Trusted social intelligence for the enterprise

make better business decisions

create contextual content

identify, engage, and reward customers, sources, ambassadors

Our mission at Verifeed

To make sense of the world’s social conversations so enterprises can:

Why Verifeed is massively scalable

Brands Publishers

Financial

$432 Bn US Consumer Goods $118 Bn Content marketing spend, 2013

$100 Bn US News Publishing & Broadcasting

$1.3 TrillionUS Financial Services$10 Bn Financial Ad spend 2012

$1BnSocial

software spend

Gartner, 2013

How Verifeed makes money

B2B Platform Licensing

Enterprises pay recurring monthly fees on annual contracts with 3 pricing tiers based on:

―Data usage

―Social sources

―Service level

Eliot BergsonTim Berglund

Peter Harrison

Renee Lewis

Duncan Work

Matt Prohaska

David Lawrence

Why we’re the right team to execute

Paul Herzog Chief Architect

Melinda Wittstock

Founder & CEO

‘Hands on’ advisors

Early Use Cases & MetricsSports:March

Madness

Challenge: Boost traffic, keep

conversations on site

Action: Publish relevant real-time Tweets from/about the players and coaches on NBC affiliate

Result: Time spent up from 10 to 26 seconds, Twitter referrals up 129%

Brands:Dog Food

Challenge: Find customers

Action: Filter real-time Tweets about a UK luxury brand & competitor products, consumer attitudes

Result: Ongoing. Identify & engage ambassadors with contextual content & identify customers

Financial:Compliance

Challenge: Assure Tweets are compliant with FINRA

Action: Source ad parse market-moving news for reliability & exclude Tweets with investment advice to eliminate liability.

Result: Ongoing. Verifeed technology working as promised.

How Verifeed forces global growth

Beach-heads first US verticals

Up-sell with more social sources / data & features

Increase market penetration

Grow globally

SportsBrandsPR

Add verticals

Hiring

Publishing Politics

Financial

How Verifeed IP works

Verifeed’s algorithms and automated processes uniquely replicate what investigative and analytical journalists do to:

— Identify patterns— Put developments in context— Qualify source reputation and

expertise

Uncovers credibility of influencersEliminates redundant, off-topic, search resultsAllows instant custom publicationEnables real-time engagement/recruitment of users100% Twitter fire hose, complex filters Soon automates discovery/contextual search

Competitive Differentiation

Twitter APILimited to 5% fire-hose & single-term searches by hashtag or handle, no engagement tools, analytics

Social media management

Twitter search engines

Influencer assessment

Broad social data search/analytics

Social aggregators

Social management dashboards, mediocre Twitter search, no source reputation/accuracy filters

Focused on Twitter brand monitoring only, not

contentFocused on user influence (not credibility or expertise); not intended for search

Limited filters for relevance, geolocation; no fact-checking / source reputation component

Complex search filters, analytics, dashboards; no veracity / reputation emphasis; price point too high

Primary risks

Large company pivots into Verifeed’s differentiated space:

Verification for accuracy and source credibility for real-time ‘actionability’ is Verifeed’s number 1 focus

Twitter changes terms of service to undercut Verifeed or offers rival service:

Verifeed is developing support for all social feeds; Partners will not want multiple service providers if Verifeed can aggregate all sources at a competitive or lower cost

Timeline to Stage Execution

― Debuted 2013 SXSW

― Grew pipeline to 260+ in 2 weeks

― 62% wanted next steps post SXSW

Market Validation

― Prove metrics ― Test use cases― Find early

adopters― Incorporate

customer feedback

― Average of 9 demo requests per day

Product

Paying Partners

― Convert pilots to charter revenue

― New use cases― Up-sell new

features

― Automated contextual alerts/discovery

― Add social sources

― Mobile SDK― Enhance

algorithms― Enhance UI/UX

Platform Growth

― Expand sales, biz dev, product team

― Expand into next verticals

― Full price point― Expand reach &

revenue within each company

― Enhance ‘fact check’ algorithms

― Unsupervised ML― Ongoing UX/UI

improvements― Reputation

scoring

MARCH 2013 PRESENT – 3Q-4Q 2013 1Q 2014

―-Enhance UX/UI― Reputation scoring― Automated @mention recruitment― Automated pre-filled

search

Pilot Programs

Product

Product

Hire‘Growth Hacker’/BDEngineers/Product ManagerSupport Data Scientist(s)

SupportQ3/4 Tech RoadmapData CostsMarketing/Sales

Investment Sought

$30KMonthly RevenueJan 14

$5mmRun Rate Q1/15

$95mmAnnual 2017

Q3/13

Q1/14 EnhanceReputation scoringMobile X-Platform/SDKSocial sources

Expand / ScaleBD, Sales, Engineers

$500K+Bridge

$3.5mm+Series A

Financials: Five-Year Projected 2012 2013 2014 2015 2016 2017

# Enterprise Partners

Recurring Fees

Ad Revenue Share

TOTAL REVENUE

Cogs

Operating / Sales

Gross Margin

EBITDA Margin

EBITDA

$166k

$163k

($329k)

9

$42.5K

$42.5K

$377k

$389k

($711k)

47

$1.8mm

$153K

$1.9mm

$2.3mm

$2.6mm

(21%)

($2.9mm)

175

$9.3mm

$1.1mm

$10.5mm

$4.4mm

$6.1mm

56%

(1%)

($52k)

456

$28mm

$6.2mm

$34mm

$10.3mm

$12.5mm

70%

33%

$11.8mm

776

$63mm

$20mm

$83mm

$18.4mm

$19.9mm

78%

54%

$44.8mm

Cash positive Q2/15

$30K monthly revenue

Customer Trials

Proving Use Cases & Metrics

Yahoo!’s Marissa Mayer: “Revolutionizing social media with a differentiated solution”

Financial Milestones & Progress$100K Founder &

Family

Nov/13-Feb/14

Mar/12 Sept-Oct/12

Mar/13

First Revenue

Bridge

Jul/13 Sept/13

$3.5mm+

Series A

Platform Enhancemen

t & Sales

$500K Equity Round

($3mm pre)

2,0

iPhone

Twitter ‘mine & @mention’ B2B platform debuts

at SXSWPipeline 260+

Verifeed rebranding

$400K Angel

Convertible

Thank you

Melinda Wittstock | CEO & Founder202 274 1479Melinda @ Verifeed.com Twitter @Veriate

Demo at Verifeed.com