The U.S. Frozen Fruit Category and Innovation
Needs
Background
Category Trends
Innovation Needs
• Who we are
• Business Model
• Capabilities
• 52 Week Trends
• Household Penetration
• Organic
• Sanitary Design
• Energy and
Resource
Conservation
• Training
Agenda
2
Unique Vertically Integrated Platform With Leading Market Positions in a Number of Categories
Healthy Beverage Healthy Fruit Healthy Snacks
Premium Juice &
Other Shelf Stable
Beverages
IQF Fruit
Aseptic
Non-Dairy
Fruit Preps
Re-Sealable
Pouches
Protein Bars
Fruit Snacks
Consumer Products
Global Sourcing of Organic/Non-GMO Ingredients for the Food Industry
and our own Consumer Products Segment
Global Ingredients
3
“Two-Touch” Integrated Business Model
4
Operate in Growing Organic/Non-GMO Markets
ORGANIC
US Food & Beverage
SALES ($ Billions)
NON-GMO
Source: Organic Trade Association
11.0%
12.4%
Y-O-Y Growth
Y-O-Y Growth
2013A 2014A
2013A 2014A
$178
$200
Underpinned by Growing CONSUMER TRENDS
Awareness of Linkage Between Diet & Health
GMO, Food Additive & Allergen Concerns
Evolving Consumer Demographics (Millennials & Boomers)
5
Source: Packaged Facts
$40
2015A
$36 $32
U.S. Retail Frozen Fruit Category
6
Category Trends $1,171,813,073 +7.3% VYA
• 52-Week Total Frozen Fruit + Smoothie
7
Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).
•
$0
$200.000.000
$400.000.000
$600.000.000
$800.000.000
$1.000.000.000
$1.200.000.000
$1.400.000.000
June 12, 2015 June 12, 2016
Dollar Sales
Frozen Fruit Smoothie
+7.3%
0
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
June 12, 2015 June 12, 2016
Unit Sales
Frozen Fruit Smoothie
+3.2% $1,091,744,324
$1,171,813,073
95.0%
5.0%
96.0%
4.0%
241,143,907 248,967,743
90.0%
10.0%
91.8%
8.2%
52-Week Total Frozen Fruit
26,7% 26,8%
32,7%
0%
5%
10%
15%
20%
25%
30%
35%
2013 2014 2016
Multi-Outlet Frozen Fruit Household Penetration
8
Source: IRI Household Panel Data
Category Trends Organic $123,297,396 +37.1%
• 52-Week Total Frozen Fruit Organic vs. Conventional
9
Source: IRI Advantage Multi-Outlet 52 Wks Ending 7.10.16. (does not include Costco, Whole Foods, Trader Joe’s)
• .
10,9%
89,1%
Latest 52 weeks Dollar Sales Share
Organic Conventional
10,8%
89,2%
Latest 52 weeks Unit Sales Share
Organic Conventional
Category Trends $1,124,632,064 +8.5% VYA
• 52-Week Total Frozen Fruit by Flavor
10
19,9%
21,0%
4,1% 1,4%
17,3%
16,0%
3,1%
3,8% 5,2%
2,6% 3,0%
0,6%
2,0%
Multi-Outlet Total Sales
Strawberries
Blueberries
Raspberries
Blackberries
Mixed Berry
Mixed Fruit
Peach
Cherries
Mango
Pineapple
Other
Fruit Pulp
Veggie
Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).
-7,1% -0,9%
0,1%
6,7%
7,6%
10,1%
10,2%
10,5%
10,6%
11,7%
16,3%
21,6%
272,1%
-25,0% 25,0% 75,0% 125,0% 175,0% 225,0% 275,0%
BlackberriesRaspberries
PeachBlueberries
StrawberriesMango
Fruit PulpMixed Berry
CherriesMixed Fruit
OtherPineapple
VeggieDollar Sales Growth Rates
-$1.159.727 -$434.889
$48.638
$633.761
$4.105.053
$4.665.654
$5.150.357
$5.343.466
$14.910.027
$15.809.343
$16.477.010
$18.469.927
$18.861.293
-$20.000.000,0 $30.000.000,0
BlackberriesRaspberries
PeachFruit PulpCherries
OtherPineapple
MangoBlueberries
StrawberriesVeggie
Mixed BerryMixed Fruit
Dollar Sales Growth
Category Trends $1,124,632,064 +8.5% VYA
• 52-Week Total Frozen Fruit by Size
11
0,8%
22,6%
1,8%
20,9%
3,6% 4,7% 3,6%
26,6%
9,4% 5,8%
Multi-Outlet Total Sales
0-9 oz
10-14 oz
15 oz
16 oz
20-24 oz
32 oz
40 oz
48 oz
64 oz
80+ oz
Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).
-1,2%
1,8%
3,0%
4,8%
9,6%
10,4%
12,0%
14,4%
21,7%
39,9%
-5,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%
80+ oz
15 oz
16 oz
10-14 oz
64 oz
40 oz
32 oz
0-9 oz
48 oz
20-24 oz
Dollar Sales Growth Rates
($762.422)
$352.741
$1.135.494
$3.838.269
$5.660.167
$6.748.947
$9.335.116
$11.561.250
$11.626.288
$53.384.064
-$20.000.000,0 $30.000.000,0
80+ oz
15 oz
0-9 oz
40 oz
32 oz
16 oz
64 oz
10-14 oz
20-24 oz
48 oz
Dollar Sales Growth
Category Trends 228,596,192 Units +5.3% VYA
• 52-Week Total Frozen Fruit by Size
12
1,6%
34,3%
2,8%
31,4%
4,3%
3,0%
2,2% 13,2%
4,8% 2,5%
Multi-Outlet Total Sales
0-9 oz
10-14 oz
15 oz
16 oz
20-24 oz
32 oz
40 oz
48 oz
64 oz
80+ oz
Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).
-9,1%
-0,2%
2,6%
4,9%
5,1%
5,7%
6,4%
7,1%
18,0%
32,7%
-15,0% -10,0% -5,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%
80+ oz
15 oz
16 oz
64 oz
10-14 oz
32 oz
40 oz
0-9 oz
48 oz
20-24 oz
Unit Sales Growth Rates
-565.084
-14.428
241.180
296.349
370.403
509.359
1.837.167
2.423.164
3.829.121
4.606.516
-1.000.000 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000
80+ oz
15 oz
0-9 oz
40 oz
32 oz
64 oz
16 oz
20-24 oz
10-14 oz
48 oz
Unit Sales Growth
Frozen Processor Needs
• Sanitary Design
• Product Sanitation equipment needs – Validation
Studies
• Energy Conservation
• Environmental impacts of machinery in plant
• Operator Training
13
SunOpta Inc.
2233 Argentia Road, Suite 401
Mississauga, Ontario L5N 2X7
www.sunopta.com
Grazie