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The Velocity of Web Information in a web-enabled world 2008.06.26 _np
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The Velocity of WebInformation in a web-enabled world
2008.06.26 _np
Index
01 Introduction02 The Velocity of Web03 Web 2.0 Concepts04 Web 2.0 Services05 Finding a Balance06 Conclusion
2
Introduction
3
Vinyl Organization
4
Vinyl Business Domain
5
User Research
UX Strategy
IA &Usability Test
Interaction Design
Smart Object
Integrated Marketing
Online Promotion
Online Advertising
Interactive Media Platform
Interactive Media art
Interactive advertising
Book publishing
Contents development
stationary development
Integrated marketing service
Web site development
Service/Marketing planning
Maintenance
Design Consulting
e-Convergence Unit
6
Integrated Marketing Service
Website Development
System Integration
Maintenance
Design Consulting
UX Consulting
User Research & Usability Test
Customer Experience Design
X-internet Solution
Trend Research
Market & Customer Research
Global Business Trend Research
Business & Service Modeling
User Experience Unit
7
Research & UX Strategy
IA & Usability Test
Design Strategy
Interaction Design
Motion Design
Market Research
Tangible & Intangible Product Concept
User Behavior Design
Interactive Unit
8
Brand & service promotion
Online advertising
Promotion strategic planning
Event maintenance
Brand micro site
Interactive web promotion site
All about Motion graphics
Multi screen motions
All about Interactive system
Interactive Advertising media
Multi-Display & console
Interactive Ambient product
VI Book Unit
9
Culture Contents Planning
Contents Providing Publishing
Promotion Product Novelty
Culture Contents Planning
Contents Providing Publishing
Promotion Product Novelty
Culture Contents Planning
Contents Providing Publishing
Promotion Product Novelty
Clients
10
정보통신
전기/전자
금융/캐피탈
인터넷쇼핑
엔터테인먼트
자동차/제조
식음료
기타
Awards
11
The Velocity of Web
12
Intervals & Quality
13
Traditional Media
Web 2.0 Media
Personal / Unknown
Quality
Authoritative /KnownQuality
ShortIntervals
Long Intervals
Research Papers
Novels
Newspapers
Weekly Periodicals
Non-fiction
Monthly Periodicals
Encyclopedias
Twitter Me2Day
Blogs
Wikipedia
FlickrYouTube
Digg
Blogs
Web 2.0 Concepts
14
15
What is Web 2.0
What is Web 2.0
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.- Tim O'Reilly (2006-12-10)
16
What is Web 2.0
17
Web 1.0
Web as infosource
Users asconsumers
1 n
n n
Web 2.0
Users ascontent creators
Web as participationplatform
Social networking
Rich UserExperience
(AJAX)Collectiveintelligence
Content sharing
DataTransportability
(Embedding, RSS, API)
Web standards
PerpetualBeta
18
Web 2.0 as Transformation
GovernmentsInstitutions
OrganizationsUsers
Source of Authority
Web 2.0 = Users
19
20
Web 2.0 according to David Weinberger
“We are building an ever-growing pile of smart leaves that we can organize as we need to at any one moment. Some ways of organizing it - of finding meaning in it - will be grassroots; some will be official. Some will apply to small groups; some will engender large groups; some will subvert established groups. Some will be funny; some will be tragic.
But it will be the users who decide what the leaves mean.”
Lay on the leaves and look to the sky
21
Web 2.0 Services
22
23
Map of Web2.0 apps
Intervals & Quality
24
Traditional Media
Web 2.0 Media
Personal / Unknown
Quality
Authoritative /KnownQuality
ShortIntervals
Long Intervals
Research Papers
Novels
Newspapers
Weekly Periodicals
Non-fiction
Monthly Periodicals
Encyclopedias
Twitter Me2Day
Blogs
Wikipedia
FlickrYouTube
Digg
Blogs
Twitter / Me2Day
25
twitter.comwww.me2day.net
• “Micro-blogging”
• Updated many times a day
• Updated from mobile phone, web or client application
• Networking: Find / Follow
Twitter / Me2Day
25
twitter.comwww.me2day.net
• “Micro-blogging”
• Updated many times a day
• Updated from mobile phone, web or client application
• Networking: Find / Follow
Twitter / Me2Day
25
twitter.comwww.me2day.net
• “Micro-blogging”
• Updated many times a day
• Updated from mobile phone, web or client application
• Networking: Find / Follow
Twitter / Me2Day
25
twitter.comwww.me2day.net
• “Micro-blogging”
• Updated many times a day
• Updated from mobile phone, web or client application
• Networking: Find / Follow
Digg.com
26
www.digg.com
• Use of collective intelligence as filter to what is important
• Discover emerging trends
Digg.com
26
www.digg.com
• Use of collective intelligence as filter to what is important
• Discover emerging trends
Digg.com
26
www.digg.com
• Use of collective intelligence as filter to what is important
• Discover emerging trends
Digg.com
26
www.digg.com
• Use of collective intelligence as filter to what is important
• Discover emerging trends
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Blogs, blog, blogs
27
• Informal personal expression of thoughts and opinions
• Blogs have gone mainstream: corporations are adopting blogging
• Blogger.com gets more traffic than NYTimes.com
Flickr
28
www.flickr.com
• Public sharing of photos
• Tagging enables powerful search, discovery
• Strong social component
• Easy to blog, email, embed photos
Flickr
28
www.flickr.com
• Public sharing of photos
• Tagging enables powerful search, discovery
• Strong social component
• Easy to blog, email, embed photos
Flickr
28
www.flickr.com
• Public sharing of photos
• Tagging enables powerful search, discovery
• Strong social component
• Easy to blog, email, embed photos
Flickr
28
www.flickr.com
• Public sharing of photos
• Tagging enables powerful search, discovery
• Strong social component
• Easy to blog, email, embed photos
Flickr
28
www.flickr.com
• Public sharing of photos
• Tagging enables powerful search, discovery
• Strong social component
• Easy to blog, email, embed photos
YouTube
29
www.youtube.com
• Public sharing of video
• Quality, interest filtered by rating, popularity
• Easy to share, embed to blogs, social networking sites
YouTube
29
www.youtube.com
• Public sharing of video
• Quality, interest filtered by rating, popularity
• Easy to share, embed to blogs, social networking sites
YouTube
29
www.youtube.com
• Public sharing of video
• Quality, interest filtered by rating, popularity
• Easy to share, embed to blogs, social networking sites
Wikipedia
30
www.wikpedia.org
• 2.5 Million articles in English
• 1 full-time staff
• Anyone can contribute
• Managed by 1000+ volunteers
• Compare: Naver 지식인
• Wiki platform allowing research “flow”
Wikipedia
30
www.wikpedia.org
• 2.5 Million articles in English
• 1 full-time staff
• Anyone can contribute
• Managed by 1000+ volunteers
• Compare: Naver 지식인
• Wiki platform allowing research “flow”
Wikipedia
30
www.wikpedia.org
• 2.5 Million articles in English
• 1 full-time staff
• Anyone can contribute
• Managed by 1000+ volunteers
• Compare: Naver 지식인
• Wiki platform allowing research “flow”
Web 2.0 Recap
31
Web 1.0
Web 2.0
Web as infosource
Users asconsumers
Users ascontent creators
Web as participationplatform
Social networking
Rich UserExperience
(AJAX)Collectiveintelligence
Content sharing
DataTransportability
(Embedding, RSS, API)Web standards
1 n
n n
PerpetualBeta
Striking a Balance
32
Striking a Balance
33
8 Samples:• The Opinionated Filter• The Aggregator• The Innovator• The Old-School to New-School• The Brand Expander• The Searchable• The Social Networker• The Personalized
The Opinionated Filter
34
www.boingboing.netwww.kottke.orgwww.springwise.com
• Finding good stuff on the web is hard. Let someone else do it.
The Opinionated Filter
34
www.boingboing.netwww.kottke.orgwww.springwise.com
• Finding good stuff on the web is hard. Let someone else do it.
The Opinionated Filter
34
www.boingboing.netwww.kottke.orgwww.springwise.com
• Finding good stuff on the web is hard. Let someone else do it.
The Aggregator
35
www.9rules.comwww.tattermedia.com
• Aggregating information from prefiltered sources
The Aggregator
35
www.9rules.comwww.tattermedia.com
• Aggregating information from prefiltered sources
The Innovator
36
www.wired.com
• Mixing print & only online content
• 3 velocities: blog, short online articles, in-depth magazine articles
• Rich multimedia content
• Twitter feed: go where the users are
The Innovator
36
www.wired.com
• Mixing print & only online content
• 3 velocities: blog, short online articles, in-depth magazine articles
• Rich multimedia content
• Twitter feed: go where the users are
The Innovator
36
www.wired.com
• Mixing print & only online content
• 3 velocities: blog, short online articles, in-depth magazine articles
• Rich multimedia content
• Twitter feed: go where the users are
The Innovator
36
www.wired.com
• Mixing print & only online content
• 3 velocities: blog, short online articles, in-depth magazine articles
• Rich multimedia content
• Twitter feed: go where the users are
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Old School to New School
37
www.nytimes.com
www.boston.com/bigpicture
• Maintaining authoritative source
• Open, searchable archives
• Enhanced experience: doing what you can’t do in print
• Feedback, video, blog, full color photos, multimedia presentations
• Traffic more important than paid for content
The Brand Expander
38
www.marthastewart.com
• Building on and extending existing well-established brands
• Searchable content
• Even Martha has a blog!
The Brand Expander
38
www.marthastewart.com
• Building on and extending existing well-established brands
• Searchable content
• Even Martha has a blog!
The Brand Expander
38
www.marthastewart.com
• Building on and extending existing well-established brands
• Searchable content
• Even Martha has a blog!
The Searchable
39
www.epicurious.com
• Database-driven searchable recipe archive
The Searchable
39
www.epicurious.com
• Database-driven searchable recipe archive
The Social Networker
40
www.fastcompany.com
• Leveraging community for content
The Social Networker
40
www.fastcompany.com
• Leveraging community for content
The Social Networker
40
www.fastcompany.com
• Leveraging community for content
The Social Networker
40
www.fastcompany.com
• Leveraging community for content
The Social Networker
40
www.fastcompany.com
• Leveraging community for content
The Personalized
41
www.igoogle.com
• Display aggregated content from sources I want to see
• See only content I want to see when I want to see
• Power of RSS, API
So what?
42
Conclusion
Why go online?
That’s where the action is happening
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• Online is where the users are
• Build loyalty
• Enhance DesignHouse’s brand
• Deliver a continuous yet different experience
• Fear? Other may do better
• Free online content does not damage print sales
How?
Think: Users, Content, Services
Conclusion
• Which reader segment will benefit most?
• What content will be most valued online?
• What services will enrich, differentiate and enhance the users’ experience?
44
Intervals & Quality
45
Traditional Media
Web 2.0 Media
Personal / Unknown
Quality
Authoritative /KnownQuality
ShortIntervals
Long Intervals
Research Papers
Novels
Newspapers
Weekly Periodicals
Non-fiction
Monthly Periodicals
Encyclopedias
Twitter Me2Day
Blogs
Wikipedia
FlickrYouTube
Digg
BlogsWhere the users are
Where quality is
What can a magazine’s online component do?
Quality
Conclusion
• Trusted Filter
• Trusted Aggregator
• Opinion Leader
• Open Forum
• Enriched Experience
• Source for Sharable Content (Let go!)
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