Date post: | 22-Nov-2014 |
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THE TRUTH TO DEVELOPING & LAUNCHING AN
APP THAT SELLSwww.BHCLMerchantBankers.com
SO YOU HAVE A GREAT IDEA FOR A MOBILE APP THAT WILL DRIVE THE WORLD INTO FRENZY BUT YOU DO NOT KNOW WHERE TO BEGIN. A GREAT IDEA IS ONLY 10% OF THE EQUATION. COMMITMENT, AND EXECUTION AND DELIVERY IS THE REMAINING 90%.
WHY?
BEACUASE ASPIRING ENTREPRENEURS HAVE BRILLIANT IDEAS EVERY DAY. IN ORDER FOR YOU TO MAKE IT TO THE FINISH LINE OF THE TECH WORLD YOU MUST HAVE TENACITY, COMMITMENT, FORESIGHT, THICK-SKIN AND UN-WAVERING FAITH IN YOURSELF AND YOUR IDEA.
DO YOU REALLY HAVE A GOOD
IDEA?
DOES YOUR APP SOLVE A PROBLEM OR MAKE LIFE EASIER?
HAVE YOU DONE YOUR RESEARCH?
1. IDENTIFY YOUR COMPETITON AND WHAT THEY OFFER.
2. SHAPE YOUR IDEA AND ADD IMPROVEMENTS TO EXISTING PRODUCTS TO GIVE YOU AN EDGE.
3. CUSTOMER REVIEWS - WHAT THEY LIKE OR DISLIKE?
ARE YOU THINKING OUTSIDE THE BOX?
LEAVE NO IDEA UNTURNED. BE CREATIVE. DEFINE YOUR MODEL. LAUNCH IT QUICKLY.
KNOW YOUR PRODUCT
HOW IT WORKS BACK AND FRONT END WHAT INFORMATION YOU ARE GOING TO
COLLECT? NAVIGATTION & USER FLOW BEHAVIOUR MODEL REVENUE MODEL INQUIRIES AND SUPPORT
BE THE AUTHORITY
DO YOU HAVE A REVENUE MODEL?
FREE APPS DOMINATE THE MARKET, CREATE A MODEL BEYOND APP STORE PURCHASE.
CREATE AN ATTRACTIVE REVENUE MODEL FOR INVESTORS.
USE VISUALS & MIND MAPS
USE LOTS OF ILLUSTRATIONS AND MIND MAPS.
FORCE YOUR MIND TO THINK CREATIVELY.
SEE THE ENTIRE PICTURE FROM A GLOBAL VIEW.
DOCUMENT EVERYTHING
KEEP A CLEAR ACCOUNT OF EVERY NOTE, DOCUMENT AND ILLUSTRATION YOU PRODUCE. YOU WILL NEED THIS TO PROTECT YOUR INTELLCECTUAL PROPERTY.
FEDDBACK, FEEDBACK, FEEDBACK
GET FEEDBACK FROM A CIRCLE OF ADVISORS.
LISTEN AND RESPOND WITH SOLUTIONS.
BE OPEN TO CONSTRUCTIVE CRTICISM.
SPEAK TO A QUALIFIED CONSULTANT.
THE WIREFRAME
DETAILED OPERATING WORKFLOW
POINT AND CLICK MODEL OF THE APPLICATION
DESIGN FORMATION
REFINE BEHAVIOR MODEL
USE SUPPORTING DOCUMENTATION
MONEY TIME
BANK-ROLLING YOUR OWN APP IS A MISTAKE.
DEVELOPMENT IS NOT THE ONLY COST OF DOING BUSINESS. DEPENDING ON IN-APP STORE PURCHASES AS A REVENUE MODEL IS A MISTAKE.
TO LAUNCH A SUCCESSFUL APP YOU MUST HAVE:
• A MARKETING BUDGET
• A LEGAL BUDGET
• AN ACCOUNTING BUDGET
• AN ONGOING DEVELOPMENT BUDGET
• AN OPERATING BUDGET
BE PREPARED TO MAKE THE TRANSITION FROM BUILDING AN APP TO BUILDING A BUSINESS AROUND THE APP. THERE IS A BIG DIFFERENCE.
THE PRESENTATION
TAKE A COMPLEX IDEA AND MAKE IT SIMPLE
EXPLAIN WHAT IT DOES IN TEN WORDS OR LESS
KNOW NOW THE INTIMATE DETAILS
MAKE OTHERS UNDERSTAND THE CONCEPT EASILY
FOCUS ON MINIMAL VIABLE PRODCUT
FOCUS ON THE MINIMAL VIABLE PRODUCT - GET YOUR APP INTO THE MARKETPLACE.
LAUNCH WITH CORE FEATURES
NEW IDEAS AND FEATURES WILL COME- WRITE THEM DOWN FOR PHASE 2, 3…
CHOOSE DEVELOPER CAREFULLY
CODING CHOPS
DESIGNER EYE
DEFINED BENCHMARKS
CLEAR COMPLETION DATE
CLEAR PAYMENT SCHEDULE
COMMUNCATION IS VITAL
PREPARE FOR LAUNCH
YOU ARE NEAR THE FINISH LINE. POLISH UP ANY LOOSE ENDS AND PUT THE FINAL TOUCHES ON YOUR APP. ONCE DEVELOPMENT HAS BEEN COMPLETED , CREATE A WEBSITE FOR SUPPORT AND BASIC INFORMATION.
MARKETING STRATEGY
“BUILD IT AND THEY WILL COME WILL COME” IS A RECEIPE FOR IMMEDIATE FAILURE. A MARKETING STRATEGY REQUIRES PLANNING AND ADDITIONAL RESEARCH TO BE EXECUTED PROPERLY.
MARKETING CHANNELS
o SOCIAL MEDIAo EMAIL BROADCASTINGo MEDIA BUYSo AFFILIATE NETWORKSo BANNER SYNDICATIONSo PAY-PER-CLICK ADVERTISING
LAUNCH PHASE ONE
FOCUS ON
CUSTOMER FEEDBACK AND RESPONSE TECHNICAL SUPPORT DELEGATE TASKS
MULTI-PHASE FINANCE
YOU WILL REQUIRE ADDITIONAL CAPITAL. PROVE YOUR MODEL, KEEP THE BOOKS ORGANIZED, AND GAIN TRACTION TO SECURE ADDITIONAL ROUNDS OF FUNDING. WITH EVERY ROUND OF MONIES RAISED, THE APP BECOMES MORE VALUABLE PREPARING YOU FOR THE PROMISE LAND – THE ACQUISITION.
ACQUSITION
YOU APP IS GROWING LIKE WILDFIRE, REVENUES ARE INCREASING AND YOUR USER BASE IS GROWING BY THE MINUTE. HERE COME THE OFFERS TO BUY. THERE ARE NUMEROUS STRATEGIES WHEN IT COMES TO CONSIDERING AN ACQUISITION AND YOU WILL WANT A TEAM OF EXPERIENCE ADVISORS TO GUIDE YOU THROUGH THIS PROCESS.
This presentation was prepared by George Lovato Jr., Principal of BH Capital Ltd. and BHCL Merchant Bankers.
Contact Information
Office: 505-265-5123
Address: 2527 Virginia St NE STE FAlbuquerque NM, 87110
Website: http://www.bhclmerchantbankers.com/#!technology/c294
Just Ask George webcast: https://www.youtube.com/user/BHCapitalLTD
Linkedin: www.linkedin.com/in/georgelovatojr/