The PCG Un-webinar

Collecting ideas and best practices from the fieldNovember 2, 2012

Suzanne Lagoni, Heather Beatty and Ken Miller (Bean’s Café)

Covenant House• Set a financial goal; Covenant House’s goal was about double

the first year’s revenue• Integrate PCG in all fundraising activities and messages

throughout the year• Make PCG a call to action in their kick-off event• Make PCG info available in all E-communications• Run campaign information throughout the year• Use social media to communicate PCG• Ask donors to “pledge” to PCG during a special event

Bean’s Cafe• Developed a strategy – what we’re going to do long-term to

increase donors and amount raised.• Worked for intense exposure just before January 1.• Time is a critical resource.• Sent postcards, they’re more economical.• Did PSAs – free, 30-seconds.• Email e-blast up to 4,000 recipients.• Email signatures.• Place message on incoming call system.• Splash page on your website.

Food Pantry Wasilla• Small staff• Collaborated with other nonprofits in the Mat-Su

Valley to purchase local advertising• Developed a Facebook promotion• Used radio and newspaper messaging• Coordinated promotion activities with other local

organizations to spread the work

CCS Early Learning Center• Want to make sure clients/families have the

information about PCG so they can decide whether to give

• Set a goal of $25 for every child enrolled (320 children currently enrolled)

• Using electronic reader board to promote PCG and Mat-Su PCG collaboration

• Email blasts include PCG info (1 in December, 3 or 4 more during filing period)

Alzheimer's Resource Agency

• Used Twitter and Facebook• Included PCG in every newsletter• Included a thank you in the newsletter• Created a tent card for distribution• Worked with a local business that is willing to

offer matching funds for employee donations

Collaboration• Collaboration by geography, by cause type, by service

type, etc., can help propel activity and awareness• Shared resources such as a collaborative social media

campaign via Facebook to build awareness

Collaboration• The local collaboration may energize local media to cover

PCG • Orgs can talk about community-betterment when groups

collaborate• Other benefits of collaboration is to raise awareness among

local groups of each other

When to promote PCG• Performance data shows that the first half of

January is the most active filing period.• Plan promotional activities to take advantage of

this window.

Matching dollars

• See if you can find a local business to offer a match for every dollar raised (or a portion).

• Some businesses like ConocoPhillips, Wells Fargo and BP already match employee gifts through PCG – remind your donors in case their employer will match their gift.

Communicating effectively• Make financial goals easy to understand:

– “We are trying to raise $25 per child/client.”

• Focus – always – on community impact:– “We use our Pick Click Give dollars, to support our summer camp. This

year we’re receiving $3,900. 66 individuals chose to give to us though Pick Click Give for a total of $3,900, and what that means, next year 26 area kids get to go to summer camp, and just enjoy the outdoors in a week long summer day camp. These children would not normally be able to go to camp, so what we used our Pick Click Give dollars is for a scholarship fund so kids can go to camp.” Comment by Josselyn O’Connor with the Kenai Watershed Forum, on KSRM radio

Upcoming webinars• Find previous webinar slides at PickClickGive.org, Information

for Organizations, Bright Ideas• Tuesday, November 13 – 3:00 to 3:30

– Social Media I – For organizations that have just started using tools like Facebook and Twitter.

• Monday, November 19 – 3:30 to 4:00– Statewide Marketing Campaign – a “sneak peak.”

• Tuesday, December 4 – 11:30 to 12:00– Social Media II – For organizations that regularly use tools

like Facebook, Twitter, YouTube, etc.

Upcoming webinars

• Wednesday, December 19 – 3:30 to 4:00– Telling Your Story – Learn powerful ways to share your story

with people who care about your cause.• Tuesday, January 8– 12:00 to 12:30

– Public Relations – Learn how to use media and other outreach tools to enhance your participation.

• Wednesday, March 6 – 2:00 to 2:30– Preparing for a Final Push – Hear a campaign update.

• Thursday, March 28 – 11:30 to 12:00– Wrapping It Up – The statistics as we know them.

Thank You!!