The Use of Social Media (Tools) in Clinical Research Collaboration

The Use of Social Media (Tools) in Clinical Research Collaboration

Joel Selzer

Harnessing Social Media to Advance Clinical Research

Philadelphia, PA August 2, 2013

We Live in a Mobile and Social World

2 Harnessing Social Media to Advance Clinical Research Philadelphia, PA 8/2/13

Mobile Will Outgrow World Population

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* Benedict Evans May 2013 “Mobile is eating the world” presentation

Harnessing Social Media to Advance Clinical Research Philadelphia, PA 8/2/13

Mobile Growth Drives Social Usage

http://growingsocialmedia.com/social-‐media-‐statistics-‐and-‐facts-‐of-‐2013-‐infographic/


Facebook Has One Billion+ Users

http://techcrunch.com/2013/05/01/facebook-‐sees-‐26-‐year-‐over-‐year-‐growth-‐in-‐daus-‐23-‐in-‐maus-‐mobile-‐54/


Twitter Is The Fastest Growing Network



Why Should Researchers Use Twitter?

!   Twitter is an information highway •  Discover new data and insights

•  Recruit research subjects •  Share publications •  Identify research partners


Google+ & LinkedIn Are Rising



Nurture Your Professional Reputation

!   LinkedIn & Google+ will shape your online identity •  LinkedIn “Is” your virtual CV

•  Google+ is now integrated across Google services and posting content will drive SEO results


YouTube Is More Watched Than Cable



Implications Abound For Clinical Research

Consider how the following are changing in a mobile and social world:

–  Underlying Science –  Peer Review

–  Dissemination


Content Curation & Crowdsourcing


Digital Info Created + Shared Up 9x In 5yrs

* Mary Meeker May 2013 “Internet Trends Report”


Hootsuite Aggregates Social Channels


Flipboard Streamlines Content Curation


Mendeley Organizes Clinical Research


Collaboration is Key


Publish or Perish: The Old Model

!   Scientists conduct their research as covert projects, leading to a culture of closed science;

!   The system is often manipulated to benefit the scientist and not the science; and

!   The existing publishing model drives closed access to medical information; wasting time, energy, and ultimately lives. *McGowan, SocialQI


Publish 2.0: A New Collaborative Model

!   #SocialQI

!   Open Access

!   Open Science

!   Real Collaboration

= Improved Research and Dissemination


Collaboration Can Take Many Forms

or

Collaboration Platforms Research Communities


Existing Communities Can Provide Reach


Platforms Offer Customization & Control


New Models Of Dissemination


67% of Physicians Use Social Media Professionally

McGowan B, Wasko M, Vartabedian B, et al. Understanding the factors that influence the adoption and meaningful use of social media by physicians to share medical information. J Med Internet Res. 2012;14:e117 -‐


Physicians Prefer Restricted Communities


McGowan B, Wasko M, Vartabedian B, et al. Understanding the factors that influence the adoption and meaningful use of social media by physicians to share medical information. J Med Internet Res. 2012;14:e117 -‐

Sharing Content Has Never Been Easier


Use New Tools To Measure Social Attention


Joel Selzer Co-‐Founder and CEO

ArcheMedX, Inc.

(direct) 434-‐962-‐5987

[email protected]

Twitter: @jbselz

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The Use of Social Media (Tools) in Clinical Research Collaboration

Health & Medicine