THE USE OF INFORMATION TECHNOLOGY TO IMPROVE

EFFICIENCY OF THE COMPANY

THE USE OF INFORMATION TECHNOLOGY TO IMPROVE

EFFICIENCY OF THE COMPANY

Yana PlakhutaMO-09

The relevance of the diploma work

Topicality of the research consists in the fact

that when entering a new market a producer always

faces tough competition.

Use of innovative production technologies

allows a company to have strong competitive

advantage.

Using advanced information technology it is

possible to dramatically increase its market share.

The aims and objectives of the study

The aim of the work is to develop and make an economic evaluation of an investment project to improve efficiency of the company.

The main objectives of the research: - to explore new approaches to promoting innovative products;- to study theoretical bases of the three-dimensional modeling objects;- to analyse the company and define prospects of its development;- to carry out relative analysis compatitors in the domestic market;- to develop the technological progress of 3D-model printing;- to evaluate economic efficiency of the investment project;- to make recommendations to improve the methods of product promotion.

The theoretical and analytical parts

Section 1. Theoretical aspects of modeling 3D objects

Section 2. Analysis of financial and economic activity of Creative.

Section 3. Development of investment projects to create innovative products

Network of Creative Centers

The main purpose of Creative is to create a unique product, relevant and unique for the consumer.

Network of Creative

The company seeks to create various forms of supply of creativity and show it in the lives of children and adults.

Objectives of the studio are to search new forms of creativity and highly skilled craftsmen, to expand the target audience by extending the list of services provided.

Organizational Structure of Creative

Director

Network Manager

Admіnіstrator

Teacher

Advertising Manager

Sales Manager

Art Director

Artists

Household Manager

Store-keeper Moulder

Analysis of the company

Indicators 2012 2013 2014

Average

annual

growth rate

Net income, UAH.115 200

190

080

258

00029%

The number of personnel in

all7 15 23 41%

The average monthly salary

of managment personnel,

UAH.

1800 2100 2500 15,5%

The average monthly salary

of artist, UAH. 1500 1900 2400 22%

Dynamics of the main technical and economic indicators

Jan

ua

ry

Fe

bru

ary

Ma

rch

Ap

ril

Ma

y

Jun

e

July

Au

gu

st

Se

pte

mb

er

Octo

be

r

No

ve

mb

er

De

ce

mb

er

0

100

200

300

400

500

600

422

350

418

315

230

80 6573

280

430

390

490

Ce

ram

ics,

nu

m.

The sales of ceramic products in 2014

Analysis of the company

Analysis of the company

IndicatorsWeight

factor

Competitors Studio

Grade

(1-5)Value

Grade

(1-5)Value

Location 0.2 5 1 5 1

Pricing policy 0.1 4 0.4 3 0.3

Attracting investment 0.1 3 0.3 5 0.5

Availability of regular customers 0.05 4 0.2 4 0.2

Creating an atmosphere in the

studios0.05 3 0.15 4 0.2

Quality of Service 0.05 3 0.3 5 0.25

Convenience in the office 0.03 3 0.09 4 0.12

Modern technological equipment 0.1 5 0.5 5 0.5

Highly qualified staff 0.2 3 0.6 4 0.8

The quality of materials 0.12 4 0.48 3 0.36

TOTAL 1 37 4.02 42 4.23

Evaluation of the company competitiveness

Analysis of the company

Radar chart of competitiveness of enterprises

Analysis of the company

-20000,00

-10000,00

0,00

10000,00

20000,00

30000,00

40000,00

50000,00

60 160 260 360 460 560

грн

..

шт.

Точка безубыточности

Пост. затр.

Общ. затр.

Доход

Марж.доход

Прибыль

Break-even point

Fixed costs

Total costs

Revenue

Profit Margin

Profit

units

Analysis of the company

-400,00

-300,00

-200,00

-100,00

0,00

100,00

200,00

300,00

60 160 260 360 460 560

шт.

Операционный рычаг

0,00

10,00

20,00

30,00

40,00

50,00

60,00

60 160 260 360 460 560шт.

Запас прочности (%)Operating leverage Margin of safetyFinancial margin of safety

unitsunits

Identified problems of the Creativecompany

Integral assessment of the competitiveness of the company exceeds the average of all competitors in the industry by only 0.21. The reason is the low score for pricing and poor quality of materials.

The demand for ceramic products has a strong seasonality. From May to September production is below break-even point. Decrease in sales in these months is up to 70-80%.

As a result of analysis of Creative company there have been defined two major problems:

Trend of demand for 3D-services in Ukraine

Trend of demand for 3D-services in Ukraine

The process of 3D-scanning

Laser 3D-scannerDigital Cameras

Vector-based 3D modeling

1) Polygonal model of the head

2) Ray tracing overlay

3) Adding a skin texture

3D-printing

Popular desktop model of 3D-printers

Coloured plastic «PLA EasyFil™» for 3D-printer

Finished goods3D-people 3D-characters

3D-movie heroes and

souvenirs

Business plan

Type of costs1-st

week2-ndweek

3-rdweek

4-thweek

5-thweek

Total (UAN)

Company registration fee 2000 2000

Office renovation 4000 2000 3000 3000 4000 16000

Rent space in the shopping center(5 m2)

3000 3000

Purchase of equipment (3D-printer, 3D-scanner, PC)

9500 41500 8000 59000

Recruitment and training of personnel (Project Manager, 3D-designer, advertising agent)

2000 6000 8000

The purchase of software (Autodesk 3D Max 2015 Commercial)

54400 54400

Purchase of consumables (plastic, 4 types)

4 х 570 2280

Labor costs 12000 12000

Advertising costs 3000 3000 3000 9000

TOTAL 8000 2000 15 500 107 900 32 280165 680

The cost of the investment project

The conclusions1. In the process of studying the production process of manufacturing ceramic

products, a technological efficiency and the cost of products were calculated, ,

which allowed to formulate a number of restrictions on the production of

ceramic products.

2. As part of the financial analysis for the Creative, center a break-even point,

margin and leverage has been calculated.

3. In the third section of the paper the investment project for the creation of

innovative products has been proposed. The technological process of making

a 3D-figure of a man has been developed. The basic steps needed to create 3D-

figures are scanning the object, the processing of the vector model and 3D-

printing.

4. At the end of the work a business plan for the investment project has been

developed, and its main parameters have been calculated.