Date post: | 16-May-2015 |
Category: |
Business |
Upload: | oneclickventures |
View: | 278 times |
Download: | 2 times |
• Over 80% of Americans use Social Media Monthly
• 93% of Americans who use social media believe a company should have a presence in social media
• 85% of Americans who use social media believe a company should interact with its consumers via social media
• U.S. social commerce sales will reach $30 billion by 2015, which will represent 12% of total U.S. e-commerce sales
Source: U.S. Commerce Department, The Broad Reach of Social Technologies, Go-Globe.com
Why is Social Media important to online retailers?
Customer Service
Benefits:1.Reduce call and email volume
2.Build FAQ's
3.Make a brand advocate out of a mistake
4.Increase customer loyalty
5.Increase customer lifetime value
6.Word of mouth potential
7.Letting your customers talk to each other
8.Team satisfaction
Source: Cone Business in Social Media Study
Benefits:1.Unbiased content that helps sell prospective customers2."Free" content3.Consistent fresh content means SEO benefit4.Share-able content
Content
User Generated Reviews, Social Updates Produced Blog, Video
Benefits:1.SEO advantage 2.Easy syndication3.Personalization opportunity4.Decreasing production costs5.Engagement method6.Product showcase
and confirm
How Social Media Impacts SEO: • Inbound links
• Direct Influence
• Real Time Search
• User Generated Content
• Brand Related Searches
• Reputation Management
• Social Search
Source: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
SEO
Social Signals Impact Rankings
Methods:•Repeating promotions•Twitter # chats•Influencer reviews•Guest hosts•Response baiting•Content varying: videos, photos, questions, information
Audience Building
Benefits:•Brand building•Potential customer base expansion•Quality control survey pool•Testing ground for larger scale promotions
Benefits:
1.Credibility
2.Encourages commitment
3.Adds approachability
4.Builds trust
Humanization
Benefits:
• Heighten potential for sharing
• Build credibility
• Increase conversions
• Help SEO efforts
Examples:
• Social bookmarking buttons on your blog
• Facebook "like" button
• Google +1
• Facebook "send" button
• Twitter "follow" button
• Facebook comments box
• Customer Reviews
• Widgets
Store Integration
Methods:• Social sharing as main message• Highlight social contest winners
• Answer FAQs on social sites
• Blog content as email message material
Email Integration
Source: GetResponse Email Marketing
Benefits:•Social accounts are a source for opt-in list-building•Enables email marketers and subscribers to engage in real time•Social icons in email allow easy sharing of message beyond the inbox
Group Shopping Sites
Recommendation Engines
Social Shopping
Source: Social eCart, Wantlet
Categories:
Group Shopping Sites
Encourage groups of people to buy
together at wholesale prices
Shopping communities
Users communicate and aggregate
information about products, prices, and
deals
Recommendation engines
The in-store analogy is asking a fellow
shopper for advice
Shared Shopping Mechanisms
Allow shoppers to form ad-hoc
collaborative shopping groups
Shared Shopping
Shopping communities
Methods:• Facebook "Shop" app
• Pay Per Click Advertising
• Early product releases
• Private product sales
• Exclusive deals
• "Like-gating”
(Groupon-like incentivizing)
• Apps
Drive Sales