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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
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10 KEYS10 KEYSTO TO SOCIAL MEDIA SOCIAL MEDIA
SUCCESSSUCCESS
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o Experiment Experiment personallypersonally before professionallybefore professionally
o Try a Try a varietyvariety of social of social media toolsmedia tools
o Be Be yourselfyourself, make some , make some friendsfriends, and , and shareshare
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o Spend time upfront Spend time upfront planningplanning how you will how you will use social mediause social media
o Think Think POSTPOST::o PPeopleeopleo OObjectivesbjectiveso SStrategytrategyo TTechnologyechnology
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o Find where your Find where your audienceaudience is participating is participating and indentify the and indentify the influencersinfluencers
o Read industry blogs Read industry blogs (including comments)(including comments)
o Google your company Google your company name & your competitionname & your competition
o Find tools Find tools that can help that can help you listenyou listen
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o Avoid Avoid WaffleWaffle (people will ignore it)(people will ignore it)
o Avoid Avoid evasionevasion and and lyinglying(people (people won’t won’t ignore it)ignore it)
o Companies have watched Companies have watched their their biggest screw-up's biggest screw-up's rise to the top 10 of a rise to the top 10 of a Google searchGoogle search
o Admit your mistakes Admit your mistakes right awayright away
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o Don’t be afraid Don’t be afraid to share. to share. Corporations, like people, Corporations, like people, need to share information need to share information to get the value out of to get the value out of social media social media
o Make your content easy Make your content easy to shareto share
o Incorporate Incorporate tools that tools that promote sharing:promote sharing:o Share This, Share This, RSS feeds, RSS feeds,
EmailEmail a friend, a friend, ’Tweet’’Tweet’
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o Don't Don't shoutshout. Don't . Don't broadcastbroadcast. Don’t . Don’t bragbrag. .
o Speak like yourself Speak like yourself – not – not like corporate marketing, like corporate marketing, or a press secretaryor a press secretary
o Personify your brand Personify your brand – – give people something give people something they can relate to.they can relate to.
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o Think like a Think like a contributorcontributor, , not a marketernot a marketer
o Consider what is Consider what is relevant relevant to the communityto the community before before contributingcontributing
o Don’t promote Don’t promote your your product on every postproduct on every post
o Win friends by Win friends by promoting promoting other people’s content other people’s content if if it interests youit interests you
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o Don’t try to delete Don’t try to delete or or remove criticism (it will remove criticism (it will just make it worse)just make it worse)
o ListenListen to your detractors to your detractors
o AdmitAdmit your shortcomings your shortcomings
o Work openly Work openly towards an towards an explanationexplanation and and legitimate legitimate solutionsolution
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o Don’t wait until you Don’t wait until you have a campaign have a campaign to to launch - start planning launch - start planning and listening nowand listening now
o Build relationships Build relationships so so they’re ready when you they’re ready when you need themneed them
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o You You need ‘buy in’ from need ‘buy in’ from everyone everyone in the in the organizationorganization
o Convince your Boss Convince your Boss that that social media is relevant to social media is relevant to your organizationyour organization
o Get your communications Get your communications team together, discuss team together, discuss the options, then divide the options, then divide and conquerand conquer
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10 Steps10 StepsTO TO SOCIAL MEDIA SOCIAL MEDIA
CredibilityCredibility
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10 Steps to Social Media –’Credibility’
• 1.The ‘Statusphere’• 2.The ‘Me’ Conomy (Social Capital)• 3.Friend/Fan/Connection/Follower• 4.Social Media• 5.Social Networking• 4.Social Bookmarks• 7.Groups• 8.Sneezer/’Connector’• 9.Twitter,’tweet’,DM,@reply• 10.Photography
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•Train•Communicate•Innovate
•Clear/Bold/Concise
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