TOP RETAIL TRENDS FOR 2014

presents

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CONSTANT COMMERCE• consumers are always connected and

are constantly in a consideration phase

Trend #1

0

30

60

90

120

2013 2014 2015 2016 2017

% of retail ecommerce sales retail mcommerce sales (billions)

source: eMarketer, Sept 2013

EXTREME PERSONALIZATION

Trend #2

source: Cisco Customer Experience Report, 2013

34% of consumers use multiple channels when shopping

49% of consumers are comfortable with retailers collecting personal data when shopping online

65% of consumers want to receive retail advice based on their location through their mobile device

BRIDGING ONLINE & OFFLINE

Trend #3

• brands need to transfer online searches into stores

42%58%

prefer assistance from in-store associatewould take it or leave it

• consumers are seeking offline, buying online

source: Cisco Customer Experience Report, 2013

THE INTERNET OF THINGS

Trend #4

• products and devices will become more connected to one another

• retailers will use hubs and connect platforms to use data that creates new consumer value

RISE OF THE QUANTIFIED SELF

Trend #5

• you are your data

• self-tracking wearables will become more widespread and brands will have a more holistic view of your lifestyle

THE CHANGING STOREFRONT

• content has become a sales channel via mobile and second screen technology

Trend #6

• relevant product info will be delivered to shoppers at key points along path to purchase

THE CLOCK IS TICKING.What will you do differently this year to stand out in the industry?

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DESIGNED BY EMMA NEMTIN