The U.S. Microenterprise Census: Why Data Matters

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FIELD Staff

Tamra Thetford, Program Manager

Breanne Driscoll, FIELD microTracker Intern

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What is the Census?

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What is the Census?

Count

Collect data

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What is the Census?

Industry evolution

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Be Counted!

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Submit data online

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Programmatic Info

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Volume and Performance Data

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Performance Data

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Now What

FIELD staff clean data

If necessary, you verify

data

FIELD publishes your

data to microtracker

Use your data

You report again next

year!

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Putting the Census to work

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Putting the Census to work

Opportunity Fund

“MicroTracker put the data I needed for our CDFI Fund application at my fingertips, and I was able to paint a positive– and accurate– picture of the role Opportunity Fund plays in the broader microfinancing landscape.” Liz Givens, Chief Development Officer

Jefferson Economic Development Institute (JEDI)

“MicroTracker has become important in marketing and grant writing, especially when it comes to promoting the role of microbusinesses in our economy with sound statistics."

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The U.S. Microenterprise Census

Bonus!• Complete the Census by this Friday the

19th and be eligible to win a $100 gift card!• Other incentives available throughout the

Census campaign

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The U.S. Microenterprise Census

Questions?Email microtracker@aspeninst.org

Submit your data today!www.microtracker.org/census