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THE VIVA (VISION IDEA VOICE ACTION) PROJECTAuthoritative, Authentic Public Policy Directly from Classroom Teachers
Building a System that Drives Effective Teaching & Student Learning
The VIVA Project seeks to bridge the gap between policy and practice by building online platforms where classroom teachers collaborate to provide specific input on policy issues.
VIVA Project based on a few simple principles: Classroom teachers need & want systemic policy
solutions that support highly effective teaching Education policy at every level must link to instructional
practice Policy needs to be created from the classroom out and
from the context in Translation from technical practice to system incentives
is often incomplete
VIVA Project is a One of A Kind Tool to Gather Unvarnished, Authoritative Input from Teachers
Proprietary web-enabled platform Deliberative conversation Actionable solutions Unit of change—federal & state Create the incentives that enable effective
implementation at district & classroom Put students at the center of policy, through
their teachers www.vivateachers.org
New York Demonstration Project: VIVA Teachers & State Teacher Evaluation
70 ordinary classroom teachers accomplished more than an entire 50 person task force created by state legislation
Why? They want more respect for their profession & know evaluation is a lynchpin
They shared their hard-earned expertise to think deeply together about what would be meaningful evaluation that makes them better teachers
They deliberated about implementation hurdles and carefully balanced the perfect and the practical
New York Teachers’ Created a Roadmap for Regulations
Specific Recommendations
A Detailed Report Written by Classroom Teachers
Overview of How the Dialogue with Teachers Operates
Identify goal Frame discussion & build web platform Recruit teachers (3 tactics)
Reach existing teacher networks Recruit new targets with e-mail lists Collaborate with Influencers in the Social Sphere to recruit
teachers (ORBIT) Moderate deliberative conversation—generate creative
ideas Form representative task force to capture creativity of the
group and create a specific actionable plan Share action plan with public/policy maker Activate participants to support implementation
Two Possible Approaches for Illinois Option 1:Have teachers create new policy
and place it at systems level Option 2: Engage in deliberative
conversation to identify a frame of reference that will obtains teacher buy-in & ownership for long term implementation
Added Tool: Elements of the methodology create leadership opportunities from communication strategies & can be used as a stand-alone approach
Quantifying Influence in the Public Debate
The ORBIT Report® is considered the most rigorous, in-depth and insightful analysis of mainstream and social media
Analyzes specific measurable facts and statistics about various websites (in multiple languages)
Applies a proprietary algorithm to identify the extent to which discussion on a website impacts a brand, issue or organization
The five specific factors which underlie the ORBIT™ methodology:
On-site Engagement - Depth of engagement of visitors on a given website; Reach - The number of people who are likely to confront information about
a subject; Bias - The extent to which the perspective of a website helps or hurts the
general goals of an organization; Influence - The degree to which a website’s perspective is picked up and
linked to in dialogues and discussion on other websites; Topical Frequency - The regularity with which a topic is discussed
Suggested Next Steps
Determine outcome sought Strategic communications program Deliberative discussion to identify evaluation
elements or process from Illinois teachers Reflective conversation to obtain feedback on
possible evaluation elements from Illinois teachers
Meet with VIVA leadership to receive detailed briefing on ORBIT & review project proposal
Have strategy session with VIVA leadership Questions: [email protected]