The Venetian Cluster for Air Conditioning and Industrial
Refrigeration
ADC Project MeetingUnaway Hotel
Bologna, Italy, 18 January 2011
Roberta D’Orazio, Cluster Coordinator
© 2010 REFRICOLD SCARL 2 18 Gennaio 2011
Air Conditioning and Industrial Refrigeration is, in Veneto, a high-tech production that highlight the ability of this territory to develop productive “niches” of great value.
The first settlements in the region date back early 60s and evolved through the 70s, when these local companies became exporters.
This productive niche represents a product and service system involving large companies and small business.
HVAC and Refrigeration in Veneto
© 2010 REFRICOLD SCARL 3 18 Gennaio 2011
Two macro areas of production.
Air conditioning.
Commercial and industrial refrigeration.
One common technological layout.
HVAC and Refrigeration:
common features
© 2010 REFRICOLD SCARL 4 18 Gennaio 2011
EU
27.51 Manufacture of electric domestic
appliances
28.25 Manufacture of non-domestic cooling
and ventilation equipment
Italy
28.25 Manufacturer
commercial/industrial cooling and HVAC equipment.
27.51 Manufacturer
domestic appliances.
Data Source: Ocse (Europe), Unioncamere (Italy)
VenetoIEu 25
Now-days it counts for 40% out of all European production.
HVAC and Refrigeration in Veneto
© 2010 REFRICOLD SCARL 5 18 Gennaio 2011
HVAC and Refrigerationin Veneto
HVAC Technology
Domestic/Commercial Refrigeration
Advanced Components/Services
A total of 722 productive units.
Units are distributed locally, in areas with high industrial specificity.
These areas show strongly interconnected local supply chains.
© 2010 REFRICOLD SCARL 6 18 Gennaio 2011
Productive Units
Distribuzione delle imprese e degli artigiani del settore della refrigerazione sul territorio
BELLUNO6%
PADOVA33%
ROVIGO4%TREVISO
15%
VENEZIA10%
VERONA16%
VICENZA16%
Distribuzione delle imprese e degli artigiani del settore degli elettrodomestici
BELLUNO5%
PADOVA24%
ROVIGO1%
TREVISO29%
VENEZIA8%
VERONA9%
VICENZA24%
Manufacturercommercial/industrial cooling
and HVAC equipment
Manufacturerdomestic appliances
Source: Unioncamere
Ateco class 2923: HVAC and cooling systems Ateco class 2971: Domestic appliances
© 2010 REFRICOLD SCARL 7 18 Gennaio 2011
Background
Clear identification of a regional based productive sector.
Clear identification of a provincial based System- Territory (PST).
Definition of a three years Strategic Action Plan for industrial development – Cluster Development Plan (CDP).
Plan of investment to sustain proposed CDP activities.
© 2010 REFRICOLD SCARL 8 18 Gennaio 2011
The Cluster
The Venetian Cluster for Air Conditioning and Industrial Refrigeration was founded in 2003.
The Cluster gathers today a total number of 110 companies with high technological background and world market leadership, distributed through the Region.
11 public organization support the cluster.
© 2010 REFRICOLD SCARL 9 18 Gennaio 2011
New strategy for growth
For all these companies, be a member of the cluster means:
Be one actor for local economic development. Become partner of local institutions. Apply strategy for repositioning and process reconfiguration. Develop strategic/integrated projects. Joint risk undertaking. Sharing of efforts/resources. Improve the capability to attract public funding. Offer a contribution to local policy maker for industrial
development
© 2010 REFRICOLD SCARL 10 18 Gennaio 2011
Companies Logo(s)
© 2010 REFRICOLD SCARL 11 18 Gennaio 2011
Key figures
Numero di aziende per province
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70
altre
RO
VR
BL
VE
VI
TV
PD
Number of companies per province
Source: Refricold scarl
© 2010 REFRICOLD SCARL 12 18 Gennaio 2011
Numero di aziende n addetti tra 10 e 100 classificate per province
0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45
BL
altre
VE
VI
RO
VR
TV
PD
Unit distribution/ size < 100 employees
Numero di aziende con n addetti superiore a 100 classificate per province
0 1 2 3 4 5 6 7 8
PD
BL
RO
altre
VE
Unit distribution/ size > 100 employees
Source: Refricold scarl
Key figures
© 2010 REFRICOLD SCARL 13 18 Gennaio 2011
Aziende aderenti e aziende presenti e impatto percentuale
0
50
100
150
200
250
300
350
400
RO VR BL VE VI TV PD
Provincie
azi
en
de
0
5
10
15
20
25
%
aziende aderenti
aziende presenti
%
Unit present vs Unit members
Key figures
Source: Refricold scarl
© 2010 REFRICOLD SCARL 14 18 Gennaio 2011
Institutions
Public Body/Institution Type PROVINCE
Industrial Association
BL
Industrial Association
PD Assindustria Belluno Confindustria Padova Unione provinciale artigiani di Padova
Industrial Association
PD
CCIA Padova Chamber of Ciommerce
PD
UD
PD
PD
Dipartimento di Energetica e Macchine dell'Universita' degli Studi di Udine
Dipartimento di Fisica Tecnica dell'Università degli Studi di Padova
Dipartimento tecnica e gestione dei sistemi industriali dell'Università degli Studi di Padova
Università IUAV di Venezia
University
VE
Istituto per le Tecnologie della Costruzione (ITC) del CNR
Public Research Organization
PD
Parco scientifico Galileo Science Parc
PD
Provincia di Padova Province PD
© 2010 REFRICOLD SCARL 15 18 Gennaio 2011
Productive categories
Sub-Category Industrial Competences
Refrigeration equipment Design, production and service
Air Conditioning equipment Design, production and services
Accessories and mechanical components
Design and production (compressors, heat exchangers, fan coil units, insulators, etc)
Accessories and electronical component
Design and production (sensors, valves, controllers, electric motors etc)
Refrigerated transport Chilled isolated containers
Plant Installation and management Plant design, installation and management
Technical services Technical consultancy, R&D
Other GdO and Constructions
© 2010 REFRICOLD SCARL 16 18 Gennaio 2011
Impact
Numero di aziende per settore
0 3 6 9 12 15 18 21 24 27
trasporto refrigerato
componenti elettrici
controlli
altro
componenti meccanici
consulenza tecnica
installazione manutenzione impianti
condizionamento
refrigerazioneRefrigeration
Plant installation and management
Technical consultancy
Mechanical components
Other
Control systems
Electrical components
Refrigerated transport
HVAC
Source: Refricold scarl
© 2010 REFRICOLD SCARL 17 18 Gennaio 2011
Structure/Relationships
Industrial Refrigerationequipment
Commercial Refrigeration apparatus
Air ConditioningEquipment
Local Market
Global Market
Advanced high energy- efficiency and low
environmental impact solutions
Electronics components
Mechnaicalcomponents
Accessories for conditioningand refrigeration
Renewable Energy
•GDO•Construction
Plant installation and
Management
RefricoldScarl
VenetianCluster
for Air
ConditioningAnd IndustrialRefrigeration
Source: Refricold scarl
© 2010 REFRICOLD SCARL 18 18 Gennaio 2011
Governance
RefricoldScarl
TechnicalCommittees
TechnicalSecretary
Strategic Projects
ScientificCommitte
R&D, Norms
RegulationMarketing
TrainingHumanCapital
ITCSupplyChain
Cluster
Coordinator
Cluster Network
Board
Source: Refricold scarl
© 2010 REFRICOLD SCARL 19 18 Gennaio 2011
Management
The management approach considered for the CLUSTER is
based on a hierarchy and leading roles involving five dimensions:
Dimension 1 The Cluster
Dimension 2 Il “Rappresentante del Distretto”
Dimension 3 Refricold scarl
Dimension 4 The Technical Committes
Dimension 5 The Scientific Committee
© 2010 REFRICOLD SCARL 20 18 Gennaio 2011
Mission
Corporate Strategy
Network
Value
Innovation
© 2010 REFRICOLD SCARL 21 18 Gennaio 2011
Scenario
Equipment
ColdFood ChainEcobuilding
The companiesIdentify three broad groups of technical skills that representthe present/future scenariofor strategic planning with impact on local economic development.
© 2010 REFRICOLD SCARL 22 18 Gennaio 2011
Methodology
PROJECTs INDUSTRIAL PLANs
MANAGEMENT
Top down approach
Bottom up approach
Key role Technical Committee
Support Scientific Committee
Network creation
IP management
Rules for exploitation
Coordination
Marketing
Dissemination
© 2010 REFRICOLD SCARL 23 18 Gennaio 2011
Portal Creation of the regional observatory Development of the Metalaboratory R&D projects Supermarket A++ High energy efficiency prototypes New concept for reducing noise/environmental pollution
Projects
© 2010 REFRICOLD SCARL 24 18 Gennaio 2011
•Technical services.
•Integrated offer.
•Local environment.
•Business development.
Metalaboratory
InternalLaboratories
ExternalLaboratories
RefricoldScarl
SERVICEUSERS
© 2010 REFRICOLD SCARL 25 18 Gennaio 2011
Supermarket A++
Design and development of a new concept for a high energy efficient supermarket with integration between refrigeration and air conditiong systems.
ConceptDesign
Development
Demo/Pilot
2008 2009 2010---
© 2010 REFRICOLD SCARL 26 18 Gennaio 2011
Cluster evolution
Period Member
companies
Activity Achieved
results
2003 – 2006 151
R&D
Internationalization
Training
Technical services
Portal
Regional Academy
Projects
Metalaboratoryconcept
Governance
2007 – 2009 148
R&D
Internationalization
Training
Technical services
R&D projects
Supermarket A++
Metalaboratory service framework
2010 -2012 110
Integrated stretegic projects
Approach regulatory frameworks
Business development
TO BE
© 2010 REFRICOLD SCARL 27 18 Gennaio 2011
Future Plan
Become a Glocal cluster. Push towards strategic innovation.
Intangible asset. Corporate strategy Climate change. Technology development
Put SME networks central.