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0 2 5 8 1 4 7 3 6 9 VALUE VISUALIZATION THE OF
| Date post: | 17-Aug-2014 |
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VALUE
VISUALIZATION
THE
OF
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WHY VISUALIZE DATA?
MAKING A GOOD INFOGRAPHIC
C O N T E N T
SHARING YOUR MESSAGE
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EDITORIAL
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HUMOR
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PROPRIETARY DATA
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NEWS
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PROCESS
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DATA VISUALIZATION
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WHY VISUALIZE DATA?
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“...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY.
THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT
PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.”
COLIN WARE
In Information Visualization:
Perception For Design
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PREATTENTIVE PROCESSING
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FORM
ORIENTATION
PRE-ATTENTIVE ATTRIBUTES
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FORM
LINE LENGTH
PRE-ATTENTIVE ATTRIBUTES
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FORM
LINE WIDTH
PRE-ATTENTIVE ATTRIBUTES
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FORM
SIZE
PRE-ATTENTIVE ATTRIBUTES
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FORM
SHAPE
PRE-ATTENTIVE ATTRIBUTES
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FORM
CURVATURE
PRE-ATTENTIVE ATTRIBUTES
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FORM
ADDED MARKS
PRE-ATTENTIVE ATTRIBUTES
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FORM
ENCLOSURE
PRE-ATTENTIVE ATTRIBUTES
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COLOR
INTENSITY
PRE-ATTENTIVE ATTRIBUTES
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COLOR
HUE
PRE-ATTENTIVE ATTRIBUTES
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SPATIAL POSITION
2-D POSITION
PRE-ATTENTIVE ATTRIBUTES
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“WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH),
WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.”
STEPHEN FEW
Tapping The Power Of Visual Perception
VISUAL LEARNING
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VISUAL AUDIOTORYLEARNERS LEARNERSLEARNERS
KINESTHETIC OR TACTILE
FLEMING’S VAK/VARK MODEL
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“VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT
TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.”
EDWARD R. TUFTE
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EASE OF DIGESTION
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SHARE-ABILITY OF FORMAT
IMAGE VS. TEXT POST
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MAKING A GOOD INFOGRAPHIC
3
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“THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS,
BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY
IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY.
HORACE
The Art Of Poetry An Epistle To The Pisos
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VISUALIZATIONRESEARCHIDEA
1 2 3
ELEMENTS
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WORK IN A GROUP TO CONCEPT
IDEA
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DATA.UN.ORG
OECD.ORG
PEWRESEARCH.ORG
NIELSEN.COM
GALLUP.COM
HARRISINTERACTIVE.COM
DATA.GOV
IRS.GOV
SBA.GOV
CENSUS.GOV
DATA SOURCES
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LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
FIND AN INTERESTING AND COMPELLING ANGLE
RESEARCH
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LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
FIND AN INTERESTING AND COMPELLING ANGLE
RESEARCH
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LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
FIND AN INTERESTING AND COMPELLING ANGLE
RESEARCH
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“THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA.
THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.”
WILLIAM WRIGHT
IN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS”
VISUALIZATION
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160160
140 80
01208080 6060 3030 7070 4040 5050 2020 1010
SHOW DATA WITH INTEGRITY
BAD EXAMPLE GOOD EXAMPLESCALE ISSUE
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USE THE RIGHT METHOD
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PARTS OF A WHOLE LINEAR VS. AREA
CA AL DE
01 0602 0703 0804 0905 10 11 12
CHRONOLOGY
NY MN NC
CHOOSING GRAPH TYPE
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128
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SCALE
50100
25
0
50
0
FC GD EBA FC GD EBA
SHOW DATA WITH INTEGRITY
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ADD CLARITY, NOT CONFUSIONGOOD DESIGN IS ENGAGING
DESIGN
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SHARING YOUR MESSAGE
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“PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE,
AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST.
IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST,
BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES,
INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.”
JOHN TIERNEY
“WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME”
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HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION.
GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND.
SOCIAL CAPITAL
INFLUENCERS
JOURNALISTS INDUSTRY THOUGHT LEADERS
ENTREPRENEURS
BLOGGERS
INTERNET CELEBRITIES
BUILDING AND NURTURING RELATIONSHIPS
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SOCIAL NEWS CHANNELS
SOCIAL SEEDING
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BREAKING NEWS
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EVERGREEN CONTENT
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QUANTITY QUALITYVERSUS
OF
SHARES
SOCIAL SEEDING
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GO STRAIGHT TO THE SOURCE (JOURNALIST)
RESPECT JOURNALIST’S INTEGRITY
BE BRIEF
SOCIAL RE-SEEDING
DON’T PUSH
THE POWER OF SOMEONE ELSE’S VOICE
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MEDIA OUTREACH
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HARNESSING THE POWER OF DATA
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FIND YOUR MESSAGEAND MAKE IT COMPELLING.
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USE VISUALIZATIONTO ENGAGE YOUR AUDIENCE.
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AN EDITORIAL APPROACH IS USEFUL,BUT DON’T LIE WITH YOUR DATA.
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NURTURE RELATIONSHIPS WITH COMMUNITIESTHAT ARE INTERESTED IN YOUR SUBJECT MATTER.
