Date post: | 01-Sep-2014 |
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Technology |
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Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck
Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc
INTRODUCTIONS
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@MuhammadInc! @hccmis!
THE CASE FOR CONTENT
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CREATING ���ENOUGH CONTENT ���
IS HARD
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CMI
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“64% of B2B content marketers say they are challenged with producing enough content.”
@MuhammadInc! @hccmis!
THE ANSWER: REPURPOSING
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@MuhammadInc! @hccmis!
RICH MEDIA CONTENT
TURKEY SANDWICH STRATEGY
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@MuhammadInc! @hccmis!
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REPURPOSE
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@MuhammadInc! @hccmis!
THIS WEBINAR AS A TURKEY
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@MuhammadInc! @hccmis!@SlingshotSEO | www.SlingshotSEO.com
WEBINAR
SLIDEDECK NOTES/OUTLINE AUDIO
GOOGLE+ HANGOUT RECORDING
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WEBINAR
SLIDEDECK
TRAINING MATERIALS SLIDESHARE
NOTES/OUTLINE
RECAP BLOG POST
AUDIO
PODCAST TRANSCRIPTS
QUOTES
PRINT MATERIAL
BLOG POSTS
INFOGRAPHIC WHITE PAPER
GOOGLE+ HANGOUT RECORDING
YOUTUBE VIDEO
@MuhammadInc! @hccmis!
HOW TO GET STARTED
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@MuhammadInc! @hccmis!
HOW TO GET STARTED
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• Identify opportunities • Produce the "turkey" • Define possible repurposed elements before
releasing the "turkey" • Execute • STRETCH • Measure and refine • Don’t forget: have fun and be creative!
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WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more informaKon