60
The unstoppable power of leaderless organisations A tale about the sweet spot between centralisati and decentralisation
| Date post: | 21-Jan-2015 |
| Category: |
Technology |
| Upload: | traindetrainer |
| View: | 17,101 times |
| Download: | 1 times |
2. Please let me introduce to youStarring 3. If you cut off his head, chances of survival are smallSpider 4. .. and also starring .. 5. The harder you fight him, the stronger it gets Starfish 6. 7. Can you spot the starfish and the spider? 5 challenges ahead 8. Look at the slide and decide which of the2pictures has a head (someone in charge) and which one is left without a leader. 9. Challenge1 10. The internet doesnothave apresident ;a librarydoes 11. What about challenge2 ? 12. The music industry haspresidents ;Emule (P2P-sharing) does not (we dont even know who founded it,so there isno oneto sue ) 13. Challenge3 : spot the starfish and the spider 14. The Apache were organisedinindependentcircles;Faraos were thekingsof society 15. Challenge4 : starfish in sight? 16. The CIA is acentralizedcompany; Al Qaida is anopen system .It does not have central intelligence; the intelligence is spread throughout the system (it is made up of largely independent cells) 17. If you take out a cell no damage is done 18. Finalchallenge 19. You kinda get the picture,right ? 20. Its a natural reaction, when attacked, to adopt acommand-and-controlmentality. But this strategy fails if you are fighting a starfish organisation. 21. When attacked a decentralized organisation tends to become even more open and decentralized 22. Spiders and starfish aretwocompletely different organisms 23.
What characterizesa starfish organisation? 24. 1 . Starfish organisation consist of many small non-hierarchical groups ( circles ) 25. In the internet era its much easier to form and join circles. But because participants arent spending every moment together, their bond isnt as strong. 26. 2 . Starfish organisation are not run byCEO s;in stead they can count oncatalysts 27. A catalyst knows that values (trust and understanding) are a stronger binding force than authority 28. A catalyst is any element or compound that initiates a reaction without fusing into that reaction A catalyst gets a decentralized organisation going and then cedes control to the members. In letting go of the leadership role, the catalyst transfersownership and responsibilityto the circle 29. 3.Ideology is thegluethat holds decentralized organizations together 30. Put people in an open system and they automaticallywant to contribute 31. However, starfish organisations spawned by the internet may haveless meaningful ideologiesthan offline equivalents.An Apache would do anything to save a fellow tribe member. Members of say Wikipedia arent going to die for each other 32. 4 . Almost every decentralized organization that has made itbig, was launched from apreexisting platform 33. Be aware thatcentralized organisations arent set upto launchdecentralized movements . Leaders in top-down organisations want to control whats happening, thereby limiting creativity 34. Does this all meanthat starfish organisationsareinvincible ? 35. 36. Strategy1 : Go after the and give them reasons to change it 37. Give people toolsGive people 38. Changing ideology succeeds bestif your mission is not to change ideologybut to help people 39. Strategy2 : centralize them! 40. When the Americans gave the Nantans (the catalysts in Apache society)cows , their power shifted from symbolic to material. The power structure, once flat, became hierarchical 41. x += 42. Once people gain a right to propertythey quickly seek out a centralized systemto protect their interests 43. Looking from the starfish perspective:If you want your starfish organisation to thrive, be aware that you are not turningacatalystinto aCEO! 44. Strategy3to combat starfish:decentralize yourself If you cant beat them,them 45. Does this all mean that starfish organisations are allwaysthe best wayto go? 46. 47. An airplane better had acaptainon board 48. When you give people freedom you get incredible creativitybut alsovariance . Variance is not always the way to go 49. If you want to make a powerful statement for setting people free, you had betterget organised 50. As industries become decentralized,overall profits decrease. So, if you are in for the money,you have to put in an element of centralisation . 51. Its all about finding thesweetspot betweencentralisationand decentralisation.. 52. Take acentralizedcompany with adecentralizeduser experience 53. The more importantsecurityandaccountabilitybecomein a given industry, the more likelythat the sweet spot will tendtoward centralization 54. Apple understood that the record labels were too centralized, but that illegal offerings like eMule posed too much a risk for many consumers 55. Found yoursweet spot ?Congrats! 56. But dont loose your head now! 57. Just because you are on thesweet spotnow, doesnt mean it wont shift in the future .. 58. 59. Source This presentation isMarinaNoordegraafsvisual adaptation of the message and content of the book Thestarfishand the spider by Ori Brafman en Rod A. Beckstrom( www.starfishandspider.com ) 60. Illustrations
