The Wealth of Networks: How Social Production Transforms Markets and Freedom
Focuses on public sphere; “The virtual space where the citizens of a country exchange ideas and discuss issues, in order to reach agreement about 'matters of general interest' (Habermas1997)
Mass media interferes on the structure of these practices as it limits citizens’ feedback
Communication in the public sphere is influenced by economic models of production, culture, modes of organization and institutions
USA -1841 -diverse amount of newspapers publishers on a large-circulation scale
Small-circulation newspapers pressured by technological innovations
Invention of the Radio - Universities, churches, and unions, as well as local shops hoping to attract business with their broadcasts
From 1992 radio stations owned by equipment manufacturers
Public sphere was dominated by mass media- print, radio and television
Twentieth century - mass-media model of communication was dominant in both democratic and authoritarian regimes
Media -independent from the government
Critiques;- Intake is limited- High Power from newspapers, radio and
television owners- Advertising-supported media needs to
attract large audiences
Advance of technology, starting from newspaper, telegraph, magazine, radio,
television and now the internet
Media influence grown
Society’s beliefs are based on what they see and hear
People rely and depend on media
Lost feeling
http://www.youtube.com/watch?v=iYhCn0jf46U
Have you ever felt influenced by beauty magazines?
Decisions are based on what people read, listen and watch
The power of the media over the society still a big concern for authoritarian regimes
Authoritarian governments manage what people read, watch and control the way they interact
How do you feel about talking about politics in your country?
Do you agree with Prime Minister David Cameron?
Brazil 1964 to 1985 - Military dictatorship; the media was censured and public demonstrations of opposition were violently repressed
Food advertising influences on people’s behaviour
http://www.youtube.com/watch?v=Qv4_YMl9k0w&feature=related