Date post: | 19-Oct-2014 |
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Business |
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The Unexpected Benefit of Interactive Prototypes in New Product Development
Mark A Hart, NPDP
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Sequential Development
•Select one idea
•Scope the project
•Craft business model
•Develop the product
•Test internally
•Produce prototypes
•Test externally
•Craft communications
•Launch the product2
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Administration
•Formal management process
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Administration
•Formal management process
•Resource management process
•Other explicit processes, checklists, procedures, and practices
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Sequential Development
•Select one idea
•Scope the project
•Craft business model
•Develop the product
•Test internally
•Produce prototypes
•Test externally
•Craft communications
•Launch the product5
Agile / Lean
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Common Uses of Prototypes
•Produced quickly by functional specialists to evaluate design parameters
•High-fidelity integration of components from multiple disciplines
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Interactive Prototypes
•Users perform tasks
•Users solve problems
•Fast feedback
•Detect mismatches
•Reveal difficiencies
• Impact orientation
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Interactive Prototypes
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Improve user experience [UX]
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Unexpected Benefit
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Changes the way the network approaches development
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Unexpected Benefit
•New opportunities for cooperation, collaboration, and harmony
•Reduction of the innovation gap
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Unexpected Benefit
•Fewer tasks defined explicitly
•Tacit knowledge developed
•Real-time corrections
•Cohesion
•Appreciation of other perspectives
•Situational awareness
•Network agility
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Unexpected Benefit
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The potential for innovation improves
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OODA Loop Sketch adapted from Boyd’s “The Essence of Winning and Losing” 1995
Feedback, Feed Forward, and Implicit Guidance & ControlFeedback, Feed Forward, and Implicit Guidance & Control
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Unexpected Benefit
•Development capabilities of the network are enhanced
•Development approach becomes more recursive
•Development Experience [DX] improves
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Developing Winners: Assimilating the Insights Encapsulated in Boyd's OODA Loop
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www.Developing-Winners.com
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The Unexpected Benefit of Interactive Prototypes in New Product Development
Mark A Hart
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www.OpLaunch.com
Twitter: @OpLaunch
16 December 2013