Copyright © 2020 The Goodman Center. All rights reserved.
The Webinar on Webinars
Welcome!
Andy Goodman
Director
About Us (briefly)
www.thegoodmancenter.com
Goodman Center Webinars April and May
www.thegoodmancenter.com
Four 1-hour classes
April 14, 21, 28 and
May 5 (Tuesdays)
9-10a PT / 12n-1p ET
Goodman Center Webinars April and May
www.thegoodmancenter.com
Two 1-hour classes
April 15th & 17th
11a-12n PT / 2-3p ET
Goodman Center Webinars April and May
www.thegoodmancenter.com
Two 1-hour classes
April 22nd and 23rd
11a-12n PT / 2-3p ET
Goodman Center Webinars April and May
www.thegoodmancenter.com
Two 1-hour classes
April 29th and 30th
11a-12n PT / 2-3p ET
Before We Begin PDF to follow
via link
Before We Begin
Please maximize your screen.
• The Promise v. Reality
• New Approach
• Five Guidelines
Set expectations
Keep it personal
Keep them involved
Use your assets
Keep it moving
The Webinar on Webinars
AgendaAgenda
Define Terms
WEBINAR
Information
Sharing/Teaching
or Training
WEB MEETING
Discussion,
Decision-Making
WEBCAST
Speech/Presentation
Define Terms
WEBINAR
Information
Sharing/Teaching
or Training
WEB MEETING
Discussion,
Decision-Making
WEBCAST
Speech/Presentation
The Promise Webinars are practical and cost-effective
HQ
HQHOME HOME
CHICAGO
LA
MEETING / TRAINING
HQHQ
NYC
HQ
HQHOME HOME
CHICAGO NYC
LA
HQHQ
S
A
V
E
S
WEBINAR
The Promise Webinars are practical and cost-effective
The Promise Webinars are…the new normal
HOMEHOME HOME
HOME
HOME
MEETING / TRAINING
HOMEHOME
HOME
HOME
The Promise Plenty of alternatives for running them…
The Promise Just like a presentation minus eye contact
- = WEBINAR
Reality Most presenters aren’t very good to begin with
“The average grade
public interest
professionals gave
to the presentations
they attended
was….”
C-
Reality Most presenters aren’t very good to begin with
How many have
zero training in
how to use
effectively?
72%
Reality Now throw in a new set of technical hurdles…
WEBINAR
1,218 RESPONDENTS
21
Reality Your webinar audience lives here:
Reality Your webinar audience lives here (or here):
having
breakfast
fielding a
call
handling
domestic
distractions
checking
Reality Your webinar audience
20% 20%
Reality And so we have this…
“You mean it’s nothing but webinars?”
The Promise vs. Reality
Saves time
Saves money
Very similar to in-
person presentation
(or meeting)
Variety of platform
choices
Weak presenters
New technical hurdles
Most not trained
Participants inclined to
multitask
Feels like you’re in hell
WEBINARS
• The Promise v. Reality
• New Approach
The Webinar on Webinars
Agenda
A New Approach
You’ll be the first caller, hold
please. You’ll be the second
caller, hold please.
-
New Approach: It's not presenting minus eye contact…
= WEBINAR
New Approach: It's talk radio plus visuals!
+ = WEBINAR
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
New Approach The Talk Radio Model
Set Expectations Be explicit on how to use your platform
Set Expectations Avoid groups in conference rooms
Set Expectations Avoid groups in conference rooms, unless…
We'd like you to
work on this as a
team….
1 person1 Internet
connection
Set Expectations Encourage one-to-one connections
1 audio connection
1 headset
All audio connections are currently unmuted.
If you are receiving audio through your computer
and would like to mute your connection, press the
mute button at the bottom of your screen. To
unmute, press the unmute button.
If you’ve joined via phone and would like to mute
your connection, press the star key (*) and then 6.
To unmute your phone, just press *6 again.
*6
Set Expectations For smaller groups: leave lines un-muted!
Set Expectations For smaller groups: leave lines un-muted!
Unmuted
audio is the
closest
thing you
have to eye
contact.
Scroll of Truth
For larger groups (25 or more),
it may be impractical to leave
the audio unmuted, so instruct
participants how to mute and
unmute their connections.
Set Expectations For larger groups: different rules…
Set Expectations Prepare participants to interact
Set Expectations Display an agenda
Set Expectations Display an agenda (that tracks progress)
Set Expectations Summary and Comments
Give explicit instructions
Avoid groups in conference rooms
Leave lines unmuted (for smaller
groups)
Prepare them to interact (e.g.,
polling early)
Display an agenda
Other techniques?
Please use the chat
box if you have a
comment or question.
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
Bob CallahanCallahan and Associates
Keep It Personal If you have video for participants…
Keep It Personal If not, create slides for participants
Keep It Personal Create slides for participants
Keep It Personal Create slides for speakers
Keep It Personal Create slides for speakers
Keep It Personal Create slides for speakers
Keep It Personal Create slides for speakers
Keep It Personal Create slides for speakers
Keep It Personal Create slides for speakers
Keep It Personal Be prepared to show who's speaking
Post a list of speakers
and participants with
their respective slide
numbers so you can
toggle to their slide as
they speak.
Keep It Personal Be prepared to show who's speaking
Good morning
everybody! Glad
you could all join
us today…
Good morning!
Glad you could join
us today…
Keep It Personal Watch your language
What's the difference?
“Everybody?
You all?”
Keep It Personal Speak to individuals, not groups
Keep It Personal Summary and Comments
Create student slides
Create speaker slides
Talk to the individual
Limit class/meeting
size
Keep It Personal Summary and Comments
Create student slides
Create speaker slides
Talk to the individual
Limit class/meeting
size
Other techniques?
Please use the chat
box if you have a
comment or question.
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
TELECONFERENCE
VIDEOCONFERENCE
WEBINAR
Keep Them Involved Engagement is a common problem
Keep Them Involved Engagement is a common problem
Remember this woman!
Keep Them Involved First few minutes are critical
Keep Them Involved First few minutes are critical
Keep Them Involved Look for ways to ask questions
65
Keep Them Involved Look for ways to ask questions
Keep Them Involved Look for ways to ask questions
Keep Them Involved Look for ways to ask questions
Keep Them Involved Use polling (if technology allows)
Keep Them Involved Use polling (if technology allows)
Keep Them Involved Assign pre-work
Keep Them Involved Stop and take questions frequently
And use slides like this to send
a visual signal for Q&A as well
as to remind participants to
raise their hands, unmute
phones, etc.
Keep Them Involved Stop and take questions frequently
Keep Them Involved Stop and take questions frequently
Assign one person to monitor
questions in the chat box
while you lead the webinar.
Keep Them Involved Stop and take questions frequently
Keep Them Involved Use Q&A time to ask questions, too…
Keep Them Involved Summary and Comments
Give them something to do right
from the start
Call on people (and use their
“student slides”)
Ask questions instead of just
providing information
Take questions frequently (and
plant a few!)
Give them something to do right
from the start
Call on people (and use their
“student slides”)
Ask questions instead of just
providing information
Take questions frequently (and
plant a few!)
Other techniques?
Keep Them Involved Summary and Comments
Please use the chat
box if you have a
comment or question.
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
Use Your Assets Voice – The “Radio” Factor
TELEVISION+10
POUNDS
RADIO-10 to 20%
CLARITY
In radio, they teach announcers to really
emphasize or “punch” key words because
the audience doesn’t have visual cues to
help them understand, and because the
higher and lower ends of the audio may be
lost in the transmission. The telephone can
be even worse. So, what may feel like over-
emphasizing to you will actually sound
normal to the listeners.
Use Your Assets Voice – The “Radio” Factor
In radio, they teach announcers to really
emphasize or “punch” key words because
the audience doesn’t have visual cues to
help them understand, and because the
higher and lower ends of the audio may be
lost in the transmission. The telephone can
be even worse. So, what may feel like over-
emphasizing to you will actually sound
normal to the listeners.
Use Your Assets Voice – The “Radio” Factor
George Thorn
In radio, they teach announcers to really
emphasize or “punch” key words because
the audience doesn’t have visual cues to
help them understand, and because the
higher and lower ends of the audio may be
lost in the transmission. The telephone can
be even worse. So, what may feel like over-
emphasizing to you will actually sound
normal to the listeners.
Use Your Assets Voice – The “Radio” Factor
Charlie Henderson
Consider leading
meetings or hosting
classes standing up.
Use Your Assets Voice – The “Radio” Factor
Use Your Assets Voice – Don't let yours be the only one!
Yes, I had a quick
comment…Another advantage
of frequent breaks
for questions and
comments is that
other voices
break up the
monotony of a
single speaker.
Use Your Assets Visuals
Use Your Assets Visuals
Use Your Assets Visuals
Use Your Assets Visuals
Use Your Assets Visuals
Use Your Assets Omit items that serve only as visual “noise”
OMIT FROM
WEBINAR
SLIDES
Use Your Assets Visuals – when you must have text
Sometimes you will want to have a lot of text
on a slide. For example, when you want to
include a lengthy direct quote. In those
cases, stop and let the participants read the
slide for themselves. The silence will get their
attention (which is a good thing), and if you
read it to them, you'll only be a nuisance
because they're already trying to read it for
themselves.
Use Your Assets Visuals – when you must have text
Use Your Assets Video (of host and participants)
Talk directly to the camera
Good lighting, no distracting backgrounds
BAD
LIGHTING
Use Your Assets Video – Avoid common mistakes
Talk directly to the camera
Good lighting, no distracting backgrounds
BAD
FRAMING
Use Your Assets Video – Avoid common mistakes
Talk directly to the camera
Good lighting, no distracting backgrounds
UNFLATTERING
ANGLE
Use Your Assets Video – Avoid common mistakes
Talk directly to the camera
Good lighting, no distracting backgrounds
NO
EYE CONTACT
Use Your Assets Video – Avoid common mistakes
Good lighting, no distracting backgrounds
Use Your Assets Video – Avoid common mistakes
LIGHTING
FRAMING
BACKGROUND
EYE CONTACT
Talk directly to the camera
Good lighting, no distracting backgrounds
Use Your Assets Video – Appearances matter!
Use Your Assets Video
Use Your Assets Video
Set video to play
“full screen” or
center and place on
black background
to avoid clutter when
viewing.
Use Your Assets Visuals – guidelines on good design
Use Your Assets Summary and Comments
Compensate for “the radio factor”
Bring in other voices to break the
monotony
Visuals: appearances matter,
fewer words, more images
Other techniques?
Please use the chat
box if you have a
comment or question.
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
Keep it Moving Always build
INCITING
INCIDENT
PROTAGONIST
INTERNAL/EXTERNAL
GOAL
STORY STRUCTURE RESOLUTION
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Keep it Moving Always build
Keep it Moving Always build
Keep it Moving Always build
Keep it Moving (because if you don't…)
TIME ON-SCREEN - 3:26
TIME ON-SCREEN – 4:23
Keep it Moving (because if you don't…)
TIME ON-SCREEN – 15:43
Keep it Moving (because if you don't…)
TIME ON-SCREEN – 15:43
Keep it Moving (because if you don't…)
TIME ON-SCREEN – 15:43
Keep it Moving (because if you don't…)
TIME ON-SCREEN – 15:43
Keep it Moving (because if you don't…)
TIME ON-SCREEN – 15:43
Keep it Moving (because if you don't…)
Keep it Moving Intersperse speaker and student slides
Keep it Moving Be prepared to create many slides
Keep it Moving Be prepared to create many slides
60 minutes = 130+ slides
Keep it Moving Be prepared to jump to any slide
Print PPT (9 slides
per page) and
number slides to
facilitate jumping to
any slide in your
deck when in “Full
Screen” mode.
Keep it Moving Summary and Comments
Always build
Intersperse speaker and
student slides
Be prepared to create many
slides and to jump to any
slide
Other techniques?
Please use the chat
box if you have a
comment or question.
New Approach The Talk Radio Model
You are the “host”
• Set expectations
• Keep it personal
• Keep them involved
• Use your assets
• Keep it moving
[When] the purpose of the
meeting is to wrestle with a
difficult issue with opposing
positions represented, the
phone is too impersonal to
allow for constructive
dialogue.
Caveats Webinars Are Not Always Appropriate
Caveats One hour maximum (or add breaks)
It's still sitting and
staring at a computer
screen.
Additional Points Get feedback
Additional Points Get feedback
Questions and Comments
Last chance: any more
questions about any of
the tips we shared today?
Please use the chat
box if you have a
comment or question.
If you don't have to rush off,
Andy, George and Charlie will
be staying online after class for
any participants with questions,
comments or other business.
Just remain connected.
After-Class Time (Optional)
Jonathan Parfrey
JANUARY 2020
a
Fear or Hope: Which Motivates More? (This group tried both.)The question inspiring this month's newsletter is one I hear with regularity during our workshops and webinars. My response, which I stand by even though it sounds like a dodge, is "It depends." Just a few weeks ago, however, I was compelled to rethink that answer when I received an end-of-year solicitation from Climate Resolve, a Los Angeles-based nonprofit.
Climate Resolve works to put a local face on climate change, and they are small (14 full-time staf f, annual budget of $1.7 million) but effective. They convinced the city of LA to update itsbuilding code so that all new or refurbished buildings will include "cool roofs,"and in 2019 they killed plans for a new 8-12 lane freeway that would havecreated even more sprawl in a region that already defines the term.
Jonathan Parfrey founded Climate Resolve in 2010 and serves as itsExecutive Director. Parfrey knows his way around the nonprofit world ingeneral and the environmental community in particular. He served as the LADirector of Physicians for Social Responsibility for 13 years, as acommissioner at the Los Angeles Department of Water and Power for 5years, and he cofounded the statewide Alliance of Regional Collaborativesfor Climate Adaptation. When Jonathan and his team try something new, itgets my attention, so I called him last week to find out why they decided touse both fear and hope in their solicitation, and more importantly, if it worked.(Story continues here.) Please note: Apple Mail users may need to scroll down manually.
Jon Roozenbeek
FEBRUARY 2020
a
Fake News is Not a Game (But Learning to Spot It Is)Did you hear that Attorney General William Barr just resigned? Also, the Houston Astros have been stripped of their last World Series title, and Taylor Swift just punched Kanye West in the mouth. If all three items strike you as suspicious, they should - that's fake news across the board - but if I hadtweeted these stories, they would have spread faster, further and deeper thanreal news.
Fake news isn't merely a nuisance. If we learned anything from the 2016presidential election, it's that fake news can threaten the very foundation of ourdemocracy. Social media experts estimate that roughly 47 million Twitteraccounts are bots entirely devoted to spreading false stories. And that numberdoesn't even begin to take into account the humans who are retweeting thisnonsense.
At this rate, it's foolish to believe that fact-checkers can keep up with thistsunami of dishonesty. So what do we do? Jon Roozenbeek says that if youcan't debunk it all, then "pre-bunk." And one way to successfully do that, he has discovered, is through a game.(Read full story.) Please note: Apple Mail users may need to scroll down manually.
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Final Thought Remember where your audience lives, and…
Final Thought …try approaching your webinars in a new way!
+ = WEBINAR
To our friends at Bank of America…
Questions
Comments
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After-Class Time