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The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf...

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The U.S. Frozen Fruit Category and Innovation Needs
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Page 1: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

The U.S. Frozen Fruit Category and Innovation

Needs

Page 2: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Background

Category Trends

Innovation Needs

• Who we are

• Business Model

• Capabilities

• 52 Week Trends

• Household Penetration

• Organic

• Sanitary Design

• Energy and

Resource

Conservation

• Training

Agenda

2

Page 3: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Unique Vertically Integrated Platform With Leading Market Positions in a Number of Categories

Healthy Beverage Healthy Fruit Healthy Snacks

Premium Juice &

Other Shelf Stable

Beverages

IQF Fruit

Aseptic

Non-Dairy

Fruit Preps

Re-Sealable

Pouches

Protein Bars

Fruit Snacks

Consumer Products

Global Sourcing of Organic/Non-GMO Ingredients for the Food Industry

and our own Consumer Products Segment

Global Ingredients

3

Page 4: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

“Two-Touch” Integrated Business Model

4

Page 5: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Operate in Growing Organic/Non-GMO Markets

ORGANIC

US Food & Beverage

SALES ($ Billions)

NON-GMO

Source: Organic Trade Association

11.0%

12.4%

Y-O-Y Growth

Y-O-Y Growth

2013A 2014A

2013A 2014A

$178

$200

Underpinned by Growing CONSUMER TRENDS

Awareness of Linkage Between Diet & Health

GMO, Food Additive & Allergen Concerns

Evolving Consumer Demographics (Millennials & Boomers)

5

Source: Packaged Facts

$40

2015A

$36 $32

Page 6: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

U.S. Retail Frozen Fruit Category

6

Page 7: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Category Trends $1,171,813,073 +7.3% VYA

• 52-Week Total Frozen Fruit + Smoothie

7

Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).

$0

$200.000.000

$400.000.000

$600.000.000

$800.000.000

$1.000.000.000

$1.200.000.000

$1.400.000.000

June 12, 2015 June 12, 2016

Dollar Sales

Frozen Fruit Smoothie

+7.3%

0

50.000.000

100.000.000

150.000.000

200.000.000

250.000.000

300.000.000

June 12, 2015 June 12, 2016

Unit Sales

Frozen Fruit Smoothie

+3.2% $1,091,744,324

$1,171,813,073

95.0%

5.0%

96.0%

4.0%

241,143,907 248,967,743

90.0%

10.0%

91.8%

8.2%

Page 8: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

52-Week Total Frozen Fruit

26,7% 26,8%

32,7%

0%

5%

10%

15%

20%

25%

30%

35%

2013 2014 2016

Multi-Outlet Frozen Fruit Household Penetration

8

Source: IRI Household Panel Data

Page 9: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Category Trends Organic $123,297,396 +37.1%

• 52-Week Total Frozen Fruit Organic vs. Conventional

9

Source: IRI Advantage Multi-Outlet 52 Wks Ending 7.10.16. (does not include Costco, Whole Foods, Trader Joe’s)

• .

10,9%

89,1%

Latest 52 weeks Dollar Sales Share

Organic Conventional

10,8%

89,2%

Latest 52 weeks Unit Sales Share

Organic Conventional

Page 10: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Category Trends $1,124,632,064 +8.5% VYA

• 52-Week Total Frozen Fruit by Flavor

10

19,9%

21,0%

4,1% 1,4%

17,3%

16,0%

3,1%

3,8% 5,2%

2,6% 3,0%

0,6%

2,0%

Multi-Outlet Total Sales

Strawberries

Blueberries

Raspberries

Blackberries

Mixed Berry

Mixed Fruit

Peach

Cherries

Mango

Pineapple

Other

Fruit Pulp

Veggie

Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).

-7,1% -0,9%

0,1%

6,7%

7,6%

10,1%

10,2%

10,5%

10,6%

11,7%

16,3%

21,6%

272,1%

-25,0% 25,0% 75,0% 125,0% 175,0% 225,0% 275,0%

BlackberriesRaspberries

PeachBlueberries

StrawberriesMango

Fruit PulpMixed Berry

CherriesMixed Fruit

OtherPineapple

VeggieDollar Sales Growth Rates

-$1.159.727 -$434.889

$48.638

$633.761

$4.105.053

$4.665.654

$5.150.357

$5.343.466

$14.910.027

$15.809.343

$16.477.010

$18.469.927

$18.861.293

-$20.000.000,0 $30.000.000,0

BlackberriesRaspberries

PeachFruit PulpCherries

OtherPineapple

MangoBlueberries

StrawberriesVeggie

Mixed BerryMixed Fruit

Dollar Sales Growth

Page 11: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Category Trends $1,124,632,064 +8.5% VYA

• 52-Week Total Frozen Fruit by Size

11

0,8%

22,6%

1,8%

20,9%

3,6% 4,7% 3,6%

26,6%

9,4% 5,8%

Multi-Outlet Total Sales

0-9 oz

10-14 oz

15 oz

16 oz

20-24 oz

32 oz

40 oz

48 oz

64 oz

80+ oz

Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).

-1,2%

1,8%

3,0%

4,8%

9,6%

10,4%

12,0%

14,4%

21,7%

39,9%

-5,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0%

80+ oz

15 oz

16 oz

10-14 oz

64 oz

40 oz

32 oz

0-9 oz

48 oz

20-24 oz

Dollar Sales Growth Rates

($762.422)

$352.741

$1.135.494

$3.838.269

$5.660.167

$6.748.947

$9.335.116

$11.561.250

$11.626.288

$53.384.064

-$20.000.000,0 $30.000.000,0

80+ oz

15 oz

0-9 oz

40 oz

32 oz

16 oz

64 oz

10-14 oz

20-24 oz

48 oz

Dollar Sales Growth

Page 12: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Category Trends 228,596,192 Units +5.3% VYA

• 52-Week Total Frozen Fruit by Size

12

1,6%

34,3%

2,8%

31,4%

4,3%

3,0%

2,2% 13,2%

4,8% 2,5%

Multi-Outlet Total Sales

0-9 oz

10-14 oz

15 oz

16 oz

20-24 oz

32 oz

40 oz

48 oz

64 oz

80+ oz

Source: IRI Multi-Outlet 52 weeks ending 6.12.16. Multi-Outlet includes Grocery, Drug, Mass, Dollar, Military, Walmart and Club (ex Costco).

-9,1%

-0,2%

2,6%

4,9%

5,1%

5,7%

6,4%

7,1%

18,0%

32,7%

-15,0% -10,0% -5,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%

80+ oz

15 oz

16 oz

64 oz

10-14 oz

32 oz

40 oz

0-9 oz

48 oz

20-24 oz

Unit Sales Growth Rates

-565.084

-14.428

241.180

296.349

370.403

509.359

1.837.167

2.423.164

3.829.121

4.606.516

-1.000.000 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000

80+ oz

15 oz

0-9 oz

40 oz

32 oz

64 oz

16 oz

20-24 oz

10-14 oz

48 oz

Unit Sales Growth

Page 13: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

Frozen Processor Needs

• Sanitary Design

• Product Sanitation equipment needs – Validation

Studies

• Energy Conservation

• Environmental impacts of machinery in plant

• Operator Training

13

Page 14: The U.S. Frozen Fruit Category and Innovation Needs · 2016-11-02 · Premium Juice & Other Shelf Stable Beverages IQF Fruit Aseptic Non-Dairy Fruit Preps Re-Sealable Pouches Protein

SunOpta Inc.

2233 Argentia Road, Suite 401

Mississauga, Ontario L5N 2X7

www.sunopta.com

Grazie


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