compatibility with thermostats speakers
locks and more Imagine a home or
environment that adapts to how you feelrdquo
The future fortress Designed to comfort
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
44
Categories for Growth Outfitting Your Fortress
In-Home Food amp Drink Beauty amp Personal Care
47 of Americans and 63 of
Canadians agree that what they eat
impacts their emotional wellbeing
Consumers may look to at-home regimens
even more as a source of calm OH YEAHH
Lip Balm claims to increase serotonin levels
by up to 28 times in just 30 minutes
Source Mintel Mintel OH YEAHH
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
Key Takeaways for Growing as a Resource for Clients Outfitting Your Fortress
As emotional and mental health grow in importance
develop consumer experiences that are meant to be
slowly and mindfully savored in onersquos lsquosafe spacersquo Mindful
With a hectic world outside consumers will go to
great lengths to make their home run more smoothly
and worry-free Seamless
Focus campaigns around the ingredients in products
that cater to emotional wellbeing Functional
45
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
46
Letrsquos Talk About It
Can you share
any wisdom from
tackling these
topics with a
client As these trends grow
what brands or
categories can benefit
from increasing their
related activity ndash and ad
spend Hey how
you doin
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
mintelcom
copy 2
01
7 M
inte
l G
rou
p L
td A
ll R
igh
ts R
ese
rve
d
Con
fid
en
tia
l to
Min
tel
THE WORLDrsquoS LEADING
MARKET INTELLIGENCE AGENCY
Our expert analysis of the highest quality data and
market research will help you grow your business
Stacy Bingle
Senior Consumer Trends Analyst
sbinglemintelcom
Thanks get in contact
![The tipping point[1]](https://static.documents.pub/doc/80x56/54c35d9b4a79590a3d8b45e6/the-tipping-point1-5584a5a524230.jpg)
