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The True ROI of Letting Influencers Run Your Content Production

Date post: 25-Jul-2015
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TRUE ROI CONTENT PRODUCTION Of Letting Influencers Run Your The
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Page 2: The True ROI of Letting Influencers Run Your Content Production

Content marketing is still kingonline, and influencer-basednative advertising is one of theleading ways to make the mostof it. 

But are you aware of the realbenefits of letting Influencersrun you content production?

Page 3: The True ROI of Letting Influencers Run Your Content Production

CONTENT MARKETING ON STEROIDS

Page 4: The True ROI of Letting Influencers Run Your Content Production

LIKES1500

Influencer Marketing allowsbrands to increase reader

engagement. The average native adarticle is shared 25.11times by its readers on

their personal social mediaplatforms

INFLUENCERMARKETING

It also allows marketersto get their point acrosswith a deeper impact in

an increasingly busyspace

Page 5: The True ROI of Letting Influencers Run Your Content Production

But ROI isn't only about engagement and lead generation!

Page 6: The True ROI of Letting Influencers Run Your Content Production

You win at the productivity game because you are ableto benefit from the influencers' work

Influencer-based native advertising will help you reach untapped parts of yourmarketing funnel.

Potential customers can become aware ofproducts and services they otherwise mightnot have found.

It revitalizes your content by adopting severaleditorial angles or working on a vertical approach(one editorial angle) shared in several language indifferent country.

1 - HIGHLY TARGETED PERFORMANCE

Page 7: The True ROI of Letting Influencers Run Your Content Production

2 - PARTNERING WITH INFLUENCERS

Is the chance to: 

benefit from influencers vast existingnetworks.

better reach people thanks to theengagement rate.

Page 8: The True ROI of Letting Influencers Run Your Content Production

3 - THREEFOLD NATIVE ADVERTISING PERFORMANCE

The publication will reach themedia’s natural audience first

01

03Good quality content willgenerate user engagement

02Influencers usuallyhave a cross-mediastrategy online:they develop alternatecommunities on varioussocial media platforms

Page 9: The True ROI of Letting Influencers Run Your Content Production

One last benefit of Influencer basedNative ROI: online reputation!

High quality native advertisingpublications will necessarily rankwell on your brand search enginequeries. 

It will strengthen your brandimage on the long run and can, insome cases, bury bad press furtherdown Google search engine resultpages.

Page 10: The True ROI of Letting Influencers Run Your Content Production

SO INFLUENCER-BASED NATIVE ADVERTISING...

Will help youachievehighly

targetedperformance

Benefit froma

partnershipwith

influencers

Enjoy athreefold

NativeAdvertising

performance

Impactpostively yourbrand onlinereputation

Page 11: The True ROI of Letting Influencers Run Your Content Production

Thank you

If you’re planning a native advertising campaign, we’d love to help!

Upfluence Runway SF 1355 marketstreet, San Francisco, CA, 94114,USA

www.upfluence.com Contact: Kevin [email protected]+33 970 447 443


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