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Page 1: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping
Page 2: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

presented by David BlaiseTop Secrets of Promotional Products Sales

www.TopSecrets.com

Co-founder of www.SmartEQP.com

Copyright © David Blaise, Blaise Drake & Company.

All rights reserved. Reproduction in any form is unlawful

Page 3: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

The MVPs of Marketing:

• Message

• Vehicles

• People

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 4: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

From Obscurity to Loyalty

Total Obscurity

Recognition

Comfort

Loyalty

Page 5: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Your Patterns Determine Your Results:

Do Something Each Day toCreate Awareness Among

Some Element of YourTarget Market

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 6: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Vary Your Approach:

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

• Blog posts• Text messages• Web video• Web audio• Podcasts• Opt-in forms• Squeeze pages• Autoresponders• Email sequences

• In-Person Visits• Phone Calls• Email• Catalogs• Direct Mail• Random Samples• Spec Samples• Preproduction Samples• Websites

Page 7: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Everywhere They Look, There You Are!

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

• Social Media• Email Inbox• News Clipping• Catalog Mailing• Appointment• YouTube Video• Podcast

• Networking Functions• Trade Shows• Mailbox w/Self-promo• Telephone Follow-Up• Offer of Free PDF Report• Offer of E-Newsletter• Plan Spontaneous Run-in

Page 8: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Question:

Can Your Sad, PatheticCompetition ReallyCompete With This?

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 9: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Important Points:

• Intelligent Repetition of Contact is Key

• This Positions You as the OnlyViable Choice

• Nearly Everything Works Better witha Phone Follow-Up

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 10: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Important Points:

• Plan Several Sequences that VaryAccording to First Contact

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

• Networking Function

• Referral

• Cold Call

• In-Person Visit

• Gift Sequence

Page 11: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

When You Focus 95% ofYour Effort on Proactive Targeting, Qualifying & Follow-Up, You Get to

Choose Your Client Base!

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 12: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Questions?

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

Page 13: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

One Final Thought…

“If you don’t know where you’re going, any road will

take you there…”The Cheshire Cat

Page 14: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

Please complete your session evaluation now to receive credit for session

attendance.

Page 15: The Ultimate 90 Day Marketing Plan - expo.ppai.org · The Ultimate 90 Day Marketing Plan: How To Create The Client Base Of Your Dreams • Social Media • Email Inbox • News Clipping

The Ultimate 90 Day Marketing Plan:How To Create The Client Base Of Your Dreams

presented by David BlaiseTop Secrets of Promotional Products Sales

www.TopSecrets.com

Co-founder of www.SmartEQP.com

Copyright © David Blaise, Blaise Drake & Company.

All rights reserved. Reproduction in any form is unlawful


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