Home >Business >The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

Date post:08-May-2015
View:3,258 times
Download:0 times
Share this document with a friend
A "hyper keynote" and panel presentation made at our Advisory Trade Member Executive Summit in Chicago on 9/12/2007. (added panelists slides - inadvertently left them off in first posting)
  • 1.THE UN-USUALSUSPECTSECM MEETSWIKIS, SAAS,OPEN SOURCE Facilitated by Dan KeldsenDirector, Market Intelligence at AIIM dkeldsenaiimorg1 Friday, October 19, 2007 1

2. BRIEF HISTORY OF DAN 17 years of Marketing Experience 16 years of ofcial IT Experience Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work 3.5 years working within Perot Systems ($3 Billion annual revenue) Who knew that voting for him meant Id work for him 12 years later? Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM Friday, October 19, 20072 3. WHATS HAPPENING ININFORMATION MANAGMENT TODAY?Friday, October 19, 20073 4. Infinite Choices,Infinite Power4 Friday, October 19, 20074 5. TOO MANY CHOICESFOR SOLUTIONSFriday, October 19, 20075 6. Equals MassiveHeadache!6 Friday, October 19, 20076 7. CHAOS&INDECISIONFriday, October 19, 20077 8. TRAPPED BY I.T.? Friday, October 19, 20078 9. BUT CLIFFTHATNOTES:DOESNTYES, IT SELLDOES!BOOKS Friday, October 19, 2007 9 10. WERE BUSIER THAN EVER Friday, October 19, 2007 10 11. WE HAVE MOREINFORMATION THANEVER BEFOREFriday, October 19, 200711 12. ARE THE CHOICES IVEMADE HELPING MYBUSINESS?Friday, October 19, 2007 12 13. WHAT DOES THE MARKETTHINK OF THE NON- TRADITIONAL WORLD?Friday, October 19, 2007 13 14. SURVEY SAYS... Friday, October 19, 200714 15. IMPORTANCE TO YOU Critical/highModerate Not at AllHUH?100%IMPO 75%RT Enterprise 2.0,AN Wikis, Blogs, RSS, 50%C SaaS,EOpen Source 25%Critical to ModerateOver 60-70%0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt.Enterprise Search IAIOADeliveryContent SecurityData Leak Prev.Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Friday, October 19, 200715 16. YOUR UNDERSTANDING Expert/Good Familiar VaguelyNone100%Unde 75%rEnterprise 2.0,s Wikis, Blogs, RSS,ta SaaS, 50%n Open SourcediVague to No Understandingn25% Over 50-70%g Tide is Rising Here0%KMInnovation Mgmt. SNA WCM Portals DAM SaaSOpen SourceBPMRecords Mgmt. Enterprise SearchIA IOA DeliveryContent SecurityData Leak Prev. Enterprise 2.0Wikis,blogs,RSSCollab.Findability Friday, October 19, 2007 16 17. CHASM TIMETHE MARKET IS NOT A SINGLE MASS EARLY ADOPTORS EARLY INNOVATORS CHASM LATE INNOVATORS MAINSTREAM LAGGARDS Friday, October 19, 200717 18. TECHNOLOGY ADOPTION STRATEGIESConservatives: Pragmatists: Stick with whats proven!Stick with the herd! Visionaries: Skeptics:Get ahead of the herd!Just say No!Techies: Just try it! Friday, October 19, 200718 19. TECHNOLOGY ADOPTION LIFE CYCLEMain StreetTornado EarlyMarketChasmBowling AlleyFriday, October 19, 2007 19 20. DARWIN-TIMEOUT EVOLVING your competition is THE key Dont overrun the appetite of consumers/buyers and accelerate off into no-mans land Mergers & Acquisitions are one route - expensive What are the alternatives? Friday, October 19, 2007 20 21. DEALING WITH DARWIN Friday, October 19, 2007 21 22. BECAUSE IF YOUDONT...Friday, October 19, 2007 22 23. YOUR COMPETITORS ARE RUNNING 24/7,EVEN IF YOU ARENT...Friday, October 19, 2007 23 24. BUT DONT TAKE MY WORDFOR IT... Friday, October 19, 200724 25. Friday, October 19, 2007 25 26. Friday, October 19, 2007 26 27. Friday, October 19, 2007 27 28. Friday, October 19, 2007 28 29. Friday, October 19, 2007 29 30. Friday, October 19, 2007 30 31. Friday, October 19, 2007 31 32. Friday, October 19, 2007 32 33. Friday, October 19, 2007 33 34. Friday, October 19, 2007 34 35. Friday, October 19, 2007 35 36. Friday, October 19, 2007 36 37. Friday, October 19, 2007 37 38. Friday, October 19, 2007 38 39. SO,WHATS HAPPENING INDELIVERY MODELS,AND HOW CONTENT ISCREATED TODAY? Friday, October 19, 2007 39 40. THE UN-USUAL SUSPECTSAlfresco - Open Source ECM SocialText - Enterprise Wikis SpringCM - ECM On-Demand Friday, October 19, 200740 41. As Director of Services at Alfresco, Peter Monks isresponsible for leading Alfrescos consulting servicesorganisation. Peter joined Alfresco in early 2007, and hadspent most of the previous decade working in the webcontent management space, in both consulting (Avenue A |Razorsh,Vignette Professional Services,PricewaterhouseCoopers) and product management(Vignette) roles. Prior to that, Peter had specialised in 3 tierclient / server applications based on BEAs Tuxedo productline for nancial services organisations. Friday, October 19, 2007 41 42. Jeff Brainard - With over ten years experience, Jeff Brainard isexperienced in messaging, collaboration and related securitytechnologies. Jeff is Director of Marketing at Socialtext, anenterprise wiki company, where he manages the company'soutbound product marketing and lead-generation activities.Previously, Brainard worked in senior sales and marketingmanagement roles at Reconnex, Mirapoint, AirFlash/Webraskaand Sun Microsystems. Friday, October 19, 200742 43. Dan Carmel, CEO - brings more than 20 years of executive leadership experience toSpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at FoundationCapital, a Silicon Valley Venture Capital rm. Before joining Foundation Capital, Dan servedas President and CEO of Itemeld, which was acquired by Informatica in 2005, and beforethat was Vice President and General Manager of the Legal / Professional Services businessunit, for Interwoven, one of the leaders in the Enterprise Content Managementmarket. Dan joined Interwoven as part of the successful merger between Interwoven andiManage, where Dan was Vice President of Marketing and Business Development. During Dan's career he has been an executive at several start-ups, where he wasinstrumental in guiding new ventures to become market leaders in CRM (Vantive) InternetCommerce (Selectica) and International Payments (Sonnet Financial). Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from theUniversity of Pennsylvania and an MBA from the Stanford Graduate School of Business.Friday, October 19, 200743 44. BACKGROUND TIME STRAIGHT FROM THEUN-USUAL SUSPECTSFriday, October 19, 2007 44 45. Peter MonksDirector of Services at AlfrescoFriday, October 19, 200745 46. The People John Powell, CEOFormer COO of BusinessObjects John Newton, CTO & ChairmanFormer Co-Founder of Documentum (now EMC) Kevin Cochrane, VP of Product ManagementFormer VP of WCM at Interwoven Matt Asay, VP of Business DevelopmentFormer VP of Open Source Strategy at Novell Friday, October 19, 200746 47. Introducing Alfresco OpenOpen source, open standards SourceBest-of-breed open source componentsEnterprise-scale, enterprise-infrastructure,Enterpriseenterprise-controlDocuments, records, XML, web content, images,Content rich media, code Most experienced content management team in theManagementworld, from Documentum and Interwoven Friday, October 19, 2007 47 48. How Do We Make Money? Open SourceGPL Dual LicenseSupport andMultiple Channels Distribution Services Low cost of Most popular Try before buy Telesales distribution license Maintenance and Local integrators Global reach Protects support for Major SIsembeddingproduction use Communityopportunities OEM embedding development Certification & indemnification Friday, October 19, 200748 49. The Open Source ModelReally Works 600,000+ downloads 15,000 Registered Community 12,000+ installations300+ customers Leading Governments, Banks,Publishers, Education, ProfessionalServices Industry Recognition Network World World Economic Forum EContent 100 Friday, October 19, 200749 50. Jeff BrainardDirector of Marketing at Socialtext Friday, October 19, 2007 50 51. Introducing Socialtext Wikis:New Tools for Creating & Managing Content September 2007 Friday, October 19, 2007 51 52. McKinsey Global Survey 2007 Given hindsight, nearly two-thirds of companies surveyed would have invested more or sooner in Web 2.0 technologies, like wikis.Friday, October 19, 200752 53. McKinsey Global Survey 2007 In addition to internal collaboration, over half of companies surveyedusing Web 2.0 tools to interface with customers & partners.Friday, October 19, 2007 53 54. Key Web 2.0 Findings 80%+ of CIOs surveyed cited efficiency as biggest motivator foradoption of wikis & RSS. Forrester, Fall 2006 Wikis tap into collective knowledge, insights & creativity ofcommunities of people both inside & outside an organization todrive faster creation of higher-quality content. IDC, June 2007 With improved collaboration, we can tackle 16 to 20 new majorinitiatives, rather than just one or two. John Chambers, CEO of Cisco Adoption of critical mass of Web 2.0 technologies blogs,wikis, RSS, social networks give enterprises biggest bang forthe buck. Forrester, July 2007 Friday, October 19, 200754 55. Wikis Change How People WorkIn the pastTodayOccupational spam; everyone is ccd Users digest information as neededValuable info assets lost in the inbox Business knowledge stored in the wikiDifficulty finding information Search/tagging provides instant accessKnowledge around exception handling lost with All knowledge of processes & exceptions stored in turnoverthe wikiProject status handled via scheduled meetings Participants publish real-time status updates to & concallswikiOrganizational silos prevent idea flow Wikis enable cross-functional teamsPartners & customers locked out of Extranets enable deeper participation with collaboration partners & customers 50% of all corporations will have wikis by 2009.Internal Wikipedias will go mainstream by 2010. Friday, October 19, 200755 56. Socialtext Wikis Everywhere Wikipedia-inside knowledgebase Group collaboration & innovation Project & process management Dynamic intranet & Sharepoint wiki Secure, shared workspaces Extended team collaboration Partner & supplier extranets Public knowledgebase Self-service portals Social communities Mobility Friday, October 19, 200756 57. Socialtext Customers Friday, October 19, 2007 57 58. KnowledgeWiki ScreenshotSummary view of RSS feeds page contentfrom any page Add attachmentsOne-click search Add links Tags provide greater contextEdit page & contribute to discussion Inter-workspace links torelevant contentAdd multimedia (images, videos, audio)Friday, October 19, 200758 59. Symantec Wiki Knowledgebase Wikipedia-inside Company-wide knowledge repository Dashboard view tailored to user type/role Whats New summary for communicating news Tagging associates products into categories Instant access via search & tag views Embed links, images & multimedia content Friday, October 19, 2007 59 60. Angel.com Public IVR Wiki (www.socialtext.net/ivrwiki) Friday, October 19, 2007 60 61. Dan CarmelCEO at SpringCM Friday, October 19, 2007 61 62. A Fresh Approach to Enterprise Content ManagementSpringCM in 5 MinutesDan Carmel, CEO Friday, October 19, 2007 62 63. Who is SpringCM? Experienced & dedicated team Industry veterans from Open Text, Hyland, Interwoven, Stellent, Filenet Top tier funding: Foundation Capital Market leading product Enterprise class true SaaS - broadest functionality Innovative solutions development platform / strategy Emerging market leader Top industry partners Over 100 companies in 15 months; many F500 names KM World 100 Companies to Watch Rapidly growing ecosystem of partners Friday, October 19, 200763 64. Customer Pain High Cost or Lost Productivity Paperlessremains elusive Many doc processes not automated Notrue E in ECM Most applications are departmental Incremental application cost high Require add-ons Customization, integration, PS Ongoing support, upgrades Challenging for IT outside of most pressing needs Large unmet need in corporations Medium businesses neglected High risk, long time to deployFriday, October 19, 200764 65. SpringCM: The SaaS Advantage Complete software as a service means: Broader functionality than deployed SW can deliver Up and running in days not months Nothing to install Low cost Low risk application fit, HW/SW and time/cost Easy to administer Easy to use Easy to integrate full web services API Rapid releases new functionality responsive to needs Greater insight into actual use patterns Community - can be created Friday, October 19, 200765 66. The Opportunity For large established ECM providersUse SaaS to target smaller opportunities Partner to avoid internal conflicts Service bureaus, MFPs, ISVsAdd SaaS to your offerings Web services integration / DM utility on the web VARs, ResellersPartner and build solutions on SaaS platforms to gain SaaSadvantage for your business Friday, October 19, 200766

of 66/66
THE UN-USUAL SUSPECTS ECM MEETS WIKIS, SAAS, OPEN SOURCE 1 Facilitated by Dan Keldsen Director, Market Intelligence at AIIM dkeldsen<at>aiim<dot>org 1 Friday, October 19, 2007
Embed Size (px)