The Top 3 Tablet ShoppersWho they are and why you should care about them.

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Tablet Shoppers are Incredibly Valuable Customers.

Tablet users are highly engaged

and have no problem spending

money online.

Studies show that they spend on

average 20% more per order

than desktop shoppers.Tablet Desktop

+20%

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To help answer these questions, we’ve aggregated the stats, analyzed the facts, and broken down the numbers to give you insight into the top 3 demographics of tablet shoppers. Let’s call them Steve, Laura & Sarah.

• Who are these tablet shoppers?

• How can you ensure they convert well on your site?

But You’re Probably Wondering:

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1Steve.• 29-45 y.o. male.• Employed full-time.• Has a college degree or above.• Income of over $75,000.• Spends the majority of time on his tablet browsing the

web (35%+).• Prefers checking his email outside of the office on his

tablet rather than his phone.

Consumes news on his tablet daily

Lives in or near a major city

Makes purchases on his tablet weekly

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2Laura.• 35-50 y.o. female.• College graduate.• Employed, likely to include part-time or flexible work.• Family income of $75k or more.• Likely to be married with kids.• Active in the community and likely to regularly tell

friends & family about new products and services.

Keeps up-to-date with latest fashions & trends

More likely to own an iPad than any other tablet

Regularly uses her tablet for social networking

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Regularly consumes video content on tablet

Spends more time on tablet than on desktop/laptop

Big spenders and enjoy luxury items

3Sarah.• 16-30 y.o. female.• Currently in school or recently graduated.• Just starting a career or thinking about who she wants

to be.• Average household income of $62,000.• Spends a large portion of her time playing games.• Does all of her shopping research online.• Uses her tablet for a wide variety of tasks.

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So, How Can You Make A Great Experience For These Customers?

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1. Optimize Website UX for Tablets

Ensure that all email communication

and any pages linked to in emails are all

tablet-optimized.

If a tablet customer clicks on a link in an

email and the corresponding page is

not tablet-friendly, they are more likely

to bounce from your site.

You can get a complete list of tablet web design best

practices at http://www.mobify.com/go/tablet-web-

design/).

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2. Optimize For Sharing

Verify that social sharing features on

your site are optimized and readily on

tablets.

These demographics are all very social

- they want to share your content - so

make it easy and fun for them to do so.

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3. Streamline the CheckoutStreamline the checkout procedure for tablet users by

reducing the number of steps and distractions they run

into.

Tablet shoppers are eager to make purchases on their

devices – but they are also easily discouraged. Make sure

you focus on providing a simple and distraction-free

checkout flow.

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Tablet shoppers earn more, spend more, share more, and are online more than non-tablet owners.

Ensuring that tablets are a priority in your web strategy can have a significant impact on your e-commerce revenue and dramatically increase the ROI of mobile initiatives!

Key Takeaways:

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