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1 The Web of Gendered Innovations Prof. Dr. Claudia Melo Web.br2016 14/Out, São Paulo, Brazil claudiamelo.org bit.ly/genderedweb
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The Web of Gendered Innovations
Prof. Dr. Claudia MeloWeb.br2016
14/Out, São Paulo, Brazil claudiamelo.org bit.ly/genderedweb
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I’m Claudia Melo Curious LearnerProfessor and Researcher, University of Brasília (UnB)
Advisory Board Member at Mulheres na Tecnologia
Technologist since 1997
I have worked as [CTO, Agile Coach, Programmer, Coordinator,
Project Manager, Consultant]
Activist v0.1
WHO AM I?
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Society shapes technology Technology shapes society
http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf
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Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a
set of fonts, as part of their brand.
Art / Minimal / Typography / Placeholder
Smart & Creative Placeholders
as her colleagues used to play at home
http
://bi
t.ly/
2ebB
58a
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Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDERToday, Martina is a lawyer also passionate for physics
(just passion, no concrete action)
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Some of Martina’s friends are now scientists in Math/Engineering
http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/
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Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Camila is a Civil Engineer
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Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Five Stars
Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Online Chat
Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Worldwide
Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Support
Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Exclusive Offers
Frequently, your initial font choice is taken out of your awesome hands
Apple Devices
Fast Downloads
AWESOME FEATURESModern Presentat ion
http://bit.ly/2dXdSJj
She is now pregnant
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WE ARE TRENDING MARKETING AGENCY
She lives in SP, far away from her
workplace
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… offline reality is replicated into the online world…
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Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Daniela use a tablet at school, she loves it
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When her parents help to find a game to play:
http
://pl
aypi
nk.c
om/
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Frequently, your initial font choice is taken out of your
awesome hand
HELP
Frequently, your initial font choice is taken out of your
awesome hand
CHAT 24/7
Frequently, your initial font choice is taken out of your
awesome hand
HOME
Frequently, your initial font choice is taken out of your
awesome hand
MAILING
Samantha is in the 1st year of undergraduate studies in IS
She just has heard about a super cool place to work
http
://bi
t.ly/
2e5H
GBR
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But she didn't fell quite comfortable to apply… (text is gender-biased)
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
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She is more likely to apply to the "female only" job offer
http://i.imgur.com/8kuHRi4.png
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Kelson knows his daughter can
become a lead researcher
http
s://n
ews.i
fas.u
fl.ed
u/20
15/1
2/fa
ther
-dau
ghte
r-du
o-te
am-u
p-fo
r-ci
trus
-res
earc
h/
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He wanted to show her some role models, powerful women
worldwide, but…. image is gender-biased
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POWERFUL WOMAN
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POWERFUL MAN
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Erick is a programmer
in big tech company.
He helps them to build search
engines.
http
://ne
ws.i
fmo.
ru/im
ages
/new
s/bi
g/p5
025.
jpg
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But he is (still) not aware on how much the Web is biased: Data, Algorithms, Activity, Self-selection.
Data and Algorithmic Bias in the Web Ricardo Baeza-Yates California, Catalonia, Chile Web Science 2016, Hannover, Germany, May 2016 http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf
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WE ALL HAVE BIAS. DATA HAVE BIAS.
THE WEB HAS BIAS.
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Society shapes technology Technology shapes society
What technology do we want to build? Which society do we want to shape?
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INTERNET AS A MEANINGFUL RESOURCE
CONTENT &
ENGAGEMENT
SKILLS &
LITERACY
ACCESS &
INFRASTRUCTURE
MOTIVATION &
AWARENESS
TANGIBLE (OFFLINE)
OUTCOMES
Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/
28https://www.weforum.org/agenda/2016/09/8-digital-life-skills-all-children-need-and-a-plan-for-teaching-them
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WE ARE CREATIVE, WE ARE BUILDERS!
ARE WE PURPOSEFUL? DO WE KNOW WHY WE ARE BUILDING?
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http
s://s
usta
inab
lede
velo
pmen
t.un.
org/
post
2015
/tra
nsfo
rmin
gour
wor
ld
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GENDERED INNOVATIONS
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1. "Fix the Numbers of Women" focuses on increasing women's participation.
2. "Fix the Institutions" promotes gender equality in careers through structural change in organizations.
3. "Fix the Knowledge" or "Gendered Innovations” stimulates excellence in science and technology by integrating sex and gender analysis into research & development.http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html
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Integrating sex and gender means taking into account: • the biological characteristics of both females and males (sex) and
• the evolving social and cultural features of women and men, girls and boys (gender)
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OFFLINE AND ONLINESTART FIXING
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WIKIPEDIA BIAS DETECTOR https://www.youtube.com/watch?v=6mgYvTuUphE http://net.wanderingliquen.com/ https://wanderingliquen.com/
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DATA SCIENCE FOR GENDER EQUALITY: MONITORING WOMEN'S VOICES IN THE NEWS
https://civic.mit.edu/blog/natematias/data-science-for-gender- equality-monitoring-womens-voices-in-the-news#vision
http://www.theopedproject.org/
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DATA SCIENCE FOR GENDER EQUALITY: IMPROVING JOB POSTINGS
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
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PARTICIPATORY RESEARCH FOR BETTER CITIES
http://www.citylab.com/commute/2013/09/how-design-city-women/6739/ https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like
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DIGITAL INNOVATION LABS CREATING NEW WAYS TO CURATE WOMEN’S IMAGES
https://dwarchivenorth.wordpress.com/ https://madlab.org.uk
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"From gender-neutral bots to period-friendly healthcare trackers,
cars with more storage and clothes with bigger pockets
the world could be a very different place
if there were more women working in tech."
http://www.bbc.com/news/technology-37605943
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Gender equality is not a woman’s issue, it is a human issue.
It affect us all.
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Do you want to join us and create a
Web of Gendered Innovations?
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QUESTIONS?
THANK YOU!
@claudia_melo
claudiamelo.org
CLAUDIA MELO PEOPLE TECHNOLOGY RESEARCHER
@claudia_melo
claudiamelo.org @claudiameloblog
/claudiamelo
