The TOP 3 Sales Funnel Blueprints Anywhere!...You might call it a “marketing funnel”,...

The TOP 3 Sales Funnel Blueprints Anywhere!

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These BIG 3 generate over 90% of ALL Results!There are only 3 types of Conversion Funnels a

business will employ… EVER. (Source: DM Labs)

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Build The Perfect Conversion Funnel

Allow me to introduce you to the most misused and misunderstood word in allof sales and marketing…

FUNNEL.

It’s not just for digital marketers… online or offline, eCommerce store or dry-cleaner, if you have a business and you have customers then you have sometype of funnel (even if you call it something else).

You might call it a “marketing funnel”, “conversion funnel”, “marketing pipeline”,“sales funnel”, “sales pipeline”, “sales process”, “sales cycle”… or any numberof other terms that are all describing the exact same thing.

Bottom line, if you have a business it’s because you have processes in placeto…

Acquire new prospects and leads…Convert those leads into buyers…Get those buyers to buy more or buy more often (or both)!

Now, it might not be an optimized process (yet) but every business has someway of doing all the things listed above! So I’ll say it again… every businesshas a “funnel”.

For the sake of this article let’s give a clear and concise definition to the termonce and for all.

So…



Conversion Funnel – A multi-step, multi-modality campaign that seamlessly andsubtly leads a prospect toward a desired action.

Let’s break this definition down…

multi-step, multi-modality – You don’t turn cold prospects into leads,customers and multi-buyers all at once. A solid conversionfunnel anticipates each step necessary to lead the prospect to theconversion.campaign – Depending on your business and what you sell, aconversion funnel can require all types of different elements… salesappointments, consultations, landing pages, email follow-up, phone followup, visits to your store and more to accomplish the ultimate goal. Theimportant thing to remember is that it’s a process, not a single event.seamlessly and subtly – A well-oiled conversion funnel removes thefriction between the prospect and the conversion.

Here’s what a conversion funnel is NOT: a silver bullet.

It’s not easy — nothing worthwhile is. But don’t worry… I’m going to show youa number of shortcuts that I wish I would have had when I was getting started.

I’ve dedicated my career to the testing, optimization and execution ofconversion funnels. I’ve built hundreds of them for our internally ownedcompanies and architected hundreds more for our mastermind members andclients… and I’m pretty dang good at it.

If you choose to learn and apply what I’m about to share with you — theknowledge will be life changing.



Ready? Here we go… there are only…

There are only 3 types of conversion funnels a business will employ… EVER.Maybe “types” is the wrong word, let’s call them categories. Let me startagain…

There are only 3 CATEGORIES that every conversion funnel falls into…

CATEGORY #1: “Acquisition”CATEGORY #2: “Activation”CATEGORY #3: “Monetization” Funnels

Each one has a very specific job in your business.

An acquisition funnel should be designed and architected to help the businessacquire as many new prospects and customers as possible (at breakeven or



An activation funnel should be designed and architected to help the businessconvert as many of its prospects (or inactive buyers) into recent buyers…

…And a monetization funnel should be designed and architected to help thebusiness generate revenue from its active buyers and indoctrinatedsubscribers.

Now, I know what you’re probably thinking…

“Which conversion funnel should I be using in my business?”

… but this is the wrong question.

The right question is…

“Which conversion funnel should I be using in my business, RIGHT NOW?”

Every business should deploy each funnel type at different times to differentpeople.

So let me ask you a question or two…

“Do you need more leads in your business?”

Most people INSTANTLY and emphatically answer “YES!” but most of the timethat’s not the right question (more of that in a bit). On to question numbertwo…

“Do you have a large prospect list but not a large list of buyers?”



OK, on to question number three (I know I said a “a question or two”, but Ichanged my mind… I have three… sorry).

“Do you have an optimized back end sales process and want to generatea ton of revenue?”

The answer, of course, is yes, yes and yes.

But, this is critical to understand: A ______ Funnel can’t do the job of a______ Funnel.

An Acquisition Funnel can’t do the job of a Monetization Funnel. A MonetizationFunnel can’t do the job of an Activation Funnel. And so on…

Each funnel excels at meeting one particular goal.

So, where do you start? I’m glad you asked…

Build ONE FunnelFocus on building the funnel that will have the most impact on your business.Once you’ve built that funnel — you’ll add another… and another.

The goal is ONE FUNNEL.

So, which best describes your immediate needs?…

“I need to turn cold prospects into leads.” Build an Acquisition Funnel first.“I need to turn my existing leads into customers.” Build an ActivationFunnel first.“I need to turn my buyers into multi-buyers.” Build a Monetization Funnel



Conversion Funnel Type 1: The Acquisition Funnel

Acquisition Funnel GoalTo acquire NEW prospects and customers for the business at break even orbetter.

Example Acquisition Funnel: The Splinter Offer FunnelWe use a number of Acquisition Funnels to generate new leads for thebusiness including the…

Free Book FunnelFootball Phone FunnelTrial Upgrade FunnelValue In Advance Funnel

… but none is more versatile than the Splinter Offer Funnel.

(NOTE: All of the above funnels are covered in detail in our Funnel Blueprint2.0 training.)

It begins by identifying a higher-priced offer (or continuity/membership)offer that can be “splintered” into smaller chunks and offered to cold prospects.



Because making a high-priced or continuity offer to a cold prospect is thebusiness equivalent to walking into a bar, introducing yourself to a woman andpromptly asking her to get married.

First, that’s creepy. Second, the conversion rate on that offer is going to bepitifully low.

You need an offer that is the equivalent of asking to buy that woman a drink.You need an offer that is the equivalent of grabbing a cup of coffee.

Low risk.

Your eventual goal may be to get married — but there is a sequence that mustbe followed. The easiest way to produce these low-risk “front end” offers is to“splinter” them from your core offer.

As an example…

You sell vintage guitars? “Splinter” guitar picks and offer them to coldprospects at cost. (We call this a Tripwire Offer)You sell social media marketing services? “Splinter” the Facebook Pageset up service and offer it to cold prospects in exchange for their contactinformation. (We call this a Lead Magnet)You sell speed reading training videos? “Splinter” a single speed readingdrill from your training and offer it to cold prospects in exchange for theircontact information. (Another Lead Magnet)

Our Core Offer at Digital Marketer isDigital Marketer Lab. It’s a membershipsite that offers digital marketing training for $38.60. But it’s tough to sell DigitalMarketer Lab to cold prospects.



One benefit of Digital Marketer Lab is 30+ Execution Plans that take you step-by-step through virtually any process needed to market online. One of thoseExecution Plans is called “The Content Engine” — it teaches business owners



We “splinter” this single training from Digital Marketer Lab and offer it for just$7 when it’s regular price a la carte is $47. (That’s 85% off for those scoring



But the “splintering” doesn’t stop there. Inside “The Content Engine” ExecutionPlan there are 7 blog post templates that can be used to build great blogcontent with speed.

So, we break one of those templates out and offer it in exchange for a

Does asking a cold prospect for their contact information in exchange for thisLead Magnet convert better than asking them to give me $38.60 every month?



You betcha.

And asking that new lead to give me $7 converts better than making the $38.60membership offer right off the bat.

The $7 offer is a “splinter” of the $38.60/month offer. And the free (LeadMagnet) offer is a “splinter” of the $7 offer.

This funnel will ACQUIRE lots of leads and the $7 and $38.60 sales made tothese leads will help offset the cost of traffic.

But this funnel isn’t going to MONETIZE your leads and customers. And, it’snot best at ACTIVATING lots of new buyers.

For that, you need an Activation Funnel…

Conversion Funnel Type 2: The Activation Funnel


Activation Funnel GoalTo convert large chunks of leads into buyers.

Unlike the Acquisition and Monetization Funnels, the Activation Funnel goalrequires some explanation. Why are we interested in “activating” buyers?

Here’s why Activation Funnels are important…

Once a successful buying transaction has occured, the likelihood of asecond (and third, fourth, etc) purchase is much higher.

Understand that the goal of an Activation Funnel is QUANTITY of convertedcustomers — NOT profit. Profit comes later when these activated buyersenter a Monetization Funnel.

Example Activation Funnel: The Flash Sale FunnelWe use a number of Activation Funnels to convert leads into buyers includingthe…

Simple Survey FunnelVelvet Rope FunnelBlog Launch Funnel




To activate buyers you must answer this important question in the prospect’smind…

“Why should I buy NOW?”

Is the price going up? Is their a limited quantity? Is there a sale?

The Flash Sale Funnel employs two conversion triggers proven to activatebuyers…

A deep discountA limited time

Think Groupon. Think Black Friday Sale. Remember, the goal is not profit —the goal is ACTIVATION. Offer as much value as you can at the lowest priceyou can stomach.

Consider the Splinter Offer Funnel we reviewed in the Acquisition section of thisarticle.

What would happen if we removed the Lead Magnet from this funnel and madea limited time (3-5 days) offer to get The Content Engine Execution Plan forjust $7?.

In fact, we could leverage the same assets (products/sales pages, etc) we



While this Flash Sale offer isn’t likely to convert well to ice cold prospects —this limited time deep discount (the “why”) is very likely to ACTIVATE largenumbers of our existing leads.

So, just by repositioning the offers we made in our Acquisition Funnel, we have



But we still haven’t MONETIZED these leads and customers. For that, weneed to build a Monetization Funnel…

Conversion Funnel Type 3: The MonetizationFunnel

Monetization Funnel GoalTo generate as much revenue (gross sales) as possible.



We use a number of Monetization Funnels to monetize existing buyers andindoctrinated leads, including the…

Perpetual Webinar FormulaThe “Mini-Class Launch”Paid Webinar FunnelLive Event Funnel

… but one of the most versatile Monetization Funnels is The Magic QuestionFunnel.


Any time you want existing customers and leads (think hot prospects) on aconsultative sales call to sell high-dollar products or services — employ theMagic Question Funnel.

Here’s the “magic question”…

“Want some help?”

This works in virtually any niche or vertical…

“Want some help putting together a retirement plan?“Want some help building your website?”“Want some help repairing your roof?”



From this opt-in form you can take them to a video that explains a bit aboutyour high-ticket product or service and either…

1. Asks them to make a deposit to hold their place for the consultation;2. Takes them to a questionnaire to get the information you’ll need to qualify

and close them on the consultative sales call.



Can you see how this “Want Some Help” offer would fail miserably to coldprospects?

It’s just too soon to make a marriage proposal.

Eventually, you’ll want all 3 funnel types in place: Acquisition, Activation andMonetization.

Begin with the type of funnel that will have the most impact NOW, but put theother two funnel types on your short list of things to do.

Because once you’re leveraging the strength of each type of conversion funnelyou’ll be acquiring new leads, activating buyers and seamlessly transforming



Have a question? Learn more here.

Also contact us about becoming a Member of our Favorite CoachingCommunity: Yes we are an affiliate, however we actively use the Communityourselves, we contribute to it and we support it.

The Fletcher Method CommunityCheck it out Here... Do their 5 Minute Funnel Quiz!

Email us @[email protected]

We are also BIG Advocates of a Number of Funnel Training Groups!

We are Partial to: DigitalMarketer.com | DM Labs - For specific questionsabout the Content in this E-Book Contact the DM team and 9,036 othermembers in the DM Engage Facebook Group!


If you need a “Done 4 You” Funnel Call Us!

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The TOP 3 Sales Funnel Blueprints Anywhere!...You might call it a “marketing funnel”,...

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