The Vincent La Fiura Home Selling System

The Vincent La Fiura Home Selling System

Presented by RE/MAX West Realty Inc……. Brokerage

Making Your Home Buying Dreams Come True!

Advertising

Presentation

Internet

Consumer Programs

Track Record

Performance Guarantee

Vincent La Fiura, Broker

My MISSION

My MISSION

Vincent La Fiura, Broker

To Sell Your Home:To Sell Your Home:

• FasterFaster• For Top DollarTop Dollar• With the Least Amount of Least Amount of HassleHassle• With the Most ConvenienceMost Convenience

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Vincent La FiuraVincent La Fiura

Research indicates that 72% of homeowners who used other agents are Dissatisfied with

their agent’s performance

Research indicates that 72% of homeowners who used other agents are Dissatisfied with

their agent’s performance


Major Reasons: INEFFECTIVE MARKETING POOR COMMUNICATION POOR RESULTS


Research indicates that in a recent survey of homeowners who used us, our Satisfaction

and Approval Rating was 91%

Research indicates that in a recent survey of homeowners who used us, our Satisfaction

and Approval Rating was 91%

We have a 91% Satisfaction We have a 91% Satisfaction RatingRating


Effective MarketingEffective MarketingGood CommunicationGood CommunicationGood ResultsGood Results

The ABC’s of Real Estate Service(What Most Other Realtors Do)The ABC’s of Real Estate Service(What Most Other Realtors Do)

Advertise themselvesBang a sign on your lawnCreate an ad for the paper (and maybe run it)

Download your listings to MLSEncourage their office to show itFigure they might try an Open HouseGet on their knees and pray it will sell

Advertise themselvesBang a sign on your lawnCreate an ad for the paper (and maybe run it)

Download your listings to MLSEncourage their office to show itFigure they might try an Open HouseGet on their knees and pray it will sell

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The ABC’s of Real Estate Service(What Most Other Realtors Do)

This is the way that real estate has been practiced for over 100 years, and unfortunately, it’s still the way most other agents operate today.

In our fast changing world, these traditional methods practiced by most other agents have proven to be less and less effective.

As we go through this program, you’ll discover that you can realize we’re different, that’s why we use the latest technology, business systems, and proven consumer innovations which go far beyond this antiquated ABC approach.

This is the way that real estate has been practiced for over 100 years, and unfortunately, it’s still the way most other agents operate today.

In our fast changing world, these traditional methods practiced by most other agents have proven to be less and less effective.

As we go through this program, you’ll discover that you can realize we’re different, that’s why we use the latest technology, business systems, and proven consumer innovations which go far beyond this antiquated ABC approach.

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Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.

Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.

There are many things I do, to get your home sold.

In fact, there are 119 different things we do to

get your home sold

There are many things I do, to get your home sold.

In fact, there are 119 different things we do to

get your home sold


__________________________________________________________________________________There are many things we to do to get your home soldThere are many things we to do to get your home sold?Meet with the homeowner to list their home?Tour home and property and measure all rooms and lot dimensions?Get pertinent information like age, survey, taxes, lot size, and area features?Determine key selling features of the home?Prepare a thorough Comparative Market Analysis of the Neighborhood ?Prepare all paperwork for proper documentation of the listing?Transfer all paperwork for proper documentation of the listing ?Take a picture of the property?Order Virtual Tour & Digital Photos?Get keys cut & affix a Lockbox?Put up a sign and applicable sign riders?Upload all listing details onto MLS (Multiple Listing Service)?Upload listing, photos, and features onto our Internet Website?Write an ad for the property?Design an ad space for the ad?Place the ad in appropriate media - Talking Ads, Newspaper, Magazine, Real Estate News, Flyers, Internet?Ensure proper rotation for the ad in media?Make cold calls to source new buyers and sellers?Knock on doors to source new buyers and sellers?Preview homes for prospective buyers?Show homes to prospective buyers?Prepare feature sheets for the home?Prepare flyers for property?Deliver the feature sheets to the homeowner?Organize an Open House?Attend the Open House (Usually Half a Day)?Remain up-to-date on all showings of your home?Talk to agents who have shown your home to gather useful buyer feedback?Keep in touch with homeowner regarding feedback from showings?Receive offers for the purchase of the home?Present offers to the homeowner?Negotiate a price settlement between the home seller and the home buyer?Prepare all sale documentation for the lawyer


You can feel confidentknowing that you always receive superior service and proven results with my system.You receive the services of an entire Team instead of just a single agent.Our Volume is Your Benefit.Our Volume is Your Benefit.

You can feel confidentknowing that you always receive superior service and proven results with my system.You receive the services of an entire Team instead of just a single agent.Our Volume is Your Benefit.Our Volume is Your Benefit.

__________________________________________________________________________________With Vincent La FiuraWith Vincent La Fiura With Vincent La FiuraWith Vincent La Fiura

You Get My Innovative

ConsumerPrograms

You Get My Innovative

ConsumerPrograms

Internet Marketing Sources

And ProgramsVenture Realty.caVenture Realty.caHot Properties4Sale.netHot Properties4Sale.netRE/MAX.comRE/MAX.comGoogleGoogleToronto MLSToronto MLSMLS.caMLS.caRealtor.comRealtor.comRE/MAX West.comRE/MAX West.comFull Page AdsFull Page AdsEditorialsEditorialsClassified AdsClassified Ads


The Problem With TraditionalOpen Houses

The Problem With TraditionalOpen Houses__________________________________________________________________________________

Little or No Benefits to Homeowners

Other Agent At least I can catch some Zzz’s

We concentrate our efforts on the entire market

Most other agents only do limited Advertising and do ineffectiveopen houses. This covers only 4% of the market. What about the other 96%?


MyBUYER PROFILE

SYSTEM

MyBUYER PROFILE

SYSTEM


Benefits of My Buyer Profiling System for Home sellers

Benefits of My Buyer Profiling System for Home sellers

Your home is exposed to a group of highly pre-qualified and interested buyers.

The mailings to our Buyer Profile group are very select and represent a powerful way of

presenting your home to this attractive group. This service builds buyer loyalty, giving us a larger

number of serious prospects to bring through your home.


Benefits of Our Buyer Profiling System to Homebuyers

Benefits of Our Buyer Profiling System to Homebuyers

They receive regular mailings, faxes, or e-mails on all newly listed homes

which match their criteria (including pictures).

After previewing the information, they select the homes they’re

interested in viewing, and then go to see them.

This service is absolutely free and obligates them to nothing.

When Buyers are Looking For a Home, They Often Don’t Get the Selection They Want and Need

The Problem With Most Other Agents is:

When Buyers are Looking For a Home, They Often Don’t Get the Selection They Want and Need

The Problem With Most Other Agents is:

Most Other Agents pick 6 homes, show you 4 and try to sell you 1

My Solution

Our One-of-a-kind Buyer Profile System gives buyers

priority access to all hot new listings that match their home

buying criteria

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Here’s How Our Buyer Profile System Works For You

Here’s How Our Buyer Profile System Works For You


__________________________________________________________________________________My SolutionWith Our One-of-a-kind Buyer Profile System is able to work with over 300 buyers at any given

time who have priority access to hot new listings that match their home buying criteria.

My System provides sellers like you what they want and need - Many Serious, Qualified and Ready-to-Act Buyers in the market to buy a

home just like yours.


My UniqueINTERNET ApproachMy UniqueINTERNET Approach

Makes Homeselling and Buying Easy, Desirable and FunMakes Homeselling and Buying Easy, Desirable and Fun


Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Broadcast emailcommunicationDatabase broadcasting of NEW listings to buyers.

Result: Sell YourHome Faster!!!

Buyer

Buyer

RE/MAX Internet Marketing Program

RE/MAX Customized Marketing ServicesWith our Unique Marketing Program, Your Listing reaches over 5,000 clients, hundreds of Internet portals, and reaches over 20,000 TREB agents and their clients via the Internet

My Unique & Innovative Internet Marketing PlanMy Unique & Innovative Internet Marketing Plan

89%Internet2005 – 89%



You get exposure to the You get exposure to the greatest number of buyersgreatest number of buyers

You get one of the most You get one of the most effectiveeffective ways to attract buyersways to attract buyers

You get the Best Possible PriceYou get the Best Possible Pricein the shortest time possiblein the shortest time possible

MyPERFORMANCE GUARANTEES

MyPERFORMANCE GUARANTEES


MyTRACK RECORD

AND COMMUNITY PREFERENCE

MyTRACK RECORD

AND COMMUNITY PREFERENCE

List to Sales RatioList to Sales RatioHow close will your home sell to asking price?

According to the Toronto Real Estate Board, homes are selling on average for 97.0% of asking price. However, our clients homes sell on average for 98.7% (i.e. 1.7% higher - an average of $5,000 - $11,700 more). This means …

Your home will sell for more with Vincent!!!

List to Sales RatioList to Sales RatioHow close will your home sell to asking price?

According to the Toronto Real Estate Board, homes are selling on average for 97.0% of asking price. However, our clients homes sell on average for 98.7% (i.e. 1.7% higher - an average of $5,000 - $11,700 more). This means …

Your home will sell for more with Vincent!!!

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Days on MarketDays on MarketHow fast will your home sell?

According to the Toronto Real Estate Board, homes are selling in an average of 42 days. However, our clients homes sell in average of 20 days - in 50% less time. This means …

Your home will sell faster with Vincent!!

Days on MarketDays on MarketHow fast will your home sell?

According to the Toronto Real Estate Board, homes are selling in an average of 42 days. However, our clients homes sell in average of 20 days - in 50% less time. This means …

Your home will sell faster with Vincent!!

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Success RatioHow likely is it that your home will sell?

According to the Toronto Real Estate Board, there were 229,252 homes listed for sale last year, but only 67,612 sold. This means that only 29.4% of all homes listed for sale actually sold. By contrast, we sold 75% of all properties we listed. This means you have a more than a 150% greater chance of selling ...

Your home is more than two and a half times as likely to sell with Vincent!!

Success RatioHow likely is it that your home will sell?

According to the Toronto Real Estate Board, there were 229,252 homes listed for sale last year, but only 67,612 sold. This means that only 29.4% of all homes listed for sale actually sold. By contrast, we sold 75% of all properties we listed. This means you have a more than a 150% greater chance of selling ...

Your home is more than two and a half times as likely to sell with Vincent!!

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Bringing BuyersHow likely is it that the agent who lists your home will bring the buyer? According to the Toronto Real Estate Board, the average other agent only sold 8% of their listings themselves. In other words, 92% of the time, they rely solely on other agents to bring the buyers.

By contrast, we sell 32.4% of our own listings. With us, there is a 4 times greater chance that we will bring our own buyers.

What is better for you? Hiring an agent that will rely on other agents to bring buyers, or someone who will brings their own buyers?

With us, you have a 400% greater chance that we will bring our own buyer!

Bringing BuyersHow likely is it that the agent who lists your home will bring the buyer? According to the Toronto Real Estate Board, the average other agent only sold 8% of their listings themselves. In other words, 92% of the time, they rely solely on other agents to bring the buyers.

By contrast, we sell 32.4% of our own listings. With us, there is a 4 times greater chance that we will bring our own buyers.

What is better for you? Hiring an agent that will rely on other agents to bring buyers, or someone who will brings their own buyers?

With us, you have a 400% greater chance that we will bring our own buyer!

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Our North American Television Advertising Campaign

Our Canadian & U.S. Advertising Resources Combine To Provide Powerful Marketing Tools!!


Our Volume is Your BenefitBecause we sell so many homes,

there are many things we can do for you that others simply can’t:

• We have the experience to negotiate the highest price, faster, and with the least amount of hassles, as well as the professional contacts to get you the best affiliate services.

• We outspend all local single agents in our marketplace to advertise your home.

• We have pioneered unique and exclusive programs not offered by many other agents in the local markets (i.e. Trade Up Program, Buyer Profile System, Cash Rewards, etc.).

• Your property will be advertised to buyers in your market area. Unlike most other agents who work a small local area, we are able to cover a larger market area with our specialized Office approach.

Our Volume is Your BenefitBecause we sell so many homes,

there are many things we can do for you that others simply can’t:

• We have the experience to negotiate the highest price, faster, and with the least amount of hassles, as well as the professional contacts to get you the best affiliate services.

• We outspend all local single agents in our marketplace to advertise your home.

• We have pioneered unique and exclusive programs not offered by many other agents in the local markets (i.e. Trade Up Program, Buyer Profile System, Cash Rewards, etc.).

• Your property will be advertised to buyers in your market area. Unlike most other agents who work a small local area, we are able to cover a larger market area with our specialized Office approach.

In SummaryHere’s How You

Benefit

In SummaryHere’s How You

Benefit


In Summary Here’s How You Benefit

In Summary Here’s How You Benefit

Specialized Knowledge

Specialized Knowledge

You Will Get the RightInformationand Advice

You Will Get the RightInformationand Advice

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Strong Office Support

Strong Office Support

In SummaryHere’s How You Benefit


You WillReceiveBetterService

You WillReceiveBetterService

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Aggressive Marketing, Innovative Consumer Programs and Leading Edge Technology

Aggressive Marketing, Innovative Consumer Programs and Leading Edge Technology

You Will GetBetter Results,In Less Time,With Less Hassle to You

You Will GetBetter Results,In Less Time,With Less Hassle to You

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More than Twice as Fast

1.7% - $5,000 - $11,700 More Money

2 1/2 times as Often

We Bring 4 times MORE buyers

Cash Rewards Program

More than Twice as Fast

1.7% - $5,000 - $11,700 More Money

2 1/2 times as Often

We Bring 4 times MORE buyers

Cash Rewards Program

Our Bottom Line …… Our Homes Sell …

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Our Bottom Line …… Our Homes Sell …

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How much will this add to your bottom line?Vincent La FiuraVincent La Fiura

We Are the Fastest Way

to ...


The Next Step ...


Let’s Work Together ...Let’s Work Together ...

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The Vincent La Fiura Home Selling System

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