The Value Of Facebook Real Time Insights

Much of the reason that marketers have an an interest

in social media is the immediacy of the feedback that they get from consumers through this

channel.

Many forms of marketing involve a large investment of both time and money before the company

will get solid feedback about whether what they are doing is

working and having an impact on how people feel about the brand.

In contrast, interactions over social media can bring immediate

responses from real consumers that can guide further decisions before a campaign has gone too

far off track.

While Facebook has long provided page owners with the opportunity

to view valuable demographic information about who was visiting and connecting with their pages, for

a long time they undermined the value of the data that they were providing by not updating it as

quickly as they should have.

Even people who were trying to watch what was happening with

their pages very closely might not get a meaningful update for days at

a time, which was a tremendous source of frustration.

The company has finally taken action to correct this by

implementing Facebook real time insights.

What is the New Facebook Real Time Insights?

Where social media marketers might have previously had to wait as much as four days to get access to information about how a post

was performing in terms of engagement and addition, that same information may now be available in as little as 5 to 10

minutes.

After making a post, it is now possible for a marketer to get

almost immediate feedback on how much attention the post is

attracting and how much people appear to be engaging with it.

Based on this, they can take actions like deciding which posts to pin to

their timeline as highlights while the content is still fresh and meaningful

to their fans. On the other hand, something that does not appear to be getting the desired response can

be changed.

The key to the value of Facebook real time insights is that it offers marketers the chance to access

analytics at a time when the data is fresh enough to allow them to make decisions that are going to have an

immediate impact on their relationship with the consumers

that they are attempting to engage with.

They have never before had the opportunity to tweak their posts

within minutes of putting them up based on whether people appeared

to be taking an interest in clicking on them or sharing them with their

friends and family members.

For social media marketers who are willing to invest in fully taking advantage of the platform for

creating connections with users, Facebook real time insights can be

called a game changing addition without any exaggeration.

Whether they want to know how many people have seen a post, how

many people have shared it, who was sufficiently drawn in to click on

it, or even who responded negatively (with actions like unliking a page or reporting a post as spam), marketers have never had access to

this much feedback about the results of their efforts and been

able to get at it so quickly.