Stuart GlogoffSr. Consultant, Learning TechnologiesUniversity of Arizona

Colleen LinDistrict Web Site Content Developer Dallas County Community College District

Act 1: Balancing IT's Role in the Enterprise Presenting an overview of how our two

institutions are using a YouTube channel to recruit students, promote programs, and reach out to parents, alumni and the community

YouTube’s analytics Challenges Q & A

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Nov. 2008 comScore Video Metrix service reported◦ 97 million viewers watched 5.1 billion videos on

YouTube.com (52.3 videos per viewer) ◦ more than 146 million U.S. Internet users watched

an average of 87 videos per viewer in November 2008

◦ 77% of the total U.S. Internet audience viewed online video

◦ average online video viewer watched 273 minutes of video

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"Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago," comScore, January 5, 2009. http://www.comscore.com/press/release.asp?press=2660

Colleges & universities are looking for ways to:◦ deliver new media to students, parents, alumni,

and funding agencies◦ leverage investments made in producing

marketing videos◦ provide promotional materials where prospective

students are at (and looking for it)

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youtube.com/DCCCDCollege

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youtube.com/arizona

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youtube.arizona.edu

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from cartoonist Greg Williams’ WikiWorld, a weekly comic published by The Wikipedia Signpost

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Managing a centralized project within a highly de-centralized environment

Gaining institutional support (May you come to the attention of those in authority)

Gaining buy-in from administrators who have a more traditional approach to marketing campus programs

Producing quality video Captioning for hearing impaired

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“May you find what you are looking for”