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The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture....

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The Value Chain of Colorado Agriculture Gregory Graff, Dawn Thilmany, Becca Jablonski, Allie Gunter, Libby Christensen, Chad Chriestenson
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Page 1: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Value Chain of Colorado Agriculture

Gregory Graff,Dawn Thilmany,Becca Jablonski,Allie Gunter,Libby Christensen,Chad Chriestenson

Page 2: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

What is a Value Chain?

The series of economic steps or

linkages that turn raw materials

and other inputs into final products

or services delivered to end users.

Page 3: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Capital and purchased

inputs

Farms and ranches

ENVIRONMENT

COMMUNITY

Wholesalers &

distributors

Restaurants, institutions,

& food retailers

Natural resources Consumers Post-

consumer

Processors &

manufactures

VALUE CHAIN

The Agricultural Value Chain

Page 4: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

OEDIT

2011

CSU, with CDA

2011-2013 Feb 2013

Ag & Food Key Industry Network

Mandate from Governor

Some background

Achieved several things:• Gave the industry focus• Helped recognize opportunities,

esp. in food manufacturing

Nov 2014

• Put discussions of water in context• Highlighted new nature of workforce• Focused on ag innovation

Page 5: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Adding Community Context to a Sector-Wide Conversation

2017 updateThe Value Chain of

Colorado Agriculture

2017Public Attitudes of the Role of Food

and Agriculture in Colorado

2017 Regional Community Food and Ag Town Halls

Today, introducing…

Page 6: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

2017 update of The Value Chain of Colorado Agriculture

A comprehensive foundation of data on the size and structure of Colorado’s ag and food industries, in order to:• Identify areas where businesses share a common fate • Bring Colorado’s regions together around shared economic strengths• Provide an integrated perspective to inform policy and regulatory

decision making across all sectors of the value chain

• Highlight connections, allow for a deeper understanding of agriculture and its impact

• Advance new conversations about Colorado agriculture.

Page 7: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

More than 200 distinct economic activities, sub-sectors, or specific industry classes (NAICS)

Updating data from 2011 through 2015.

AND

Adding new analyses of additional ag and food related activities.

Page 8: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

SOME OBSERVATIONS FROM THE UPDATE OF THE VALUE CHAIN

What we found:

Page 9: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Reality of Retail in 2015

Total Food & Beverage Retail Sales in Colorado = $31.5 billion

Food at home = $13.1 billion Food away from home = $12.6 billion

The big five = $ 5.4 billion

Full service restaurants = $6.7 billion

Alcoholic bev.= $5.8 billion

Garden center, landscaping = $1.9 billion

Pet food = $190 million

Fuel ethanol = $391 million

Total Ag Product Retail Sales in Colorado = $34 billion

(Walmart = $3.2 billion)

Page 10: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

From Survey of CO Public Attitudes

0%10%20%30%40%50%60%70%80%90%

100%

2011

2016

Consumers’ food purchases still motivated by freshness, then safety

Page 11: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Quiet Link in the Value Chain: Wholesale

Over 2,000 companies and almost 35,000 jobs in Colorado.

Highest average earning among major segments of the ag value chain:

$57,000

Annual Average Job Growth from 2010 to 2015: 4.6%

2015 Estimated Sales = $3.3 billion

Page 12: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Feeding the World

Combined sales of Colorado’smanufactured foods and beverages are estimated at $16.0 billion.

Of that, an estimated$1.6 billion (10%) is exported from the US, $ 8.3 billion (51%) is sold out of state, $ 6.2 billion (38%) is sold within CO.

Page 13: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

A State of Beef & BeerValue of production of beef cattle = $2.4 billion

All animal slaughter and meat packing = $3.2 billion

Beer brewing = $3.5 billion

Page 14: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Marketingsof Cattle & Calves =

$4.0 billion

Value of production of Cattle & Calves =

$2.5 billion

Marketingsof hogs =

$193 million

Revenues from Livestockin Colorado

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

$1,400,000,000

$1,600,000,000

$1,800,000,000

$2,000,000,000

$2,200,000,000

$2,400,000,000

$2,600,000,000

$2,800,000,000

$3,000,000,000

$3,200,000,000

$3,400,000,000

$3,600,000,000

$3,800,000,000

$4,000,000,000

$4,200,000,00020

0520

0620

0720

0820

0920

1020

1120

1220

1320

1420

15

Cattle and Calves - Total MarketingsCattle & Calves - Value of ProductionHogs

Cattle and calves in Colorado, 2015 (1 dot=10,000 head)

Page 15: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Dairy: Up & ComingOn farm milk production = $668 million

Dairy manufacturing = $2.8 billion(of which, cheese = $2.1 billion)

Dairy manufacturing annual Average Sale Growth

from 2010 to 2015: 9.9%$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Dairy production

Page 16: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Livestock Feed (Im)balance

Feed purchases are way up. Feed expenditures in 2015 are 214% of

their 2005 level.

Colorado’s feed deficit was-$400 million in 2015,

but up from over -$600 million in 2014.

Between demand for cattle feeding and for ethanol production, an estimated

100 million bushels of grain corn need to be shipped into the state each year.

-$700,000,000

-$500,000,000

-$300,000,000

-$100,000,000

$100,000,000

$300,000,000

$500,000,000

$700,000,000

$900,000,000

$1,100,000,000

$1,300,000,000

$1,500,000,000

$1,700,000,000

$1,900,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Feed purchased

Feed crops produced

Feed surplus or deficit

Page 17: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Milling and Baking BoomMilling = $717 million

340% increase in estimated sales,110% increase in jobs,

and 235% increase in payroll.

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

$1,400,000,000

$1,600,000,000

2011 2015

Baking = $1.4 billion25% increase in estimated sales.

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

2011 2015

TotalFlour millingStarch and vegetable fats and oils manufacturing

Page 18: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Revenues from Crop Production in Colorado

On farm production = $2.2 billion

OilseedsGrains and fodder Fruits and vegetables

Sugar crops

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

$700,000,000

$800,000,000

$900,000,000

$1,000,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

CornWheatHayBarleyOatsSorghumMillet

$0

$100,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

SunflowerOther Oil Crops

$0

$100,000,000

$200,000,000

$300,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

FruitsPotatoesAll Other Vegetables

$0

$100,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Sugar beets

Page 19: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Greenhouse & Nursery Crops:Farming the Urban Landscape

On farm production = $250 million

Retail sales of nursery, greenhouse, and florist products

= $289 million

Landscaping services = $1.5 billion

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

2005

2006

2007

2008

2009

2010

2011

2012

Greenhouse/Nursery crops

Page 20: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag
Page 21: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Input Costs of FarmingFertilizer and pesticide expenses forfarms and ranches have increased

93 percent over the last decade.

Fuel prices have come back downafter peaking in 2008 and 2011.

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

ElectricityFertilizer, Lime & Soil ConditionersPesticidesFuel & Oils

Page 22: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Colorado Ag Inputs Industry

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

2011 2015

Fertilizer manufacturingPesticide and other ag. chemical mfgFarm supplies merchant wholesalersTotal

Combined manufacturing and wholesale of farm supplies: over $800 million

Strongest growth in farm supply wholesalers: 72% increase in est. sales, 32% growth in jobs, and 79% growth in payroll.

Page 23: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

The Ups and Downs of Farming(but generally up over the decade)

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

$1,400,000,000

$1,600,000,000

$1,800,000,000

20052006200720082009201020112012201320142015

Net returns to Colorado farm and ranch operators, over the last decade, with fitted trend line, 2005-2015

Page 24: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag
Page 25: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

THE COLORADO BLUEPRINT’S EIGHT CROSS-CUTTING THEMES

Page 26: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

1. Create a business friendly and consumer friendly regulatory environment.

2. Address how scale impacts market performance, access and opportunities.

3. Develop workforce and youth to support agricultural sector.

4. Spur innovation and technology for food and agriculture.

5. Create and retain food and agricultural firms in Colorado.

6. Enhance access to capital for agricultural and food firms.

7. Support a Colorado brand that reflects the unique qualities of its agriculture, food, and beverages.

8. Foster the interface of food and agriculture with key support resources to contribute to vibrant communities.

Page 27: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

An offer / invitation• Presentation and discussion of value chain data

and report for – Industry groups– Growers’ associations– Individual companies– Board meetings

• To brief your members, employees, leadership• To provide feedback to the CSU Value Chain team

Page 28: The Value Chain of Colorado Agriculture...2017 update of . The Value Chain of Colorado Agriculture. A comprehensive foundation of data on the size and structure of Colorado’s ag

Thank you, Colorado agriculture!


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