The Waterline Summit 2021

The Waterline Summit 2021

Sponsorship Pack | 18-22 October 2021

Connecting the Humber to COP26

We have 9 years to keep global warming below 1.5ºc

The Waterline Summit 2021: Sponsorship Pack

THE WATERLINE STORY SO FARThe world’s biggest threat is our region’s biggest opportunity

industries and SMEs, in collaboration with academia, to tackle the global climate change challenge.

The Humber is already well established as the UK’s Energy Estuary.

Our mission is to build on this and give the Humber a global relevance by working together to develop the region as a demonstrator of a zero-carbon economy.

There will be a global market for how demonstrator coastal regions can assist others with the transition to a zero-carbon economy. This is our vision for the Humber.

The Humber at the forefront of climate change, empowering people and places to net zero and creating an economic model for global decarbonisation.

In 2018 Marketing Humber partnered with the University of Hull to launch an ambitious campaign, ‘The Waterline’.

The Waterline campaign makes the case for how the Humber is becoming a ‘living lab’ for the journey towards a zero-carbon economy.

Developing major transformational ideas through regional ‘Think Tanks’, these projects are led by our global

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https://www.marketinghumber.com/join-us/sign-up/

https://thewaterline.global/our-mission/

Become a strategic partner

FIVE GRAND CHALLENGESPlay your part

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24%25%

6%

14%

21%

Bill Gates outlined his Five Grand Challenges in how we deal with Climate Change.

The Humber represents all areas of these challenges, which is why our region is the ideal ‘living lab’ to develop and demonstrate how the world can work towards a clean growth future.

We use the Five Grand Challenges to illustrate that no matter what area you or your business represent, we all have a part to play in achieving our zero carbon ambition.

% total CO2 emissions


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OUR STRATEGIC PARTNERSPrincipal

Our Principal and Major Partners include many of the biggest employers and investors on the north and south banks of the Humber and those who operate across the estuary.

Principal Partners play a prominent role in achieving our mission.

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https://www.uk.bilfinger.com/

https://www.eastriding.gov.uk/

https://www.rix.co.uk/our-companies/

https://www.kcom.com/

https://www.reckitt.com/

https://www.hull.ac.uk/

https://www.willerby.com/

https://www.yorkshirewater.com/

https://sewell-group.co.uk/

http://www.hull.gov.uk/

https://www.abports.co.uk/

https://www.vpi.co.uk/

https://www.sse.com/what-we-do/sse-thermal/

https://www.arco.co.uk/

https://www.hey.nhs.uk/

https://www.drax.com/

OUR STRATEGIC PARTNERSMajor

Our strategic partners play a key role in shaping the region’s future.

Major Partners form our diverse Bondholder business network, shaping the economic future of the region.



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https://wykeland.co.uk/

https://protective.ansell.com/en/

https://www.nelincs.gov.uk/refuse-collection-schedule/

https://www.alanwood.co.uk/about-us

https://www.forrester-boyd.co.uk/

https://theonepoint.co.uk/

https://blog.smailesgoldie.co.uk/

https://orsted.co.uk/

https://www.phillips66.com/

https://www.bishopburton.ac.uk/

https://www.edenicinnovations.com/

https://www.singletonbirch.co.uk/

https://andrewjackson.co.uk/

https://tricoya.com/

https://www.smith-nephew.com/uk/


THE WATERLINE SUMMIT 2019

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A LOOK BACK TO 2019at the Bonus Arena

The interactive exhibtion illustrated the Humber region’s ambition and response to climate change, showcasing transformational projects of all scales.

The 2019 Summit was the ideal opportunity to learn more about how the region is working towards a zero-carbon economy and what sustainable careers are in store for our future leaders.

The Waterline Summit 2019 was the Humber region’s inaugural event for decarbonisation and the first of its kind in the North.

The pioneering event attracted over 1,200 attendees and reached 3.5m people through social media and PR, including business leaders, government officials, academia, students and members of the community.

OVER 400 STUDENTS ATTENDED

200+ IDEAS SUBMITTED


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https://vimeo.com/459412454



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A VIRTUAL SUMMIT FOR 2020thewaterlinesummit2020.vfairs.com

The Waterline Summit 2020 was a weeklong event, hosted on a fully interactive virtual platform, vfairs.

With over 2,000 registrations, 30 Humber exhibitions, and 50+ speakers across the week, the event truely attained an international reach both through speakers and attendees.

The event connected our regional stakeholders with speakers from Department for Business, Energy and Industrial Strategy, Bank of England, Arup, MakeUK, Environment Agency, Renewables UK, BBC, Team GB, HSBC, IP Group, and Macquarie Group amongst many more from our key Bondholder Partners.

OVER 2KBOOTH VISITS

OVER 5.6K DOWNLOADS

2.3m+ PR & SOCIAL REACH

A GLOBAL REACH, OF ALL 7 CONTINENTS

2.1KREGISTRATIONS

OVER 1.2K LIVE WEBINAR

VIEWERS


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AN EDUCATION FOCUSDigital education and skills resources

Education and skills played an important role in the 2020 summit. To raise awareness of our region’s capabilities and create connections between the Humber’s talent pipeline and the emerging career opportunities on the Energy Estuary.

Being thrust into the online event space created the opportunity to shape our education and skills resources and collaborate on existing projects happening in the region.

These resources included, Mytopia green city building game, the Earth 2050 art competition, the waterline student e-book and Serious Geo Games with the Earth Arcade.


Mytopia, our green city building game, builds awareness of how our every day decisions will affect the future world we live in – over 5,000 sustainable cities have been built to date.

Serious Geo Games presented the Earth Arcade, with games to save the world.

The Waterline Summit 2020 won the award for Renewables Education at the Humber Renewables Awards 2020.

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https://www.mytopiagame.co.uk/

The Waterline student e-book was created in collaboration with the region’s leading businesses. This interactive sustainable career resource highlights various exciting educational and career opportunities that are on offer in the Humber as we work towards a greener future.

52 fantastic pieces of art were submitted to the Earth 2050 art competition, putting a spotlight on the environmental issues which we could face in the next 30 years. Including potential threats to the environment, civilisation and changes currently happening in technology which could contribute to shaping our future.


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https://www.marketinghumber.com/what-we-do/materials-resources/

http://www.earth2050.co.uk/

Listen to Waterline Live


THE WATERLINE LIVEPodcast

Jonathan Levy, host of The Waterline Live brought his climate conversation to our screens during the summit 2020 International Business Day.

A major webinar filled with international guests to explore the latest trends in climate change, the global demand for solutions and the resulting opportunities for the Humber region’s organisations to respond and export their products, services and expertise around the world.

A GLOBAL REACH, OF ALL 7 CONTINENTS

Businesses include:

2.3m+ PR & SOCIAL REACH

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https://thewaterline.global/podcasts/

THE WATERLINE REACHRegional, National & International

• 200,000+ people through our social media channels.

• 29,000 website views 11,000 unique website users.

• 27,000+ listeners on the Waterline Podcast.

• Featured on Business Live for a week, reaching around 50,000 readers.

• Featured several times in Yorkshire Post reaching around 150,000 readers.

• Featured in the Parliamentary Review read by CEO’s and those in the position of leadership reaching 500,000 readers.

• Featured in Hull Trains magazine for 3 months to a captive audience

commuting between Hull & London.

• Featured several times in BW Magazine reaching around 10,000 readers.

• Featured in the New Statesman, read by 98% of MPs including cabinet ministers, FTSE 100 CEO’s and over 50 leaders of the UK’s most influential think tanks, reaching around 210,000 readers.

• Featured on Hull Live, reaching around 15m page views per month.

• Featured several times in Commerce & Industry reaching around 60,000 readers.

• Featured on BBC Radio Humberside reaching 127,000 local listeners.


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https://thewaterline.global/podcasts/


2020 SUPPORTOur Sponsors

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https://www.yorkshirewater.com/



https://res.digital/

https://activehumber.co.uk/

https://www.bishopburton.ac.uk/

https://hop-humber.co.uk/

https://www.ssethermal.com/

https://yorkshire-energy-park.co.uk/

WHY SUPPORT IN 2021Connecting the Humber to COP26

Associate your brand with the Humber region’s response to climate change.

Collaborate, support and endorse the region’s transformational projects on the global stage.

Demonstrate your commitment as we connect to COP26 in Glasgow.

Be a strategic part of creating a new economic model for decarbonisation.


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As the flagship event for decarbonisation in the North. The Waterline Summit 2021; Connecting the Humber to COP26 provides the perfect platform to demonstrate the Humber region’s capabilities, propelling us towards our end goal of achieving an estuarial net-zero economy.

Offering unique insights into the project portfolios surrounding the UK’s Energy Estuary and demonstrating the transformational projects of scale, this event will explore the region’s economic benefits as we build a new model for decarbonisation for all communities in the Humber and beyond.

The launch day, “Why the World Needs the Humber” will be followed by four themed days, aligned with the COP26 Presidency themes.

This year’s summit will provide practical steps for individuals, students, communities and businesses to implement as we transition towards a zero-carbon existence.

The Waterline Summit raises the profile of the region and demonstrates how the Humber can provide solutions to this global challenge.

LOOKING FORWARD TO 2021Connecting the Humber to COP26


thewaterline.global

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https://thewaterline.global/

A key opportunity to influence the summit and associate your brand with the region’s response to climate change.

• Dedicated social media announcement(s)

• Logo visibility and feature within the COP26 film

• Logo visibility and link on The Waterline website

• Logo visibility and link on Marketing Humber email banners

• Logo visibility on event e-invitations and reminders; leading up to and during The Waterline Summit 2021 series of events

• Branding at the events throughout the week

• Branding on the Marketing Humber event app

• Extensive Media Coverage - Inclusion in The Waterline Summit 2021 press releases

• Half page advertisement on e-event programme

• Acknowledgements by Host throughout the event programme

• Keynote speaker slot at the main Hybrid Breakfast event ‘The Waterline: Connecting the Humber to COP26’ – Business Seminar, launching the COP26 film, hosting a panel of international business leaders – live and streamed.

EVENT PARTNERS£15k


SPONSORED BY:

SPONSORED

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https://orsted.co.uk/

A unique opportunity to influence the summit and associate your brand with the summits connection to COP26.





• Logo visibility on event e-invitations and reminders; leading up to and during The Waterline Summit 2021 series of events



• Extensive Media Coverage - Inclusion in The Waterline Summit 2021 press releases



• Keynote speaker slot at the main Hybrid Breakfast event ‘The Waterline: Connecting the Humber to COP26’ – Business Seminar, launching the COP26 film, hosting a panel of international business leaders – live and streamed.

WATERLINE COP26 PARTNER£15k


SPONSORED BY:

SPONSORED

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https://www.zerocarbonhumber.co.uk/

STUDENT CHALLENGE SPONSOR£10k


SPONSORED BY:

An opportunity support the Waterline Student Challenge in its inaugural year. This challenge will link students around the region with sustainability, STEM subjects and careers of the future in our regional businesses. Completing sustainability projects in teams, judged by our business panel, the winning teams earn a cash prize and VIP day at a company to learn about the business and their sustainability projects.




• Logo visibility and link on Marketing

Humber email banners • Logo visibility on event e-invitations

and reminders; leading up to and during The Waterline Summit 2021 series of events


• Extensive Media Coverage - Inclusion in The Waterline Summit 2021 press release



• Business Partner sponsor branding on The Waterline Student Challenge event and presentation to finalists (held on the main Waterline launch day).

SPONSORED

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https://www.ssethermal.com/

An opportunity to shape this themed day focused on the global transition to clean power and the dramatic growth and importance this sector has on the journey to net zero.




• Logo visibility on event e-invitations and reminders; leading up to and during the Energy Transition Day

• Branding at the Energy Transition Day main event

• Branding on the Marketing Humber

event app • Extensive Media Coverage -

Inclusion in The Waterline Summit 2021 press release relating to the Energy Transition Day



• Optional Offer; The Energy Transition Day main event can be hosted/run by you or by the Marketing Humber team.

ENERGY TRANSITION DAY SPONSOR£5k | Tuesday 19 October


SPONSORED BY:

SPONSORED

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https://www.humberzero.co.uk/

An opportunity to shape this themed day focused on global emmisions caused by road transport and the commitments and actions needed to accelerate the global transition.




• Logo visibility on event e-invitations and reminders; leading up to and during the Clean Road Transport Day

• Branding at the Clean Road Transport Day main event


event app • Extensive Media Coverage -

Inclusion in The Waterline Summit 2021 press release relating to the Clean Road Transport Day



• Optional Offer; The Clean Road Transport Day main event can be hosted/run by you or by the Marketing Humber team.

CLEAN ROAD TRANSPORT DAY SPONSOR£5k | Wednesday 20 October


SPONSORED BY:

SPONSORED

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• Extensive Media Coverage - Inclusion in The Waterline Summit 2021 press release relating to the Adaptation & Resilience Day



• Optional Offer; The Adaptation & Resilience Day main event can be hosted/run by you or by the Marketing Humber team.

An opportunity to shape this themed day focused on solutions to be more resilient against the impacts of climate change on the environment, business and society.




• Logo visibility on event e-invitations and reminders; leading up to and during the Adaptation & Resilience Day

• Branding at the Adaptation & Resilience Day main event

ADAPTATION & RESILIENCE DAY SPONSOR£5k | Thursday 21 October


SPONSORED BY:

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An opportunity to shape this themed day focused on how we can work together collaboratively to ensure development and regeneration across the Humber is smart, sustainable and contribute to the economic growth of the UK.




• Logo visibility on event e-invitations and reminders; leading up to and during the Built Environment and Cities Day

• Branding at the Built Environment and Cities Day main event


• Extensive Media Coverage - Inclusion in The Waterline Summit 2021 press release relating to the Built Environment and Cities Day



• Optional Offer; The Built Environment and Cities Day main event can be hosted/run by you or by the Marketing Humber team.

CITIES & BUILT ENVIRONMENT DAY SPONSOR£5k | Friday 22 October


*Please note we are flexible and open to discussions on the packages on offer.

SPONSORED BY:

OPPORTUNITY AVAILABLE


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An opportunity to shape the community focused events which aim to highlight the importance of playing your part in this journey to net zero while strengthening relationships across our audience base and encouraging participation in the waterline campaign.





• Acknowledgements by Host

throughout the event programme • Community Partner sponsor

branding across the week on Community events; logo visibility on event e-invitations and reminders leading up to The Summit.

COMMUNITY PARTNER£5k



SPONSORED BY:

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An opportunity to shape the education and skills focused events which aim to inspire and inform the next generation of talent. Strengthening our connection with regional education providers and ensure that students are engaged with the Humber’s journey to net zero.





• Acknowledgements by Host

throughout the event programme • Education & Skills Partner sponsor

branding across the week on Education & Skills events; logo visibility on event e-invitations and reminders leading up to The Summit.

EDUCATION & SKILLS PARTNER£2k


SPONSORED BY:

SPONSORED

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https://hop-humber.co.uk/

An opportunity to play key role in delivering our hybrid events to our global audience, ensuring a high quality experience for both in-person and online attendees. Associate your brand with the region’s response to climate change and a pivitol moment in time; connecting to COP26.






• Acknowledgements by Host throughout the event programme.

TECH & VISUAL MEDIA PARTNER£5k


SPONSORED BY:



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An opportunity to shape and influence the delivery of the Waterline Summit. Delivering unique events aimed at our key audiences encouraging innovative thinking, behavioural change and idea generation around the theme of climate change and our journey to net zero.





event app • Half page advertisement on e-event

programme • Acknowledgements by Host

throughout the event programme.

INNOVATION PARTNER£5k


SPONSORED BY:

SPONSORED

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An opportunity to play a key role in delivering our powerful messages to a global audience. Strengthen our voice within the community and associate your brand with the region’s response to climate change and a pivitol moment in time; connecting to COP26.






• Acknowledgements by Host throughout the event programme.

MEDIA PARTNER£5k


SPONSORED BY:



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Opportunites for businesses to host an event of choice with the support of Marketing Humber (MH) team technically hosting and promoting the event. The speakers and content of the event will be chosen by the sponsor, with MH assistance if needed.

• Dedicated afternoon seminar slot – seminar to be hosted by Marketing Humber


• Logo visibility on your seminar event e-invitations and reminders


• Branding on the relevant Day • Branding on the relevant Day within

event programme • Branding on the Marketing Humber

event app • Acknowledgements by Host

throughout the event programme.

INDIVIDUAL EVENT SPONSORS£2k


SPONSORED BY:

LIMITED OPPORTUNITIES

AVAILABLE


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Opportunities for organisations to create and host their own events aimed at our key audiences, business, community & students. Inception through to delivery will be soley owned by the organisation.

• Dedicated afternoon seminar slot – seminar to be hosted by you (Marketing Humber team can assist ahead of event if required)


• Logo visibility on your seminar event e-invitations and reminders


• Branding on the relevant Day

• Branding on the relevant Day within event programme

• Branding on the Marketing Humber event app.

INDIVIDUAL FRINGE EVENTS£250 or Free if you are a Bondholder Member


OPPORTUNITIES AVAILABLE

SPONSORED BY:*Please note we are flexible and open to discussions on the packages on offer.

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DOWNLOAD THE APP


Keep up to date with the latest news about The Waterline Summit 2021 on the Marketing Humber event app. Find out everything you need to know about the event, receive the latest event updates including confirmed speakers, turn on event notifications, plan your summit schedule and more.

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https://play.google.com/store/apps/details?id=com.bondholders.marketinghumber&hl=en_US

https://apps.apple.com/gb/app/marketing-humber/id1486345683

Please get in touch with us to discuss sponsorship package opportunities or to find out more about how you can get involved in the Waterline Summit 2021.

STAY CONNECTED#thewaterline | thewaterline.global


To find out how you can be involved in the summit please email Paige McGowan:

[email protected]

To find out more or become a sponsor of the summit please email Leahann Barnes:

[email protected]

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mailto:paige.mcgowan%40marketinghumber.com?subject=Enquiry%3A%20The%20Waterline%20Summit%202021

mailto:leahann.barnes%40marketinghumber.com?subject=Sponsorship%20Enquiry%3A%20The%20Waterline%20Summit%202021

Marketing HumberWykeland House47 Queen StreetHull, HU1 1UUTel: +44 (0)1482 485242www.marketinghumber.com

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The Waterline Summit 2021

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